Children'S Clothing Store Display Management Depends On Teamwork.
1 the necessity of teamwork
The display Department of children's clothing store is a management team covering the whole management area. It should not be an independent system, but should be interlinked with all departments. Any part of the problem will eventually affect the display effect, thereby affecting the entire store sales and image. Only when the exhibition department works closely with other departments can the designer's dream be transmitted to the customers at the best time.
The children's clothing store, Chen Li Shi, should make reasonable plans for the districts and shops under their jurisdiction, formulate the display standards and implementation standards, coordinate with the market departments to carry out visual promotion under the line, assist the commodity department to carry out the band adjustment and distribution of the goods, and instruct the salesmen to arrange the goods according to the regional division. It can even guide the distributor how to place orders according to the company's task. Display is a coordinating department in an enterprise. It is a department that complements with brand, market, sale, design, space, training, commodity and logistics.
2 coordination and cooperation between display departments and departments
Children's wear The store display department should learn to interpret the designer's thinking, fully display these ideas, make the theme display window and theme display plan conforming to the designer's idea through the product itself, and make it into file replication and promotion; the display department also needs to make a new combination of goods ordering, and achieve the goal of goods joint and guidance sales, thus playing a role in balancing the goods;
The display Department of children's clothing brand should confirm the statistics of the number of goods listed, sold, the number of stores, the proportion and balance of the old and new styles, and make relevant analysis, and timely feedback to the relevant personnel of the commodity department. We should fully understand all the products, and understand the product characteristics, prices, sales cycle and inventory quantity. It is necessary to cooperate with the Ministry of commodity in the promotion of commodities and the promotion and display of the unmarketable products and large inventory products.
The exhibition department is closely related to the space Department: the space Department is responsible for "hardware", while the display department is responsible for "software"; the space Department completes the decoration and renderings, the display department is responsible for the confirmation and understanding of the effect diagram, and feedback the information to the space Department for further improvement; the display department should make product planning before making a good preparation, and regularly check and repair the shelves, props and so on. The exhibition department should also arrange the work according to the plan of the marketing department, make plans: communicate well with the marketing department, confirm the time and implementation, adjust the shops at any time as required, and do feedback on the props and products, cooperate with each other, and timely modify the deficiencies so as to promote sales.
stay Actual operation In order to ensure the sales promotion, the exhibition department should cooperate with the sales department to plan and correct the clothing monopoly stores. Besides the display of the positive price goods, it also needs to display the discount products with the sales of the discount stores and factory stores, analyze the problems from the visual angle and the display angle, assist the sales, improve the order quantity and digestion speed of the customers;
display It is a professional, strong combination of theory and practice. The exhibition department should have training quality. Because of the uneven quality level of each display staff, regular training should be carried out to enhance the overall working ability. The exhibition department should be responsible for the compilation and production of courseware. The contents should first emphasize the market activities, the structure of goods, the band of the market and so on. The last is the principles of display and display standards. Chen is a comprehensive training transmitter. In addition to organizing large-scale training, Chen Division also needs to further refine the training of all shop guides, and submit feedback.
The exhibition department should communicate with the logistics department so as to successfully complete the display. To confirm the arrival time of goods, display and display props and auxiliary props as soon as possible, if the time of arrival is found to be wrong, it is necessary to give feedback to the logistics department for the first time, so as to make detailed travel plans.
Finally, we must closely communicate with the finance department. After we have completed the display plan for this season, we should report the budget to the finance department, and adjust the budget according to the company's regulations and plans, as well as the situation of various departments.
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