"The Fourth Global Cross Border E-Commerce Conference" Held In Zhengzhou

From September 22 to 24, "the fourth global cross border e-commerce conference" was held in Zhengzhou. As an important part of the cross-border e-commerce conference, activities such as "China cross-border e-commerce 50 people forum" and "cloud e-expo" were also held at the same time. As a well-known cross-border e-commerce expert in China, Cao Lei, editor in chief of ECOSOC and director of ecommerce Research Center, was invited to attend the 50 person forum on cross border e-commerce in China and was employed as the "expert of global cross-border E-Commerce Research Institute".

The fourth global cross border e-commerce conference is jointly sponsored by Henan Provincial Department of Commerce, Zhengzhou Municipal People's government, Institute of international trade and economic cooperation of the Ministry of Commerce, China international e-commerce center and China Service Trade Association. The theme of the conference is: opportunities and challenges of cross-border e-commerce development under the global epidemic situation. The Fifth China cross border e-commerce 50 person forum is jointly sponsored by China Service Trade Association and Zhengzhou Municipal People's government. The theme of the forum is: new situation, new rules and new measures.

Guests attending the 5th China cross border e-commerce 50 person forum include: Vice Governor of Henan Province, Wang Xinwei, mayor of Zhengzhou City, Dai Baihua, vice governor of Henan Province, fan Futai, deputy director of Management Committee of Zhengzhou Airport Economic Comprehensive Experimental Zone, consultant of China Service Trade Association, former Vice Minister of foreign trade and economic cooperation, former Secretary General of Boao Forum for Asia long Yongtu, deputy director general of Foreign Trade Department of the Ministry of Commerce Zhang Dang Xiaohong, deputy director of the supervision department of the General Administration of customs, Tang Min, counsellor of the State Council, Cao Lei, director of the e-commerce research center of Netcom, Xu Ping, President of Henan bonded group, Zhang Monan, researcher of China International Economic Exchange Center, Ma Shuzhong, President of China Digital Trade Research Institute of Zhejiang University, Zhu Xiaosong, President of Lianlian international, Zhou Qing, chairman of China Light Technology Service Company, and Luo, co-founder of pingpong Yong long, vice president of new egg China, Chen Gang, vice president of Zhejiang Zhiyu, Du Minghao, etc.

At the global (Zhengzhou) cross border E-Commerce Research Institute expert seminar held on September 23, Cao Lei, as an expert of the global cross border E-Commerce Research Institute, made a speech to provide intellectual suggestions for the development of the Research Institute. Cao Lei said that the think tank plays a more important role in the development of cross-border e-commerce industry. As a rapidly developing emerging industry, cross-border e-commerce is a new business form of international trade. There is no ready-made mode to follow. It needs to improve the ecological system and enable the industrial development through system, management and service innovation. In 2015, the general secretary pointed out that it is necessary to promote the coordinated development of Party and government departments, the Academy of Social Sciences, the school of administration of the Party school, universities, the military, science and technology and enterprises, and social think tanks, and attach importance to the construction of specialized think tanks.

"Today, the global cross-border e-commerce research institute is established in Zhengzhou, which is also based on the achievements made by Henan and Zhengzhou in the field of cross-border e-commerce in the past few years. Zhengzhou's exploration and development in the field of cross-border e-commerce can be said to be in the forefront of the country. In the first half of 2020, Zhengzhou's cross-border e-commerce transaction volume is 6.54 billion US dollars. At the same time, its first customs clearance supervision mode of "e-commerce + postal supervision + bonded center" provides a "Zhengzhou mode" for the development of cross-border e-commerce. At present, it has been replicated and promoted in other comprehensive pilot areas in China, and provides reference for the formulation of the standard framework of cross-border e-commerce in the world. " Cao Lei said.

　　 For the construction of global (Zhengzhou) cross border E-Commerce Research Institute, Cao Lei puts forward the following six suggestions:

　　 First, we should base ourselves on Zhengzhou and look around the world. Research and summarize the experience of Zhengzhou, continue to explore the Zhengzhou mode of cross-border e-commerce, and track and study the development of cross-border e-commerce industry in China and the world at the same time;

　　 The second is to actively borrow "external brain". The research institute should recruit domestic and foreign cross-border e-commerce experts, and play a leading role in cross-border e-commerce "thought factory" by gathering experts;

　　 Third, we should start from the problem. As a think tank, we should not only solve the hot issues in the development of the industry, but also study the problems in the medium and long-term development of the industry. We should not only follow the hot spots.

　　 Fourth, data empowerment. All research that is not supported by data is "rogue". In today's era of big data, the development of think tanks should also rely on the power of data, so that data can better empower the development of think tanks. We should make more use of all kinds of data of cross-border e-commerce industry, including "official + platform + third-party (digital treasure)" to help think tank research and industry development.

　　 Fifth, refer to West Lake University. Build a "research university" under the leadership of the board of directors like Xihu university to attract cross-border e-commerce platforms to take shares, which will bring funds, teachers, platform resources, employment opportunities, etc.

　　 Sixth, innovate the working mechanism. In terms of mechanism, it can adopt o2o mode, online office and teaching mode; team building, including associations, research institutes and experts, has both full-time and part-time staff. Enterprise customization and cooperation with cross-border e-commerce enterprises to jointly cultivate talents are also conducive to the internship and employment of talents.

Cao Lei is currently the chief editor and director of the e-commerce research center. In addition, he is also the deputy leader of the legislative group of the regulations on the supervision and administration of online commodity transactions and services of the State Council, the editor in chief of the China Economic Yearbook (e-commerce) of the Development Research Center of the State Council, as well as special expert consultants of many local governments and industry associations He presided over a number of major courses, such as Zhejiang University of Commerce, University of communications, etc., and presided over a number of major projects, such as Zhejiang University of Commerce, National Communications University, etc.

At the same time, Cao Lei, as an authoritative expert in the field of "Internet +", chief editor of China's first set of "Internet +" series works, is also the founder of China's "Internet +" think tank and the author of best-selling books. In the field of cross-border e-commerce, he has written the best-selling book "the era of the whole industry chain of cross-border e-commerce: facing the opportunity period under the policy dividend". In recent years, he has been invited to attend the major cross-border e-commerce industry summit forums and related lectures in various regions, and visited and investigated the famous domestic brands such as Netease koala, yangwharf and Siku Import cross-border e-commerce platform.

As a well-known third-party opinion leader of "Internet +" in China and even in the world, he is interviewed by hundreds of domestic and foreign media such as financial times, Peng Bo, Wall Street Journal, people's daily, CCTV, Xinhua news agency and other media every year. At the invitation of internetretailer, the world's largest e-commerce group, he gave a public speech to nearly a thousand U.S. e-commerce enterprises, committed to promoting China The global vision and strategy of e-commerce are experts with international vision, integrating "theory + practice" and "thinking + strategy".

In the field of cross-border e-commerce, the e-commerce research center of e-commerce launched a cross-border e-commerce product and service solution (www.100ec.cn/zt/kjdsb_ Through data reports, training forums, high-level interviews, media reviews, book writing, central internal reference, etc., track, report, research and serve the cross-border e-commerce industry. And won the industry honors including: selected into the "belt and road" top 10 influential social think tank, China EU cross border e-commerce outstanding contribution award and other industry honors. Over the years, it has mainly focused on the development of import and export cross-border e-commerce platforms, policy trends, changes in consumption trends, and protection of consumers' rights and interests, and has maintained good communication and cooperation with hundreds of cross-border e-commerce platforms, brands, service providers and regulatory authorities at home and abroad.

At the end of May 2019, the book "the whole industry chain era of cross border e-commerce: a period of opportunities under policy dividend" edited by the economic and social e-commerce research center of a well-known domestic e-commerce think tank network and published by China Customs press (Special Topic: www.100ec.cn/zt/kjds). The book systematically introduces the theoretical framework of cross-border e-commerce, as well as the current development trend. It is reported that this book puts forward the concept of cross-border e-commerce whole industry chain for the first time. A comprehensive and in-depth presentation of the cross-border e-commerce industry chain involves: import and export e-commerce, logistics, payment, policy, operation, talent, finance, park and other parts and links. There are 35 typical cases in the book, which deeply dissect the development of enterprises.

According to reports, Netcom has a history of nearly 20 years and is the "blogger" of China's e-commerce industry. Its operations include: e-commerce portal (e-commerce portal), e-commerce research center (think tank), "dianshubao" (big data), "dianrongbao" (FA), "diansuibao" (C-end) and other sub brands / platforms / products, providing services such as media, research, data, financing, marketing, consulting, etc., and is committed to building "China's leading comprehensive service provider of e-commerce industry chain".

"China cross border e-commerce 50 people forum" was established by China service trade association with the support of Counsellors' office of the State Council and strongly advocated by Lin Yifu and Tang min. In terms of development goals, it includes: to build industry think tanks to serve industrial development; to establish an ecological system to support the further development of key enterprises; to explore cooperation among key enterprises of various countries to promote a new round of international trade order reform; to give play to the decisive factors of the market to realize the transformation and upgrading of production. China service trade association is a national, non-profit social organization with independent legal person status approved by the State Council, in charge of the working committee of the central and state organs, registered by the Ministry of civil affairs, and established by the Ministry of Commerce. It is the only national service trade organization.

　　 Annex 1: organizational structure of China cross border e-commerce Forum

　　 steering committee

　　 Director: Lin Yifu, member of China Economic 50 Forum

　　 Deputy director: Tang Min, counsellor of the counsellor's office of the State Council; Zhong Zeyu, vice president and Secretary General of China Association of trade in services

　　 chairman:

Sun Xiangyang, CO chairman of World Customs cross border e-commerce working group, and Xu Ping, President of Henan bonded group

　　 vice president

Wang Shutong, CEO of dunhuang.com

Xu Jiadong, chairman of global e-buy

Wu Bin, general manager of Shanghai cross border e-commerce Public Service Co., Ltd

Li Jinling, CEO of ZhuoZhi cross border E-commerce

Zeng Xiulian, co founder of xiaohongshu

Hong Bo, co founder of Hangzhou Duola supply chain

Li Xi, vice president of public policy of China consumer goods business of Amazon

Zeng Bibo, chairman of Ocean Terminal

You Zhongming, vice president of Koala

Xu Gaochun, first level inspector of Zhejiang Provincial Department of Commerce

Ma Shuzhong, President of China Digital Trade Research Institute, Zhejiang University

Lian Lianbao Zhu Xiaosong

　　 Secretary general: Zhou Qing, chairman of China Light Technology Services

　　 Co Secretary General: Luo Yonglong, co founder of pingpong

　　 Deputy Secretary General: Li Pengbo, partner of tongtuo Technology

　　 Attachment 2: list of the first batch of think tank members of China cross border e-commerce 50 Forum

Yang JianZheng, Dean of E-commerce Development Research Institute of Shanghai University of Technology

Wang Jian, director of International Business Research Center, University of international business and Economics

Ouyang Cheng, director of cross border e-commerce research center of Alibaba Group

Feng Zongxian, director of Institute of international economics, Xi'an Jiaotong University

Xu Jianhua, director of Hangzhou Public Policy Research Center

Xu Jiaming, researcher, Institute of circulation economy, Shanghai Municipal Government Development Research Center

Wang Yunmei, PhD, Shanghai cross border e-commerce public service platform

Li Pengbo, partner of tongtuo Technology Group

Zhang Handong, President of Zhejiang Institute of Commerce

Xue Zhaofeng, Professor, National Development Institute, Peking University

Founder of Internet Laboratory Fang Xingdong

Yang Bingzhi, chairman of Beijing Guomai Internet

Huang Jianzhong, Dean of School of international trade and economics, Shanghai University of foreign trade

Zhang Xuezheng, director of experimental practice teaching center, School of international business and economics, Shanghai University of foreign trade

Research Fellow of Morinda National Advertising Institute

Yan Min, CEO of yuewan

Shuai Qinghong, director of "Internet Finance and payment" Research Institute of Southwest University of Finance and Economics

Liu Dexue, vice president of School of economics, Jinan University

Chu Xuejian, executive deputy director of modern logistics research center of Shanghai University

Ma long, administrative director of Shunfeng Public Affairs Department

Zeng Chen, President of Jingdong Strategic Research Institute

Deloitte China partner Qian Bing

Huang Zhen, director of Institute of financial law, Central University of Finance and Economics

Xia Jingming, vice president of Beijing Huaxia cornerstone Management Consulting Group

Chen Gong, chairman of Anbang consulting

　　 Attachment 3: list of the second batch of think tank members of China cross border e-commerce 50 Forum

Xu Gaochun, first level inspector of Zhejiang Provincial Department of Commerce

Sun Xiangyang, deputy director of Ningbo Customs

Chen Qiaoyan, director of Zhejiang e-commerce promotion center

Chen Haisheng, first class customs inspector of Hangzhou Customs

Cao Lei, director of ecommerce Research Center

Ma Shuzhong, President of China Digital Trade Research Institute, Zhejiang University

Xiao Liang, vice president of School of management engineering and e-commerce, Zhejiang Business University

Professor Wang Jian, University of international business and Economics

Lin Yan, Professor of Dalian Maritime University

Dai Xiaohong, Professor of Zhejiang Vocational College of Finance

Zhang Xiaheng, associate professor of Northwest University of political science and law

Hong Kong Logistics Association chairman Chung Hung Hing

Chen Wenpei, chief engineer of Shanghai e-commerce promotion center

Xu Ping, President of Henan bonded group

Xiao Feng, co-founder of yidatong

Li Li, chairman of Shanghai Keju information

Zhou Qing, chairman of China Light Industry Sanlian International

Luo Yonglong, partner of pingpong

You Zhongming, vice president of Koala

Zhang Yuan, general manager of government affairs, eBay

Xia Wenjin, general manager of China's small and medium sized enterprises, PayPal

Zhang Cui, person in charge of customs clearance of Jingdong group

Cheng Guiliang, general manager of amic Technology