Hundreds Of Millions Of Market On Large Scale Custom Tailor "Tuyere"

The capital market is the most significant barometer of the industry.

At the second China clothing custom Summit Forum recently concluded, Qian Liming, the founder of CEO, the general manager of Beijing Maonong Investment Co., Ltd., Yin Shaofeng, vice president and partner of Zhejiang KFA Capital Management Co., Ltd., associate professor of Management School of Zhejiang University, and Zheng Gang, director of Zhejiang University, predicted that the market size of the customized industry will reach 200 billion yuan in the dialogue session of "costume customization and capital operation", and there will be tens of billions of dollars into the field.

At the second China clothing custom Summit Forum, how do leaders, experts, scholars and business representatives from the national apparel industry think about the 100 billion market in the "tuyere"? What is the environment for developing large-scale garment customization in China? What companies have taken the lead in layout? What experience can they share?

Integration of technology, green and fashion new draught

Important direction for realizing sustainable growth of enterprises

Sun Ruizhe, President of China Textile Industry Federation and President of China Garment Association

"Technology, fashion, green" has become a new label for the industry of China's textile and garment industry, and it also provides a core power to speed up the comprehensive innovation in the field of garment customization.

Sun Ruizhe, President of the China Federation of textile industry and President of the China clothing association, said that technology provides technological levers and core support for garment customization innovation; fashion provides energy consumption and cultural foundation for garment customization innovation; green provides direction and value criteria for garment customization innovation.

Mass customization, which integrates technological innovation with consumer culture innovation, supply side pformation and demand upgrading, is becoming a new "outlet" for industrial development.

It is foreseeable that the field of garment customization full of vigor and vitality will usher in the rebirth of new concepts, new designs and new strategies.

Han Yongsheng, professor and director of Chinese Academy of Sciences

"Mass customization is not the only pformation direction of the industry, but one of the important directions is an important way for enterprises to establish personalized competitiveness and achieve sustained growth."

Han Yongsheng, a professor and director of the Chinese Academy of Sciences, thinks so.

Han Yongsheng said that the future is the pformation and upgrading process of product economy to intelligent service economy, among which intelligent manufacturing, intelligent products and intelligent services each account for 1/3.

The most important part of developing mass customization is to thoroughly study consumer demand and give customers a perfect experience and service.

"It is not" selling products produced ", but" production and sale of works ".

We should have the spirit of craftsmen, provide perfect service to consumers and enhance the tastes of consumers.

New and old enterprises clean up new students

Perfect experience for consumers

Yang Yang, co founder and vice president of Yi Bang people

As the "Internet +" representative enterprise of clothing customization, Yi Bang people build a fashionable C2M platform, directly facing consumers on the C side, providing an open platform for suppliers on the M side, and connecting to producers and fabric suppliers.

One of the two pain points of personalized customization is how to make more effective use of human data. Two, there is no concept for the final form of customized products. In order to solve these problems, we need the vigorous R & D and application of technology. For example, the 3D preview technology of ybong can enable consumers to feel the final products more intuitively, so as to enhance the consumer's consumption experience. Yang Yang,

Xia Junhao, deputy general manager of Zhejiang Jordan clothing Limited by Share Ltd

In 2014, the Zhejiang Jordan garment Limited by Share Ltd, which has been in the field of deep tillage suits, began developing customized business in 2014. It also put forward a new mode of full scene customization.

Xia Junhao, deputy general manager of the company, said that there are three major pain points for customized users: I don't know what style suits me; people; the choice of fabric / edition mismatch -- clothing; choosing clothing doesn't match the occasion.

In response to these problems, "Jordan" corresponds to the three aspects of people, clothing and environment, and conducts the diversion through the direction of dress culture talks before customers purchase, so as to create a perfect experience for all customers.

The wind of intelligent manufacturing

The universal customization standard will be implemented in July 1st.

Cao Xuejun, deputy director of the Department of consumer goods industry, Ministry of industry and information technology

Cao Xuejun, deputy director of the Department of consumer goods industry of the Ministry of industry and information technology, said in his speech that informatization provides a golden opportunity for the high quality development of the manufacturing industry. Large-scale personalized customization is one of the important directions of intelligent manufacturing, and it is an important driving force for improving the quality development and upgrading of textile and clothing.

In the future, China will speed up the development of a series of garment mass customization standards including 3D body measurement, clothing size and flexible manufacturing, and promote the pformation of the garment industry to the experience of intelligent manufacturing and service.

Du Yanbing, Deputy Secretary General of the national garment Standardization Technical Committee (SAC/TC219)

Since 5 years ago, the China clothing association started the formulation of customized standards. The purpose is to standardize the customization field, promote the consumption of clothing customization, and guide the continuous and healthy development of the customized industry.

According to the characteristics of the garment industry, China's general specification for GB/T35447-2017 garment customization provides suggestions on the necessary procedures and key links for garment customization. It has certain reference and versatility for garment customization related parties, and will be formally implemented in July 1st this year.

The market potential of subdivision is huge.

Promoting industrial collaborative innovation with an open mind

Fan Jing, founder and design director of Beijing blue ice Garments Co., Ltd.

Fan Jing, the founder and design director of Beijing blue ice Garment Co., Ltd., shared her design practice for the Olympic figure skating costume.

She said, "each garment has only one master, and the design must be consistent with the scenes that customers need."

In the service of special customers, the designer's "audio-visual integration" thinking is very important.

Moreover, there is great potential in the customized market in the field of subdivision, and the high-end brand of the local equipment industry should be established at home.

He Guanbin, founder and CEO of evo

He Guanbin, founder and CEO of EVA, said that according to relevant research data, although the annual growth rate of the customized market is 15%, it has great market potential, but customized enterprises can not do business for all. We must be clear about the precise positioning of our brand and create differentiated products.

At the same time, at present, because of the small quantity and high cost of customization, the single enterprise is not enough to match the garment brand. The customized enterprise should share the resources and technology with an open mind, and jointly promote the rapid development of the customized industry.