Liu Xianhong, Chairman Of Wuhan Huayi Brothers Fashion Group: About The Development And Fission Of The Brand.

Liu Xianhong would never have dreamed that 18 years ago he had brought his younger brother and sister out of Honghu's poor hometown. Now, like him, he has become the founder of fashion life and has become the tide maker in the Chinese women's clothing market.

In the office of Limited by Share Ltd chairman of the Huayi Brothers Group in Wuhan, Liu Xianhong recalled that he had studied his carpentry from his uncle when he was 18 years old, and began to go out to repair furniture, make meals and make printing. As a eldest son, he wanted to take some responsibilities for his poor family.

In 1994, Liu Xianhong heard that the clothing business in Loudi, Hunan was a good place to do business. Then she came up with the family selling rice and the borrowed money, and came to Loudi to start learning to do the clothing business.

In unfamiliar regions and unfamiliar markets, people often have a tall, thin skinny Hubei people who are holding Honghu accents to ask the market and see the commodities everywhere.

From the uncle's body to observe the market demand for smart, so that Liu Xianhong quickly found that in Loudi, many people sell clothes, but few shoes.

Therefore, Liu Xianhong rented shops from selling shoes, starting from every morning to greet the goods in black places, learning the knowledge of shoes quality identification and brand, observing the way of communication between others and customers, relying on the hardship spirit and differentiated management thought in the countryside, Liu Xianhong earned more than twice the money in just half a year.

To explore the business opportunities in the clothing market, we have the bottom line of management.

Liu Xianhong brought his brother Liu Xianxin, a brother who was studying tailoring, and his brother Liu Meilin and sister Liu Zhenjiao, who planted their vegetables in Honghu's hometown, to expand Loudi's commercial area and increase their business contents.

Although the siblings were crowded in a narrow rental house, Liu Xianhong stood high in front of the more than 10 square shop that he rented. As long as we worked hard and worked hard, we couldn't afford to eat too much.

In his eyes, the huge market potential of Hunan with large population and strong demand is the rice bowl of Liu's siblings.

In the five years of hard work, there were 77 local businessmen in Honghu who left the Loudi because of their bad business.

Liu Xianhong led his younger brothers and sisters to set up 8 stores in Loudi's clothing market and made the business flourishing.

Liu's brothers and sisters also accumulated the first pot of gold in life.

Seeing the sister-in-law whose life is secure, Liu Xian Hong Xi did not show any interest in his mind. He thought, since he chose to run the clothing business, how to make it a long-term undertaking? How can we improve the grade of our business clothes and increase the added value of the goods? Liu Xianhong told his siblings that if we stop to get some clothes from other people's hands and sell for the small wealth and stability in front of us, our world will always be as big as 10 square meters of shops.

With the encouragement of his eldest brother, Liu brothers and sisters discussed not to repeat the way, but to go to Wuhan to open up a bigger world.

Innovation fusion

Declined the Loudi government's retention, put down the clothing business of Loudi's vigorous life. 2000 years ago, Liu Xian Hong and her younger brothers and sisters came to Hunan from Wuhan to set up a garment factory and set up a clothing store.

Liu Xianhong, who is thinking more and more in the world, is like a mirror: "the small business of clothing can no longer meet the needs of development. He wants to create the clothing factory of Liu's brother and sister, and make the clothes run by Liu's brother and sister as the clothing brands that are similar to those of foreign famous brands.

Liu's brother and sister's first garment factory, at that time, the most concentrated water conservancy road in Hankou clothing enterprises was completed, although only 800 square meters of area, more than 100 workers, but gathered the hope of Liu's siblings and four families.

The boss is responsible for production management, the second is responsible for market operation, and the third is specialized shop sales.

How many days and nights, Liu's brothers and sisters did not rest to dare to fall ill. Only when they ate, they gathered together, exchanged information, and threw themselves into the endless work.

Soon, the first garment brand of Liu's brother and sister was born, and the later "Ya Ge" brand clothing began to be sold from Hanzheng Street to all parts of the country.

Opening the road to create a brand, Liu Xianhong has numerous sleepless nights.

Is it going to continue to put younger siblings in small factories, or to help them go out and expand their development space? After three years of practice, Liu Xianhong, who is well prepared, let sister Liu Zhenjiao take the lead in solo, go out and set up her own clothing business, and open up the great cause of the expansion of Liu's brother and sister clothing business.

With the support of his brother, Liu Zhenjiao and his husband Ni Banghong looked for famous brands everywhere to seek agency power.

From wholesale Wuhan women's clothing to overseas excellent brands, we learn about the rules, procedures and details of clothing scientific ordering, and are eager to learn merchandising, store management and other marketing skills.

Liu Zhenjiao and his wife ran more than 10 brands before and after, and put the excellent brand management strategies and marketing ideas in mind, and put them into practice.

Accumulated a certain amount of capital, Liu Jijiao, who did not forget his original intention, founded his own business, Wuhan Boya dress limited company, and founded two independent brands of "Bo Wei Ya" and "Ji Kou" in 2005 years.

His brother and sister expanded their confidence and wanted to make a brand new Liu Jia Liu Xianxin. With the support of his eldest brother, he founded Lin ruig Garments Co., Ltd. in Wuhan in 2008 years, and merged the most popular clothing version of Han style clothing and the large number of dealers and consumers in the market. The old clothing company, which has a large number of distributors and consumers, promoted the new company by using the original influence of the lits brand, so that Lin ruig quickly entered the normal operation track. Liu Xianxin's "Lin ruig" and "Lai Zi Green" two brands of women's clothes soon rolled out in the market. Xiao Mei's success strengthened Liu.

In the 2009 year of the year, Liu Xianhong handed over the first clothing company founded by Liu brothers and sisters to his little brother Liu Meilin. He founded the Wuhan Zhuoma poetry dress Co., Ltd. and founded Zhuoma's own brand.

During the 10 years in Hanzheng Street, Liu's brothers and sisters created four annual clothing sales enterprises and 12 women's clothing brands. With the development of nearly 1000 new products in the year, and the sales of 500 million pieces of fashion in the market, the fashion of Han style clothing occupying half of the Chinese women's wear market has attracted the attention of the society.

Although the brothers and sisters have taken a firm step in the market competition, but the deterioration of the living environment of the Han style clothing that takes the low-end market by price war, Liu Xianhong, who is good at thinking, is often lost in thought.

Looking at the busy business in their respective companies, only the siblings who share their business ideas and market information on holidays have come up with the idea that they have brewed for many years: gathering the strength of the siblings and making the two pioneering work, making the 12 brands become a fist to expand the market, and explore a new way to pform and upgrade Liu Xianhong's clothing.

One stone stirred up waves.

Speaking of the two venture, Liu's brother and sister were enthusiastic. Liu Xianxin, who thought the most, suggested that our brother and sister should be united. From the very beginning, we should be the first brother and sister enterprise group in China.

In 2011, Liu's brother and sister invested 400 million yuan in Huayi clothing creative garden, which was built in Huangpi District, Wuhan.

With the completion of the Huayi clothing creative garden, which covers an area of 110 Mu and a building area of 13 yuan and 10000 square meters, Wuhan's largest creative clothing studio, which integrates design, research, production, logistics, brand display and leisure shopping, has opened the prelude to exploring the fashion pformation process of Han style clothing.

The bundled sampan is not an aircraft carrier.

It is well known that the Liu brothers and sisters, in order to build a joint fleet that has the ability to fight against the wind and rain in the market, will be the 2013 annual clothing company that sells four billion annual sales revenue in Wuhan. The joint venture group will become a Limited by Share Ltd of Huayi Brothers.

Four women's clothing companies gathered in China

The creative park is more intimate through design and R & D information sharing, production and processing resources sharing, advanced technology sharing, logistics and distribution resources sharing, distributor resource sharing, and management experience sharing.

Huayi Brothers Group, with brand as the leader and design, development and processing capability as the support, the brand operation capability of the distribution network across the country is double wings. It quickly grew into a number of independent brands to expand the market jointly, with an annual output of 500 tens of thousands of garments, with more than 100 provincial branches, more than 500 self owned brand stores and 2000 sales outlets all over the country.

Facing the ever-changing

Liu Xianhong has taken the lead of a brother in China to make a change in his ambition, centered on the manufacturer, created the demand with the supply of commercial resources, and made an exploration of the pformation and upgrading of the garment enterprises by using the industrial 4 business model linked with manufacturing and shopping.

Humbly Liu Xianhong told reporters confidently that after 18 years of persevering, Liu's brother and sister could do it if they had thought about it.

Please believe us!