Youth Is A Very Successful Product Operation.
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Passengers, from the Internet media to the a href= "//www.sjfzxm.com/business/" > micro-blog marketing < /a >, from the novel reading to the video special, even the Internet youth's youth photo has done a lot of articles. In fact, the most appropriate combination is the operation of the Internet products, because the task of the product operation is to achieve the self propagation effect of the products in a certain time by means of an event. Although the film has fixed fans, it needs a wider user promotion. Although the Internet has a large number of users, the most difficult thing to do is to be active users, so the two have their own needs, and hit it off. When I was chatting with my colleagues in March, I had foreseen that a "Youth" Internet wave was coming, but I did not expect this youth train to carry more and more.
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< p > the core function of the whole product operation is very simple. It is summed up as two words: lottery. The prize comes naturally from < < a href= > //www.sjfzxm.com/news/index_h.asp > > Youth Movie > /a >. Posters, postcards, commemorative T-shirts and so on are very tempting for the fans. However, if users want to reach the lucky draw qualification, they must accumulate points. There are many ways to publish micro-blog, share activities to friends and download mobile applications.
So an ecosystem was clearly constructed: < /p >
< p > the most worthy of deliberation is the whole lottery method, with many highlights: < /p >
< p style= "text-align: center" > < img src= "/uploadimages/201305/08/201305080946189598Img375114292.png" align= "center" border= "0" alt= "/" < < > >
< p > first, it is nothing more than to publicize its own theory. The Internet is combined with the physical industry. The film has always been an industry that can promote the economic development. With the promotion of a movie, it will drive the development of many industries around the world. It has always been the Internet for the movie industry. The mutual benefit of the two closely linked together is very innovative. Each contributes its own value, and then each needs what it needs, perhaps it is a new way of thinking for the combination of the entertainment industry and the Internet.
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< p style= "text-align: center" > < img src= "/uploadimages/201305/08/201305080946191048Img375114294.png" align= "center" border= "0" alt= "/" < < > >
< p > Second, providing a favorable channel for the promotion of mobile applications.
I believe people in the industry will see the first place in the front row of the application field. First, they will sneer at the "brush list". Last Friday's Appstore brush list farce let everyone laugh as a joke. After laughing, it was helpless. The channel's decision on the downloading of the application was too great, not just online. One day, walking into the subway found that everywhere "pocket shopping" was also a surprise to me for a long time. Although it did not like hard and broad, it was a royal way for developers of mobile applications.
So this kind of movie lottery operation may be a new channel for mobile applications.
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< p style= "text-align: center" > < img src= "/uploadimages/201305/08/201305080946192048Img375114295.png" align= "center" border= "0" alt= "/" < < > >
< p > Third, a seamless experience of downloading PC product pages from users to mobile apps.
I believe everyone has experienced scanned two-dimensional code download application, which is indeed a very convenient way to download applications, and product innovation is that the two-dimensional code is not just applied information, and user account information.
So users can not only download applications through two-dimensional code, but also automatically add points for themselves. This is really not seen in other Internet products. It should be a patent highlight of product experience in the operation.
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< p > Fourth, may be insignificant, but let my heart move, four < a href= "//www.sjfzxm.com/news/index_c.asp" > popularize < < /a > > with four leading characters in the collocation of the copybook. There is no connection between the two. They are naturally woven together with short words, especially the last "Ruan Guan" copybook "those years, who and you have eaten all the school roadside stalls and small restaurants"?
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Of course, P, of course, the entire operation product still has a lot of local planning inappropriate, such as the award area is not obvious, should highlight some, for the user, all at once do not know what prize will continue to play? The layout of the rules is not good, it should be shown in a shorter form above, so that users can be clearer earlier.
Finally, the performance of the page needs to be optimized. It seems that we have not followed the "yahoo21 military rules" well.
In short, stories can be said to be more perfect and at the same time easier to spread.
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