Puma Announces Cooperation With MERCEDES&Nbsp, GP&Nbsp, PETRONAS Formula One Convoy

Puma (PUMA) recently announced that the company has reached a new multi-year cooperation with the MERCEDES GP PETRONAS formula one fleet (MERCEDES GP PETRONAS Formula One Team). This global leisure and fashion sports brand has become the sole authorized partner of MERCEDES GP PETRONAS in footwear, clothing and accessories, and has been the official partner of its fleet since January 1, 2012. This cooperation agreement integrates Puma's famous brand display point for the team's 2012 racing car MGP W03, as well as all events and apparel products.

Puma will use this new cooperation to develop products licensed by MERCEDES GP PETRONAS for global sales and distribution. The emphasis will be on the sales performance of the MERCEDES GP PETRONAS product line in the mature motor racing market. But as the formula one tournament expands to the new market and the global structure and reputation of the sport develop, the focus of its sales will be to expand the global business.

　 Puma It will also provide the latest innovative products for its MERCEDES GP PETRONAS racing team drivers and all technical repair personnel. As the sport brand with the longest development history in the field of motor racing, Puma's fire prevention technology promotes the change of racing apparel by reducing the weight and keeping the best performance of safety and comfort.

MERCEDES GP PETRONAS team leader Ross Brawn commented: "Puma has a long and successful development history in the sport of racing, and because of their previous cooperation with them in Formula One racing, I know that they are the best in the industry in terms of their technical performance, and this is undoubtedly crucial for our tournament operation. Puma is also deeply impressed by the global ability of Silver Arrows fans around the world to design, develop and distribute licensed products. This is an important cooperation carried out by MERCEDES GP PETRONAS, and it is also a cooperation we are willing to establish. "

Christian Voigt, senior director of Puma global sports products marketing department, said: "Puma is fully committed to long-term service for motor racing, and the cooperation with MERCEDES GP PETRONAS team is our major statement as a brand. Mercedes Benz (Mercedes-Benz) has a rich history in motor racing, while MERCEDES GP PETRONAS is an exciting historical heritage. With such excellent racing drivers and team members, it is clear that they are destined to succeed in the future. Our experience in the development and distribution of authorized products and the brand value of the convoy have brought important commercial benefits to both of us and have laid a solid foundation for this new cooperation. "

Introduction of Puma

Puma is one of the leading leisure and sporting goods companies in the world. It is committed to designing and developing footwear, clothing and accessories. The company contributes to the world by supporting innovation, security, sustainable development and peace, and adhering to the principles of fairness, honesty, initiative and innovation in decision-making and action. Puma is popular in sports but in fashion. Its sports and fashion leisure industries involve football, racing, racing, golf and sailing. The company's sports and fashion businesses include Alexander McQueen, Alexander Yasuhiro, Yasuhiro Mihara and McQueen Sergio Rossi. Designer Cooperation. Puma group owns PUMA and Tretorn brand. The company was founded in 1948, selling products in more than 120 countries, with a global workforce of over 9000 people, and has headquarters in Germany, Lawler, Boston, London and Hongkong.