Nike Brand Set Annual Sales Target Of US $400 Million

2011/10/15 12:02:00 33

According to Reuters, by 2015, Nike has set up a target of annual sales of $400 million. To achieve this goal, the company hopes to bring about changes in exercise and exercise habits for Chinese citizens. The chief financial officer of the company mentioned that because of China's huge population, it can coordinate the huge population and participation movement.

The company has announced that its annual sales in China last year were 2 billion 100 million, and the first quarter of next year is set to target sales of 528 million dollars in China.

Shoe enterprises Nike 7500 outlets have been set up in China to expand the operation of its stores, especially the circulation of funds signed with some Chinese sports stars, such as the French Open champion Li Na. The company is also looking for a contract with Chinese track and field star Liu Xiang to help boost sales of running and sports equipment.

Focusing on sports shoes and clothing market in China, the sport is in fashion just before the Winter Olympic Games. The company is also organizing a snowboarding competition near Beijing next year.