Sun Weiting, Chairman Of Huafu Fashion Limited By Share Ltd: Following The Times, Reform And Innovation

Chairman of Huafu Holdings Limited and Huafu fashion Limited by Share Ltd

Sun Wei Ting

In 1991, Nobel Laureate in economics and Ronald Kos, one of the founders of the new institutional economics, wrote in his last book, "China of change", that since 1978, China's reform and opening up has been the most successful economic reform movement in the history of mankind after World War II.

Reform and opening up has opened up the world's largest domestic textile and garment industry. market 。 In 1978, China's per capita fiber consumption was only 2.9 kilograms, which was 38% of the world average; in 2017, Chinese textiles clothing The export volume of US $274 billion 510 million is 127.4 times that of 1978, accounting for 36.8% of the total textile and apparel trade in the world.

Sun Weiting is a good hand in reform and opening up. The chairman of Huafu Holdings Limited and chairman of Huafu fashion Limited by Share Ltd are engaged in the textile industry for more than 30 years. They are enterprising, eager to learn and seek new ideas, advocating hard work and forging ahead, and have a rigorous and pragmatic style. He started from scratch and spent more than twenty years developing Huafu fashion into an international brand of the color spinning industry.

Seize the opportunity to "go to sea" and eat "crab"

In the early 90s of the last century, colored spun yarn was still a small new branch industry in the entire textile industry, with high technology content and difficult production. At that time, with the deepening of reform and opening up, China's position as an important textile producer, consumer and exporter came into being. The competition in textile industry, which first entered the market competition, was greatly enhanced.

An accidental opportunity, Sun Weiting, who has just gone out of the sea from the government departments and is engaged in the production of gauze and grey cloth, has learned from his friends that a textile called colored spun yarn has a high profit and short supply.

The "crabs" business opportunity was immediately seen by Sun Weiting. 12 years of experience in the work of government cadres has enabled Sun Weiting to have further and deeper strategic foresight and systematic thinking ability than ordinary entrepreneurs. The development of color spinning with branding strategy is Sun Weiting's answer.

"Where is the focus of the enterprise determines its future?" Sun Weiting said that Huafu, which started with trade, was not satisfied with building a simple business from the beginning, but surpassed the yarn enterprises which only developed by quality, scale and cost.

After 20 years of brilliant reform and opening up, under the helm of Sun Weiting, Huafu has already opened up the cotton industry at the front end. A cotton front-end network chain system, which integrates cotton farms, ginning plants, flower gauze trading markets and logistics companies, has been initially formed. It has continued to expand the operation of the rear end chain business, and actively invest in Green Town, fashion headquarters, and upgrade to textile and fashion fashion operators.

It can be said that Sun Weiting's history of entrepreneurship and Huafu's development is a strong tributary of China's textile industry and will eventually enter the tide of reform and opening up. In this process, every turn of the entrepreneur and the enterprise has a profound brand of the times.

Opening the new pattern of spinning industry

In December 1994, Huafu brand was officially registered, thus embarking on a new way of "alternative" exploration of industrial branding. In those days, "Made in China" emerged in the global textile and garment industry. Few companies would consider making brands, not to mention a small spinning industry.

At the beginning of its birth, Hua Fu never took the unusual road. In the 25 years of enterprise development, Huafu has done many things that the industry would not dare to think about. Nowadays, many of the words in the sea of colored yarn are Huafu's first creation. For example, "colored spinning" is called this. Sun Weiting has turned over many textbooks, consulted many people in the industry, and finally found inspiration in a Russian textbook published in 1965.

In the production of products, Huafu has chosen to develop the colored spinning yarn that reverses the traditional production process. It is also an alternative color spinning yarn that makes Huafu color spinning famous overseas. On the construction of its own brand, Huafu takes the lead in going beyond the conventional way into the world, laying a solid foundation for the development of the enterprise.

Sun Weiting believed that at the beginning of its establishment, Huafu chose to start a brand from scratch, first of all, set up an image, identify a carrier, and then step by step to add connotation and added value to the brand. Through more than 20 years of efforts, the brand has gradually become flesh and blood and has fresh vitality. Color is the most important fashion lifeline of Huafu.

Good yarns can make good garments. Therefore, the industry also calls for color fashion to lead the fashion trend. The color spun yarn produced by Huafu fashion produces a variety of colors on the same yarn, rich and full of color. The fabric made of colored spun yarn has hazy three-dimensional effect, and its color is implicit, natural and hierarchical.

The natural and return to nature style of Huafu spun yarn is loved by the consumers of high quality of life in European and American countries. From the color spinning manufacturer to the fashion trend leader of the color spinning yarn, the French design team has long been cooperating with the international well-known trend organization. On the basis of the in-depth study of the market, the French design team has applied a variety of new materials, various novel colors, various new technologies, each year in spring, summer and autumn to release the popular color cards two times, inject the unique fashion element for the color textile industry, and combine the fabric structure trend with the clothing application, leading the trend of the industry trend.

In 2010, Huafu Fashion Co hosted the "Huafu cup Chinese color fashion design competition" with the Chinese Fashion Designers Association for the first time, and excavated the fashion lifestyle of color spinning. This is an important move launched by Hua Fu to create the brand image of "Huafu fashion and fast fashion source power". For the first time, the color spun yarn product is used as the expression carrier to start the fashion design of the colored spinning fabric.

Sun Weiting believes that Hua Fu is "the source of fast fashion". Over the years, Huafu has been promoting the "fast fashion" supply chain integration on the basis of constantly clarifying its brand positioning, continuing to promote Huafu brand and new colored spinning products to customers, launching personalized product services, promoting strategic cooperation with key customers, developing new products together, enriching the product line of the color spinning industry, and also enhancing its brand competitiveness. Around the colored spun yarn, Huafu has formed a colored spinning "fashion ecosystem".

In the era of capital, only the reformers enter

At the beginning, it was located in Huafu, which was located in the brand development. In the following 20 years, the brand connotation was constantly built through product quality and added value. This has become the key to Huafu fashion to come out in the tide.

The best way to show the "overlord" quality of Huafu color spinning industry is the expansion of its "strategic merger", which is totally different from that of most textile enterprises.

Sun Weiting recalled that during the "12th Five-Year" period, the entire textile industry faced enormous challenges. At home, textile enterprises have been struggling after experiencing quotations of "roller coaster" and "cliff style" of cotton raw materials. Coupled with the continuous growth of domestic production factors and labor costs, the development of textile enterprises is even worse.

In foreign countries, the gradual rise of the textile industry in some countries and regions such as Southeast Asia has had a huge impact on China's textile market. Under the dual attack of "internal and external troubles", the spanformation and upgrading of textile enterprises is imminent. The practice of Huafu fashion mainly focuses on three aspects: industrial spanfer, product upgrading and enterprise spanformation. Sun Weiting said.

The spanformation of industry calls for industrial ecology. In terms of textile supply chain, the future may be highly integrated to face rapid changes, and the integration of upstream raw material resources is the basis for textile enterprises to link up the whole industrial chain.

As early as 2000, Sun Weiting, who was a fast runner, started the low-cost development of Huafu's "ten years of mergers and acquisitions". From the acquisition of Jinyun cotton mill, to the shares of Buya Asia, and become a listed company rapidly losing profits in the year after the acquisition, and now the subordinate enterprises are distributed in five major sections, such as Zhejiang, Changjiang, Huang Huai, Xinjiang and Vietnam. In the past ten years, Huafu has acquired 30 enterprises, and has achieved rapid industrial upgrading.

In this regard, Sun Weiting believes that the development of enterprises is nothing more than two models, one is the new investment, the two is industrial mergers and acquisitions. This is a combination of asset elements implemented by every enterprise at different stages.

"If a new enterprise needs one hundred million, M & A will only need 20 million." Sun Weiting said that under certain conditions, Huafu must grasp the best time to expand strategic mergers and acquisitions, open up the industrial chain in mergers and acquisitions, and then merge the merger and acquisition enterprises into Huafu's brand blood through cultural integration, management reengineering and technological upgrading, so as to complete the key step of its 100 billion layout.

With the deepening of the reform of the market economy and the boom of the Internet and capital market, the "melting era" has officially arrived. The flow of business resources has become more free, lightweight and sharing become the way for enterprises to survive.

In the Internet era, only the innovators are strong.

2016 is another important year in the history of Huafu. In the spanformation of traditional industries, Huafu innovates business models through the power of Internet and capital, and announces the next ten years' planning from "10 billion" to "100 billion". It formally announces that it is necessary to spanform the textile and garment industry into a textile fashion industry by using one yarn.

"Although we have expanded through mergers and acquisitions before, we will not take large acquisitions now. At present, the purpose and mode of M & A are different. In the past, mergers and acquisitions were mainly mergers and acquisitions capacity, and gradually to acquire talents. M & A in the future is M & a business. M & A is also an important driving force for business than entrepreneurship. "1+1>2".

At present, the textile industry is experiencing a "chaotic period" full of uncertainty. Sun Weiting also mentioned more about the uncertainty of the market in public. In his view, to grasp the new destiny, we must know how to make better use of the public resources of the Internet.

"What is the Internet? Some people say it's a tool. Someone says it's a channel. Someone says it's technology. You know how to use it." In the planning of Sun Weiting, how to release some experience accumulated in the colored spinning industry for more than 20 years to share in the whole industry is based on the brave step out of the Internet.

The future society should rely on innovation, Internet and finance to drive enterprises to develop. "The development of an enterprise must have the driving force, and the driving force is greater than the resistance. The driving force will switch in different times. The driving force in the development of enterprises may become resistance. Only by continuous innovation can we have new driving force to promote the development of enterprises. Sun Weiting said.

Not long ago, when Hua Fu fashion was founded on the 25th anniversary day of commemoration, Huafu, whose total investment was 1 billion yuan fashion Zhejiang Shangyu "network chain headquarters" officially launched the foundation, will become a national fashion industry demonstration base, to promote Huafu Industrial Internet revolution next city.

Ebb tide, but reform innovator wins.

From 1993 to 2018, Huafu's 25 years of development can be described as an innovative history of the color spinning industry. In the era of sudden changes, it will change and innovate and develop. Look at the whole industry chain, make top-level design and long-term plan, and ensure that strategy is smoothly landing.

Finding the right direction is sometimes more important than hard work. Sun Weiting stressed: "to be an enterprise is always inexperienced, and to grasp opportunities is crucial. We stick to the business of one yarn and constantly combine it with the general direction of social development and stand at the commanding point. This is our strategy.

Looking forward to the future, Sun Weiting has a brand new goal. He hopes to label Huafu's "world's largest color spinning supplier and manufacturer" label over the past 20 years, and replace it with another label, that is, "fashion industry supply chain operator" and upgrade from the ten billion manufacturing ideal that it pursues to hundreds of billions of dreams.

Although this goal seems to be very grand, but for the Chinese textile industry, the textile industry must turn to the direction of the development of the fashion industry. Only in this way can the textile industry have real potential. Along with fashion, Huafu fashion under Sun Weiting's helm is not only a leader in the spanformation of the textile industry to the fashion industry, but also a Pathfinder.

In the past 40 years of reform and opening up, China has made remarkable achievements in the field of "the most courageous system experiment and development practice" in the world. As a pioneer in opening up to the outside world, a pioneer in economic restructuring, and a "mother" industry in the process of industrialization, China's textile industry has achieved all-round and pioneering development, which has undergone profound and fundamental changes, and has made many dimensional and historic contributions.

Today, China's textile and garment industry has entered a new stage of "innovation driven". The reason why Hua Fu has created such a wealth of material wealth and spiritual wealth can not be separated from the time of reform and opening up, the rising of China, and the unity of people. And Sun Weiting insists on winning the market and keeping up with the unusual business philosophy. It also drives innovation driven and value driven to become the power engine of Huafu fashion's dream of moving towards 100 billion industries.

Only the reformers advance, but the innovators are stronger than the innovators. Standing in the special year of reform and opening up 40th anniversary, the Great Eastern tide has profoundly changed China and profoundly affected the world. Starting from the new historical starting point, the pace of reform and opening up in the new era of endeavor is more forceful and robust.

Wah Fu memorabilia

In 1993, Huafu color spinning was born.

In 1994, Huafu brand was founded.

In 1995, the R & D center was founded.

1995~2000 years to complete the global marketing layout;

In 2000, Huafu acquired the first manufacturing company and spanformed it into coloured spinning.

In the past 2001~2005 years, we have continuously acquired the dominant enterprises in the industry.

In 2006, the industry spanfer strategy was implemented and the layout of the Xinjiang section was arranged.

In 2009, Huafu returned to the market and became the first listed company in the color spinning industry.

In 2014, Vietnam's overseas investment and Vietnam International Forum came into being.

In 2016, we launched the chain strategy and established the idea of "sticking to the main business and sharing the industry".

In 2017, Hua Fu color spinning was renamed Hua Fu fashion.

In 2017, Huafu fashion color spinning capacity ranked the world. industry First, the total business revenue reached 12 billion 596 million yuan, up 42.54% over the same period last year, and the total profit was 775 million yuan, an increase of 34.34% over the same period last year. The net profit attributable to shareholders of listed companies was 675 million yuan, up 40.82% over the same period last year.