Spreading Youth And Yearning To Spread The Street Trend -- Evan 2018 New Product Release

With the improvement of people's consumption concept, people's attitude towards down jacket has begun to change.

Such a consumption trend also requires innovation for the down jacket brand.

How to make the down jacket tide, expand the brand influence and conquer more consumers has become a major problem faced by the domestic down jacket brand.

Evan, a domestic down jacket brand (AWR), has gone through more than 10 years of development, groping in the trending trend, stepping all the way across the river, innovating in its inheritance, breaking through in innovation, and completing the pformation from "Evan" to "AWR" after repositioning.

In May 16th, Evan held a 2018 autumn winter new product conference in Tonglu, Hangzhou. The ordering company will gather dealers from all over the country.

Evan held the 2018 Evan awards ceremony at the venue, presented the most beautiful store award, vitality Promotion Award and other personal awards and team awards. Thanks to the support and encouragement of Evan's family, Evan brought the growth of performance and brand growth, and brought more opportunities to Evan's future.

In response to the trend of younger and more fashionable new products in the new season of Evan, Evan has brought street dance, hip hop singers, DJ and other popular street performances.

Evan's 2018 new products, based on modern and fashion, bring three series of "New Street tide", "metropolis" and "modern".

These three series have been integrated into the theme of the season of the Egyptian text, graffiti, which has also extended Evan's exquisite, personalized and original design concept. He used black, white, grey and rice colors to create a down and down suit with unique, personality and continuity in line with the needs of urban women in pursuit of fashion quality and self individuality.

Evan's main stream of graffiti elements and sportswear this season add a lot of fashion to traditional down coats with jumps of lines and bright color blocks: bold colors, using a lot of non-traditional colors such as yellow, green, blue, purple, orange, silver and so on, impacting visual shock; version diversification, including H, A and A eggs, is even younger.

At this order, Evan adopts the iPad order mode. Through the display of models, dealers can watch and feel close to the garments and feel the quality of Evan's down jacket from the senses. This order mode is convenient and quick, and has been well received by dealers.

Within one day, Evan's 2018 new product down jacket exceeded the expectation.

Evan designer explained to China clothing net that Evan's group of women is a group of people who have personality and seek breakthroughs, so every style of Evan's down jacket has its own characteristics.

The development of graffiti art has become one of the pronouns of "tide". Its uninhibited and unique style has attracted many young people. More and more international brands have incorporated graffiti elements into clothing production, and even more directly cooperate with graffiti masters.

The younger generation has gradually become the core force of fashion consumption. Their unique fashion concept and aesthetic concept are constantly infiltrating into the operation and design of the major brands and become the main force of the younger generation in the fashion industry.

Brand younger is becoming a trend.

To expand the age span of brand consumer groups, the essence of brand younger is not only to change the external image to impress consumers, but also to capture the use and mentality of young people and attract more young people to participate in it.

Evan's down jacket has been insisting on product innovation. In the past more than 10 years, it has been concentrating on the trend and personalized design. The young and fashionable urban women are the consumer groups, aiming at improving the quality of life and dressing quality of women, showing the style of young women's confidence, liveliness and youthful beauty, and attracting the younger generation of consumer groups.

According to the down jacket industry report,

This resource and technology level has a unique advantage, not only is the world's largest feather production country, feather and down resources are rich, and the down processing ability and technology level are also in the leading position in the world.

Related agencies have done research, and 13 of the world's top down clothing brands have adopted Chinese down products.

In recent years, the down garment industry has been developing vigorously.

Industry analysts believe that the global down jacket market will expand further in the next few years and is expected to reach US $208 billion 500 million by 2021.

The potential of the down garment market is still continuing to be excavated.

Evan's down jacket has been keeping up with the trend for many years and constantly integrating the trend and tradition.

Facing the gradual warming of the clothing market, how to make good use of domestic high-quality resources and seize opportunities is one of Evan's current priorities.

Through this new product conference, Evan's desire to occupy the domestic market and step out of the international market has become more and more intense.

The strength of brands should not be underestimated.

It is not a castle in the air. It has no basis for steady and steady progress, and can not form influence in the clothing industry.

After more than 10 years of development, Evan changed the "Evan" as "AWR" in 2017, raised the brand positioning and the road of high quality development, while steadily developing the domestic market and heading for the international market.

More and more brands want to bring the tide of the country to foreign countries. How to improve the competitiveness of the brand, how to make the domestic brand conform to the foreign aesthetic, and how to upgrade the brand quality, every key point needs to be considered and planned.

Up to now, Evan has gone through more than 10 years.

Constantly updating the product mix, focusing on the current trend and creating more valuable products, is Evan's competitiveness in the fierce competition of women's clothing market.

The key to the market.

While grasping the trend, Evan also insisted on upgrading the brand, developing product diversification and placing himself in the domestic and international market.

Evan's 2018 new orders will be successfully held and successfully concluded in this sunny May, with the joint efforts of Evan staff and thousands of family members coming from far away.

Evan's efforts were rewarded through the order.

We have reason to believe that 2018 of the winter is warm because of Evan.