Industry Observation Xinji Leather: Pformation And Development Is Imminent
Xinji leather people's "heart" is urgent!
Xinji leather has become the "heart disease" of Xinji leather people.
From the realistic version of ice and fire double days, the twenty-sixth China (Xinji) leather Expo opening ceremony and the cold and cheerless market can be proved.
From the invitation of the Shanxi clothing association and the world apparel shoe and hat net, the leaders of the world clothing shoe and hat net were invited to participate in the field.
Profit from foreign trade is approaching zero.
market
Opening up is limited, doing or not doing is a problem; price declines the most in history, raw materials, clothing, backlog like hills, selling or not selling are all kinds of anxieties; merchants are enthusiastic about shopping guide; customers are calm and relaxed; asking and asking no questions are entangled; platform flow should be standard, data support is short board, and use and no need are obstacles.
Well, it caused several today.
Dilemma
Why?
First, planning guidance, risk management and control.
Follow up lag
。
At first, the development of the industry relies entirely on the smell of entrepreneurs, expanding the market, lacking the strategic planning and guidance of the top-level design of the government or association, the trend judgement, and so on, so as to develop the blind and disorder, the absence of risk warning mechanism, and the lack of risk control and control capabilities.
Second, foreign trade and domestic demand.
Disregard
。
Over the past few years, we have been immersed in the foreign trade market, which is profitable. We have no time to take into account or focus on the development of the domestic market and the change of clothing consumption.
Third, Gan as supporting role and regional brand.
Make no reply
。
brand
Consciousness and construction are not strong enough to be a supporting role in Haining. We do not know how to build up the banner of Xinji to create a brand of enterprise and a regional public brand.
Fourthly, the product is homogeneous and homogeneous.
Serious excess
。
The concept and value of industrial chain and the concept of integrated development are missing, focusing on leather trading, not understanding the integration with the large garment industry, actively promoting the upgrading of products, and promoting the symbiotic and common prosperity of enterprises and industries.
Fifth, platform traffic and resource link
Extremely scarce
。
Lack of professional platform support, inadequate utilization of external resources, increasingly scarce online traffic, slow development of online space, slow updating of service content, low viscosity of customers and so on, resulting in obvious light and busy seasons, and inefficient utilization of various resources.
Therefore, the embarrassment of the leather industry in Xinji is not an accidental event, but a certain outcome.
Consumption upgrading, inventory difficult to call Xinji leather needs pformation and development!
The market is getting cold and funds are hard to raise. It is urgent to upgrade Xinji leather industry.
How to turn?
How to rise?
First of all, change of ideas is the first priority.
industry
And enterprises, we should fully realize that the development of leather and fur industry is not good at observing natural climate, but also studying people's needs.
The former may increase in quantity, and there will be no qualitative leap.
I wonder if leather workers in Xinji are ready.
Secondly, prompt action is the key. The core of solving the problem is to identify the direction, set goals and act quickly, and never make speeches in front of the south.
At the same time, we must dare to deny ourselves and break through ourselves. We will not indulge ourselves in the past glory and sink into the cold today. We must go out and listen to what others think and say and see how others do it. When we come back, we will think about who we can cooperate with and ride on.
Once again, steady walking requires nuclear stability, a unity of responsibility and goal.
The steady steps of the hoof are the prerequisites for the orderly development towards the high quality development stage.
We must not only think fast but not be steady. We must be prepared for the idea of "being patient and smoothing the mess". We can neither "radish quickly wash the mud" nor "pull up the radish to carry mud". Otherwise, it will enter another development cycle.
The problems and shortcomings of the leather industry in Xinji, and how to help Xinji leather to achieve the rough plans and ideas of the leap forward, have been actively and effectively communicated with the leaders of Shanxi clothing association and the world clothing shoes and hat net, and have been recognized and recognized by the Xinji municipal government, the Pi Jicheng Administration Committee, and the Leadership Committee of the leather Industrial Park Management Committee.
On the one hand, through their own efforts, they take the positive measures and actions of "bringing in" and "going out" to help enterprises to tide over difficulties at an early date. For example, in order to attract customers and drive leather sales, the tourism development conference and the Pi Jibo meeting will be held at the same time. In order to vigorously promote the leather industry in Xinji, the government organizes enterprises to take part in the CHIC exhibition in autumn 2018. Through the planning and construction of "one city and ten centers", efforts should be made to fully serve the development of the industry.
On the other hand, we must re-examine the relationship between leather and the industrial chain, actively establish contacts and strengthen cooperation with the garment associations of surrounding provinces and cities, especially to actively interact with the garment industry in Shanxi, and expand the new space and new world of Xinji leather into the garment industry with the help of the world's clothing and shoe net industry portal platform, and jointly build up a new version of Xinji leather industry development.
What needs to be reminded or noticed is that in the process of industrial pformation and development, regardless of imminent urgency or urgency, even if the government and trade associations take active action, enterprises will always be the main body and know what they need and need nothing.
After all, the "flood irrigation" type of inclusive benefits may not be their own "dishes".
The "menu" service of gardeners or gardeners is perhaps necessary for the pformation and development of enterprises.
(if you need to forward the link).
Ben: special industry observers
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