Cowboy Giant Levi 'S Revenue Grew For Four Consecutive Quarters To Double Digits.

October 10, 2018: the three quarter earnings report of Levi 's s parent Strauss Levi & Co. shows that revenue growth has reached double-digit figures for fourth consecutive quarters, although the 11% fixed exchange rate has decreased slightly by two percentage points over the two quarter.

Levi Strauss & Co., President and chief executive officer of Chip Bergh, said that in the past few years, the group's strategy and investment are giving back results.

While focusing on the core cowboy business, Chip Bergh joined the Procter & Gamble Co. (NYSE:PG) Procter & Gamble group in 2011.

And other categories, at the same time increase investment in marketing and DTC channels, thereby driving Levi 's

In the three major regions of the US, Europe and Asia, the market is fully recovered, and the total revenue in the fiscal year will exceed $5 billion again since 1999.

In the three quarter of August 26th, Levi Strauss & Co. achieved 1 billion 394 million 200 thousand dollars in revenue, up 9.9% from 1 billion 268 million 400 thousand US dollars a year ago.

After excluding the impact of exchange rate, DTC and wholesale channels recorded an increase of 14% and 8% respectively, contributing 56% to the group and 9% in the Americas, and 17% and 10% in Europe and Asia respectively.

Business grew by 26%, the growth rate has been extended to the thirteenth quarter.

Chip Bergh also revealed that in the past six months, the group sold an average T-shirt per second, reflecting the global scale and power of Levi 's Levi's.

Levi Strauss & Co., President and chief executive officer, Chip Bergh

In order to alleviate the risk of "ready for the status quo" that may be brought about by the rapid growth of two years, Chip Bergh has led the group to carry out structural reforms. It not only reorganized management in September to strengthen the supply chain and channel management, but also was looking for leaders for the new strategy and analysis team.

Even if the US economy is booming, consumers are willing to spend money, and the upcoming holiday season has great prospects. In the long run, Levi Strauss & Co. and apparel partners must also face fundamental challenges such as rapid change in sales channels and consumer communication.

As one of the means to disintegrate challenges, the US apparel group VF Corp. (NYSE:VF)

In recent months, it announced that the jeans business of Wrangler and Lee's two classic American Cowboy brand will be listed, so as to focus on the bright future sports and outdoor business.

Chip Bergh points out that the paction will not affect the existing strategies and directions of Levi Strauss & Co..

As of August 24th, the group held $612 million 500 thousand in cash and 669 million US dollars in revolving credit lines, and chief financial officer Harmit Singh, who answered questions from analysts on potential mergers and acquisitions at the post earnings conference call, revealed that they would seriously study some of the categories, but any acquisition must conform to the culture of Levi Strauss & Co. and also have high return potential.

Thanks to the revenue growth of the global DTC channel, the gross profit margin of Levi Strauss & Co. in the three quarter increased by 140 basis points to 53.2%.

Net profit increased from 87 million 990 thousand US dollars in the same period last year to US $130 million 100 thousand, an increase of 47.9%.

By the end of the three quarter, the group has added 65 stores in the past 12 months, and now has 798 direct outlets worldwide.