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Lin Ping: Improve The New Quality Of Dali Silk Brand With Intelligence, Style And Future

2024/5/16 12:25:00 2

　　 On May 12, the 2024 China Brand Development Conference textile and clothing industry conference was held in Shanghai. The meeting discussed how to build an advanced productivity quality with high-tech, efficient and high-quality characteristics, in line with the new development concept, and build a fashion discourse that belongs to Chinese brands and has a strong voice based on the realistic context of brand development.

　　 Lin Ping, secretary of the Party Committee and chairman of Dali Silk (Zhejiang) Co., Ltd., was invited to attend the conference, and under the theme of "building the backbone of Chinese silk brands through art and technology integration", shared the experience and practices of Dali Silk in building Chinese silk brands in the new consumption era from the perspectives of science and technology, culture and green.

　　 Dali Silk (Zhejiang) Co., Ltd. originated from the Chengguan Comprehensive Factory in Xinchang County in 1956. With the mission of "carrying forward the silk culture and inheriting the Chinese civilization", and through "digital empowerment and green innovation", Dali Silk has become the representative of "new quality of fabric brand", a national high-tech enterprise integrating data and intelligence, and a "national silk product development base" There are "Research and Release Center for Silk Product Fashion Trends", China Textile Industry Industrial Design Center, Provincial Key Enterprise Design Institute and Provincial Key Research Institute.

　　 Internal drive of science and technology, and intensive research on "intelligence and power"

　　 At present, with the booming of a new round of scientific and technological revolution, textile, as an important applied discipline, is characterized by interdisciplinary convergence and cross-border integration of multi technologies. The innovative development of the textile industry is reflected not only in the emerging effect of new technologies, new materials and new products, but also in the driving effect of new infrastructure, new equipment and new business types. It plays an irreplaceable role in improving the national innovation system and building a scientific and technological power. To build a fabric brand, we need to drive technology and study "smart manufacturing power".

　　 Dali Silk has such innovative carriers as "National Silk Product Development Base", "China Textile Industry Industrial Design Center", provincial key enterprise design institute, provincial key research institute, etc., providing a steady stream of technical achievements for the development of enterprises. The functional silk fabrics developed by the company have reached the international leading level; We overcame the technology of "natural elasticity of pure silk fabric in the weft direction" and filled the international gap; Many projects have won the Science and Technology Award of Zhejiang Province and the Science and Technology Award of China Textile Industry Federation.

　　 Taking intelligent manufacturing innovation as an example, Dali Silk has applied big data, artificial intelligence, Internet of Things, industrial Internet, blockchain, cloud computing, virtual reality, etc. to product research and development, production process, management and operation through digital intelligence empowerment, and achieved remarkable results.

　　 In December 2019, Dali Silk took the lead in developing an intelligent unattended black light workshop in the textile industry and put it into operation. It has established a full process digital intelligence integration system of "source can be traced, destination can be traced, and responsibility can be traced". It has realized an intelligent unattended black light workshop at night, reducing labor by 60%, and improving equipment operation rate from 75% to more than 95%;

　　 In December 2022, the enterprise 5Gn+MES-lNA intelligent silk accessories factory will be put into full operation. The system deeply integrates the MES production management system with the fashion industry, realizes the intelligent silk accessories factory with manufacturing integration, intelligent management, data informatization and control automation, and realizes the seamless connection of the integrated production process from design, weaving, cutting, receiving and dispatching, sewing, ironing, marking to inspection and packaging. The production cycle was shortened from 30 days to 7 days, and the production capacity was increased 5-10 times.

　　 Taking technological innovation as an example, Dali Silk has developed a one-step textile double-sided digital printing technology, and also mastered the key technology of clean water scouring of silk fabrics. Through the reform of silk fabric scouring equipment and process innovation, it has realized the recovery and extraction of sericin protein, reduced the cost of waste water treatment of silk fabric scouring, and achieved both environmental and economic benefits.

　　 Taking design innovation as an example, Dali Silk has developed a new way to extract the color characteristics of different kinds of bird feathers together with Zhejiang University of Technology, establishing a bird feather color organization library for the entire industry, and filling the gap in domestic related products of silk fabrics with bird feather color characteristics.

　　 Cultural empowerment and strengthening "style power"

　　 Lin Ping said that culture is the soul of products, the source power of design, and the magic weapon of enterprise management - with unique "style power", it is a necessary condition for fabric brands and fashion brands to complete style dialogue and harmony. The integration of art and technology is also a contemporary Chinese silk brand, which not only has the beauty of appearance, but also has the inevitable path of "bone beauty".

　　 In terms of communication and innovation, Dali Silk's products dazzled the world in many important international events, such as the 2008 Beijing Olympic Games, the 2014 APEC Conference in Beijing, the 2016 G20 Hangzhou Summit, the summit commemorating the 75th anniversary of the founding of the United Nations in 2020, the 2020 Tokyo Olympic Games, and the 2022 Beijing Winter Olympic Games.

　　 In terms of cultural and tourism innovation, Dali Silk adheres to the national "Belt and Road" initiative and vigorously develops the strategic layout of cultural and creative industries. Relying on the long history and profound culture of Chinese silk, and combining its own advantages, through the implementation of projects such as the Silk Culture Expo Park, the Vietnamese intangible cultural heritage inheritance base, and the anti-corruption cultural education base, Dali Silk will Integrating culture and tourism, we comprehensively promoted the deep transformation and development of traditional silk industry into cultural and creative industry, and creatively developed the "Silk World" cultural tourism project, which was rated as "National AAAA Tourist Attraction", "National Industrial Heritage Tourism Base" and "Zhejiang Province's first batch of industrial tourism demonstration bases" by the National Tourism Administration.

　　 Green development to enhance "future power"

　　 In the new era, building a responsibility oriented green industry and improving the green and low-carbon industrial system have become an important symbol and basic baseline for achieving high-quality development of the entire industry. As a leading silk enterprise, Dali Silk takes the development strategy of "weaving silk, networking, building ecology; integrity, collaboration, and winning the future", realizes the transformation of new and old driving forces with equipment iteration, builds a low-carbon model with clean energy, achieves cost reduction and efficiency increase with digital intelligence, realizes sustainable development with technological innovation, and creates a low-carbon business model throughout the industry chain, It has made positive contributions to tackling global climate change.

　　 In terms of green manufacturing, Dali Silk has built a solar central heating system, a boiler waste heat recovery system, a fully automatic filtering system for recycling tap water, installed an environmental friendly and energy-saving ground source central air-conditioning system, and upgraded the original sewage treatment system; Using the roof of the plant, a photovoltaic power generation system with an installed capacity of 8 MW has been built, with an annual power generation of about 8 million kilowatt hours, meeting 95% of the company's power demand; It saves about 38000 tons of standard coal annually, reduces about 50 tons of dust, reduces about 8000 tons of carbon dioxide emissions, and reduces about 80 tons of sulfur dioxide emissions; The sericin protein treatment system has been matched, expanded and transformed. The newly built 3500 ton sericin protein treatment system has advanced technology and excellent equipment. After treatment, the COD discharge index of sewage discharged through pipes reaches about 30mg/L, far below the 200mg/L required for environmental protection.

　　 In terms of green certification, Dali Silk has obtained several international certifications such as the Global Organic Textile Standard (GOTS) and the Global Recycling Standard (GRS); The plain crepe satin products were rated as national green design products; The company has been awarded "National Industrial Product Green Design Demonstration Enterprise", "Zhejiang Green Low Carbon Factory", "Zhejiang Cleaner Production Phased Achievement Enterprise", "Zhejiang Water Saving Benchmark Enterprise", "National Textile Industry Water Saving Benchmark Enterprise", "Zhejiang Ecological Civilization Education Base", "Zhejiang Industrial Circular Economy Demonstration Enterprise" and "Zhejiang Ecological Culture Base".

　　 Lin Ping said that a viable fabric brand can not only learn from the cultural source of the past, but also get nourishment from it; It can also focus on the present and evolve the aesthetics of life into the intrinsic texture of the brand; More importantly, it also needs to look into the future, with sustainable development, to reflect the brand's environmental friendliness and social responsibility. Therefore, the beauty and strength of Chinese brands are reflected in their literature, wisdom, beauty and morality. Only in this way can Chinese brands improve both inside and outside, with both shape and spirit!

　　 "Chinese silk, shared by the world". Strong brand and industry; Strong industry, strong country! Lin Ping finally put forward: "One piece of silk, one piece of silk, a group of people, one dream, one heart, a lifetime, work together and win together. In the future, let's write a new chapter of Chinese silk brands with the integration of arts and technology as the pen, cultural shaping as the sail, scientific and technological innovation as the driving force, and green development as the direction!"