Quanzhou Textile Enterprises Change Marketing Mode To Seek New Growth Point

< p > < strong > performance report is generally not ideal < /strong > < /p >

< p > in order to cope with the severe market environment, Quanzhou's fabric industry has generally lowered the < a href= "//www.sjfzxm.com/news/index_c.asp" > fabric < /a > sales unit price.

Last year, the company lowered its selling price by 16%, its revenue increased by 0.6% compared with 2011, and its sales increased from 395 thousand tons in 2011 to 473 thousand tons last year, up nearly 20%.

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< p > the sales price of the company's products has also declined, and the result is the reduction of profit margins.

Its annual report reveals that although the gross profit margin of yarn business has increased, gross margins of sales, processing and trade from a target= "_blank" href= "//www.sjfzxm.com/" > cloth "/a" have declined.

The continued downturn in the market and the decline in the average selling unit price dragged down the gross profit margin of cloth sales and processing businesses.

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< p > < strong > enterprises compete to find new growth points < /strong > < /p >

< p > new projects have become a way for major enterprises to find new growth points.

In 2012, the contribution rate of the sales of the differentiated products reached 68.3%. At the same time, the company continued to expand the < a href= "//www.sjfzxm.com/news/" > polyester "/a" filament business. At the same time, the company invested in 1 billion 936 million yuan of new environment-friendly thin film business. The first phase of the project was completed in November 2012. The initial design capacity is about 36 thousand and 500 tons / year. Although the first stage of production is delayed compared with the original plan due to plant construction and equipment commissioning, this year's investment and capacity expansion plan will continue.

The initial products of the film will mainly be targeted at the food packaging industry, mainly to the large number of food manufacturers in Southern China.

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At present, P has sent samples to the prospective customers, and the sales team is actively developing new products in the traditional regional market and overseas market, hoping to further develop the packaging of daily necessities, beverages, home appliances and medical products.

It is estimated that in 2014, the total capacity of polyester film will be expanded to 255 thousand tons / year.

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< p > > Xingye < a target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > last year's growth is mainly due to the increase in production and sales. Its new project, located in an east garden, is part of the 1 million 500 thousand new high-grade leather finishing projects.

In the domestic market, Xingye leather products sales area is mainly concentrated in Zhejiang, Fujian and Guangdong provinces.

The above three provinces have gathered a large number of enterprises such as a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >. The main customers of the company include BELLE, riches and birds, Yi Kang, red dragonfly, AOKANG and Mu Lin Sen.

In 2012, sales in Guangdong and Zhejiang increased by 20% over last year, and the gross margins of products remained stable.

This shows that the sales area of the company is mainly concentrated in the < a href= "//www.sjfzxm.com > footwear industry < /a > more developed areas, the product market recognition is high, the brand effect is obvious.

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In the next 3 years, on the basis of consolidating and developing the shoe upper leather market, Xingye leather will increase the development of the luggage and leather market in the next P years.

Xingye leather thinks that from the development trend, small businesses will not be eliminated step by step because of relative cost investment.

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< p >, therefore, the objective limitation of enterprise investment scale will constitute a barrier to enter the industry.

Under the influence of the national macroeconomic regulation and control policy, many small and medium-sized a href= "//www.sjfzxm.com" > leather enterprises < /a > face the risk of bankruptcy, but also set a higher threshold for investors preparing to enter the leather industry.

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