Tmall 618, A Clothing Brand, Was Sold More Than Last Year All Day

At 8:00 p.m. on May 20, Tmall 618 was on sale in stock, and 3225 apparel brands in the apparel industry were on sale for 4 hours, more than the whole day last year.

Just after 8 p.m., 1377 men's wear brands were sold more than last year. The turnover growth rate of 377 women's wear brands exceeded 100% year on year.

In 618 this year, the underwear category grew strongly. It was open for sale for 4 hours, and 508 brands were transacted more than last year all day. The year-on-year growth rate of 218 brands exceeded 100%.

The footwear category broke out at the beginning of 618. After 4 hours of opening, 140 brands were transacted more than last year, and many brands were transacted more than 10 million yuan. The fashion shoe brand performed well, and the first hour transaction of the new brand GGCC exceeded the whole day last year. The 4-hour transaction growth rate of Guochao brand OGR exceeded 500% year on year. However, the footwear brand ouder, which participated in Tmall 618 for the first time, had a turnover of more than one million in the first hour.

The new clothing brands that participated in 618 for the first time this year also performed well.

Watching the live broadcast with the brand has become a major consumption trend of Tmall 618 this year. 216 clothing brand stores closed more deals in the first hour of broadcast than in the whole day of last year.

Tmall continues to attract businesses with business certainty. More and more brands take Tmall as their main position. Tmall Double 11 has become the biggest growth opportunity for brand businesses throughout the year.

(Source: Xinhuanet)