Digital Change Shop Assistant In Wangfujing Department Store With Pad As A Guide

Department store

They are racking their brains to make the storefront store cool and flashy. For example, every salesperson is communicating with customers with a tablet computer.

It looks a bit harsh, but this has made traditional department stores bring more or less "damp" colors.

According to the billion power network, the Wangfujing department store in Beijing is planning similar things. The plan to guide the purchase digitalization is expected to be officially launched in January next year.

A retail retailer revealed that Wangfujing Department began to push the business from the second half of this year. Pad will become a handheld and mobile shopping guide.

This Pad can be used as a platform for displaying front-end products, and can also complete backstage related operations such as goods management, member management, online payment, and printing small ticket.

"In the early stage of trial operation, it is still necessary to brush bank card payment. Next, it may open up with WeChat, and finish the closed loop of online pactions directly on Pad."

According to the introduction of Wangfujing, the business first started in Beijing. At present, 500 counters in Beijing Wangfujing department store have been connected, but because the network pformation is still under construction, the application is not extensive, and it will be promoted to the whole country.

Make use of intelligent terminal and mobile Internet.

What is the difference between the traditional shopping guide mode and the traditional shopping guide mode? This may be the fundamental driving force for Wangfujing department store to do this.

"The purpose of doing this is to gradually realize the digitalization of the offline stores and counters, and from the staff's point of view, it is also possible to digitize the shopping guide."

An insider from Wangfujing admitted that after a period of electric business attempts, the department store industry began to pform the offline Internet store and explore the new path of O2O.

Judging from the traditional shopping guide, though it is better at observing and observing, the limited space of the physical storefront will still limit the richness of the merchandise.

When a lot of goods break code, or do not sell locally, the more eloquent salesmen seem to be somewhat helpless.

In the industry insiders, this may be the importance of physical retail under the Pad intervention line, which is to get through the inventory between different department stores on the line and under the Wangfujing, so that every cabinet and brand dealer stationed in Wangfujing can achieve unified management of commodities and members.

Merchandise inventory and membership system can be managed.

"After inventory is opened, the clerk can see the inventory of goods in Wangfujing around Pad, and can also be allocated from other stores or warehouses when the line is broken."

The personage thinks, after WeChat payment is connected to the Pad system, it is equivalent to a mobile cash register (or POS machine). Customers can directly place the order, thus completing an online shopping experience online.

In addition, the billion power network shows that the membership of the Wangfujing Pad backstage system can be verified from an outflow photo.

At the same time, discount coupons and coupons in various systems can also be used on Pad.

Whether you scan code or enter account, you can clearly see the members can enjoy the preferential type.

It also means that as long as it is

No matter which Wangfujing department store and which shoppers are to go shopping, the personal consumption behavior under the line is recorded by Pad, and eventually a large database built around the membership system is formed.

This kind of data is the "fortune" that the traditional retailer tried to get and could not obtain.

As long as we can grasp the offline consumption data, Wangfujing will have the opportunity to grasp more chips in the game with the electricity supplier.

And this small Pad is just like the "shopping mall WIFI whirlwind" that has been scraped in 2013, which has become a lever and tool for leveraging retail pformation.

Of course, bringing imagination does not mean everything.

At present, the promotion of counters and shopping guide digitalization in Wangfujing is still facing difficulties.

Especially for those salesmen who have been doing "sowing" for many years, Pad and mobile Internet still belong to strange new things.

Most of the salesmen who are familiar with handwritten tickets may not be aware of the value and significance of the digital revolution to their profession.

In this regard, Wangfujing has launched a series of training and incentives.

For example, if customers pay on Pad, there will be more concessions, which will help the salesmen to sell more goods and less "run alone", which is also a way to improve efficiency.

In addition, the online stores are usually highly mobile, Pad is relatively stable, to a certain extent, make up for the short board of personnel system.

"But anyway, there is one thing that can not be avoided: the clerk is still a supplier in the compilation, and Wangfujing is only in the role of management."

Analysts pointed out that Wangfujing only provides a tool for suppliers and brands to assist in the management of goods, and has not really personally involved in the operation of commodities. "From this point of view, Pad is just a connection point in the entire O2O chain, just like the meaning of micro shopping to brand dealers.

There are still more things to do in the real pformation of the department store. "

According to the understanding of billion power network, Wangfujing department store signed a strategic cooperation framework agreement with Tencent in February this year. The two sides have formed a strategic partnership to cooperate on WeChat public platform business function and WeChat payment service.

The shopper purchased WeChat scanned two dimensional code into the Wangfujing department store payment page to complete the cash flow in the Wangfujing system.

Earlier, Wangfujing department store also opened Wangfujing department store micro life card, realized micro life card and entity store members binding, through the electronic membership card to complete customer consumption points, discount and self help promotion and other operations.

According to the latest financial report released in the first half of 2014 by Wangfujing department store, its operating income was 9 billion 430 million yuan, down 5.97% compared to the same period last year, and net profit of 378 million yuan was achieved, representing an increase of 2.07% over the same period last year.

In terms of electronic commerce, Wangfujing has many new moves in the pformation of the whole channel: virtual shelves, virtual counters, sweeping code purchase, Wangfujing APP, Wangfujing WeChat, Yun Dian, Wangfujing online mall and mobile mall and other multi-channel promotion.

However, in the first half of the year, Wangfujing subsidiary network still had a loss of 19 million 700 thousand yuan in e-commerce, and its annual loss was expected to be around 40 million yuan.