Li Yonglin'S Tail Business

"Look, we still have room now.

Indeed, as soon as he entered the market of Tian Lan Tian Mei, the reporter was surprised. He thought he would not buy many goods on weekdays, but he found it in the market.

Li Yonglin, from Jiangsu, is 40 years old. He has been in the clothing business for more than 5 years. He has been specializing in the wholesale of foreign trade clothing and brand discount clothing since he opened the market.

At present, there are 4 storefronts in Tian Lan Tian, but one of them only uses one of the women's tail goods that operate the domestic brand, and the other 3 sublet to other owners.

This shop is less than 8 square meters. It is full of clothes, jackets, down garments, jackets and so on. There are piles of neat sweaters and T-shirts on the floor.

Li Yonglin told reporters that this is just for display purposes, the type is not complete, customers come mainly to see the style and quality, if you are interested, you can go to the warehouse to get the goods.

The price of the coats and down coats is now between 150 and 200 yuan, which is much cheaper than outside shopping malls.

"If brand

There are more customers to do wholesale shopping in the tail stock market. Li Yonglin is also the main source of tourists, because "the tail cargo market is doing low profit business, throwing all expenses, and every piece of profit is not high, it can only take a small profit but quick turnover route."

So many times when consumers come to pick up single clothes, Li Yonglin will be reluctant to greet them because they are too busy.

But he is not worried about it, because after years of cooperation, his customer base has basically formed, as long as the season will have customers directly to pick up the goods, business is also on the right track.

Speaking of doing the tail cargo market, Li Yonglin has his own experience: "doing business is not a hammer deal, this time you sell other people's things are not good, people will not look for you next time."

Although we operate the tail cargo here, it has been filtered through 2 times, and we have packed our customers with no defective products.

Because in general shopping in department stores, customers can slowly pick and see carefully, one by one, but the sales mode of the tail cargo market is different. The customers who come to the market of the tail cargo are basically buying a package of packages, and each bag is about twenty or thirty pieces. Customers can only choose from several aspects such as appearance, color and style.

"If the quality is uneven, customers will not come to your shop next time when they come home and open their bags and find defective products."

Li Yonglin said that no matter what kind of clothing market, quality and price are the most important.

The quality of the goods is guaranteed and the price is super low. Customers can go back to get a good price. They get high profits and are willing to cooperate with you.

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Purchase: walk in front of season

Putting quality in the first place is also because you have eaten too much when you start your business.

Before doing the tail cargo business, Li Yonglin was a civil servant working in the office. He had no experience in doing business for the first time in the sea. "When you want to do the clothing business at that time, you must purchase goods in Guangzhou.

But when I got to Guangzhou, I got dumbfounded when I got off the train, so big Guangzhou went where to buy it. "When it comes to this, he laughs bitterly." I went to some clothing market and found that it was not cheap at all.

Later, a few clothing stores, and people to communicate understanding, ask for advice, and finally got some information.

After the first purchase came back to Beijing, Li Yonglin was dumbfounded. Because of his lack of experience, he didn't look at the order carefully, but the price was cheap, but there were many defective products, which caused a lot of losses.

However, he can see it too well, lose sight of his long experience, after several purchases, find out the way for the tail cargo market, know which brands sell well and when to get off the shelves, and gradually fix the supply and style.

The purchase of tail cargo clothing is different from the purchase of general stores. The so-called tail cargo is the final invoice produced by the manufacturer, exceeding the predetermined quantity of products, so that manufacturers will deal with it in a low price in order not to account for inventory and other reasons.

Then the quantity and type of tail cargo can not be guaranteed. When purchasing, only look at the style, color and so on through the atlas, if you feel satisfied, just place the order.

Li Yonglin said, there is not much room to choose from the purchase of the final order. You will have to take all the ten thousand goods left, otherwise people will not talk to you.

Sometimes, when you encounter bad goods, you can only lose money by yourself.

So now, apart from several vendors who have been working together, he is also constantly exploring good sources of goods, which will protect himself and his customers.

When it comes to stock, Li Yonglin has his own theory.

"We must collect and press ahead of time.

In summer, goods in winter are ordered, and goods in summer are ordered in winter.

Seeing reporters in a fog, he explained that every year in October, he would go to the manufacturers to order the goods in summer, because then the new brands of clothing brand came out of the shelves in summer, and the backlog of goods came into being.

If this time goes directly to the order, it will get a cheaper price, because the factory can save manpower and material resources, and avoid the cost of moving goods into the warehouse and second years out of storage.

Of course, the selectivity of goods is greater.

From March to April, winter goods began to be ordered.

There is a regular pattern of purchase, and customers have a regular pattern. Everyone is picking up the goods according to the time. Li Yonglin's life is much easier than before.

Problem: do not worry about the source of tourists' worries.

With the good foundation laid down over the past few years, the clothing styles and styles of the shops have matured, and the customer groups have been fixed. Now Li Yonglin can not worry about soliciting customers, because customers who come to pick up the goods every day are not in the minority.

But when he looks at the shops that are constantly in the market, he also has worries. That is the source of supply.

The financial crisis has swept the world, and the clothing industry has also been greatly affected. On the one hand, all kinds of raw materials have risen, and on the other hand, the cost of labor has risen.

Therefore, some clothing brands no longer carry out mass production, the original 10 thousand orders may produce 15 thousand finished products, now in order to save costs and reduce risks, it may only produce 11 thousand pieces, so the remaining amount can be imagined.

In order to find the source of goods, Li Yonglin just went out for a round trip to Hangzhou, Shanghai, Guangzhou and Shenzhen.

Without a large number of sources of supply, the cost of purchase is virtually rising; if the end of the list is scarce, the business will compete for limited resources, then the paction price will rise inevitably, which is more difficult for the procurement of goods. This trend is really very puzzling.

However, Li Yonglin is optimistic that fixed manufacturers are still working together and new brands need to be explored.

Most importantly, he believes that the market will gradually recover and this problem will be solved.