360 Million Yuan Acquisition Of Ritual Information Security Fashion Is Optimistic About The Mother Child Industry

October 10th evening announcement, its wholly owned subsidiary

As well as the subsidiary company's children's products (Shanghai) Co., Ltd. in cash.

The paction amount is 361 million yuan.

According to the announcement, after the acquisition was completed,

It will hold a 60% stake in ritual information, and the 10% stake in the children is held by RM.

Ritual information will also become a real holding company.

According to the announcement, the operating income of Li and Shang in 2017 and 2018 was 459 million yuan and 300 million yuan respectively, and the property rights were clear. There was no mortgage, pledge and any other idle pfer.

Li Shang information is mainly engaged in the business operation of the sub store business, and has established an effective and stable cooperative relationship with dozens of famous brands at home and abroad, such as Arctic fox, Lining, an Jia and HASBRO.

Express,

It is one of the strategic development directions of an Zheng's fashion future.

The acquisition of the company's entry into children and

It provides a better online operation platform, as well as specialized talents, brands and resources.

Combined with Li Shang information mother and baby standard business, we can form a complete child life style business ecosystem.

In addition, through cooperation, the company will expand the operation of personalized products from clothing to standardized products, and provide channel foundation and operational experience for the company's future layout of cosmetics, cosmetics and skincare products, which is conducive to the enrichment and perfection of brand and category.

He said: "Shang Zhan has accumulated a lot of experience in brand service operation and online consumer groups, and has reached the cooperation with excellent brand operators," positive fashion ". It will give full play to both sides' advantages and make further achievements in brand service, hatching, building and sales pformation, and tap a broader market for all channels.

We are very pleased to join hands with Andrew fashion to participate in the development and pformation of the brand retail market.

Shang electric core business cooperation brand

Shang Zhan electric business integrates business operation and integrated marketing services as a whole. It has a deep understanding of the operation mode of Tmall and other electronic business platforms. Through the operation of the flagship store, supplemented by perfect integrated marketing, warehousing and logistics, the whole chain service can meet all the needs of brand customers before and after.

Shang Zhan electric power has formed strong trust of well-known brand customers through quality operation and service.

Dozens of famous brands and groups at home and abroad, such as MATTEL, HASBRO, angel, A2, arctic fox, Lining and Sen Bao, have established an effective and stable cooperative relationship with Shang Zhan electric providers, thus helping brands achieve the goal of growing on the Chinese online market.

In recent years, the brand's e-commerce operation has shown more diverse, subtle and complex characteristics, and professional operators are playing an increasingly important role in product sales performance.

As the main person in charge of this paction, Li Yu, general manager of capital investment, said: "the demand for advertising in the brand is changing with the impact of the traffic age. From the past budgetary investment to brand awareness, it has changed to direct product sales pformation, and outstanding online operators represented by Shang electric providers are standing at such a crucial position to connect the brand with the precise consumers.

The cooperation between Andrew fashion and Shang Zhan's electricity supplier reflects the flexible thinking and active layout of brand group in adapting to market changes in the new retail pformation era.

We are very grateful to the two sides for their trust. We believe that the two sides will complement each other to further strengthen their brand operation capabilities and work together to achieve the goal of diversification and sustainability.

An Zheng fashion group is a large modern brand enterprise integrating R & D, production and brand management.

The group has always adhered to and implemented the international brand management concept, and has now developed into a well-known fashion brand enterprise with multiple brands and collectivization.

There are five distinctive clothing brands of JZ nine posture, IMM Yin Mo, ANZHENG Zheng Zheng, Fiona Chen (Fei Nachen) and MOISSAC (Mo TAC), and have good reputation and strong brand appeal in the domestic apparel industry and consumers.

Brief introduction of Shang Zhan electricity supplier

Shang Zhan electricity supplier is a leading service provider specializing in e-commerce generation operation business. It is a professional e-commerce provider that helps overseas and domestic famous mothers and children, children's toys, food health products, outdoor sports and other industries. The well-known brands in the domestic e-commerce platform achieve efficient operation and rapid growth, and enhance brand awareness and reputation in the Chinese market.