Huidong Women'S Shoes Use E-Commerce Platform To Open Domestic Market

Open Alibaba website, in the world's leading procurement wholesale platform, women's shoes products page shows that the hottest place in the forefront is Huidong.

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As the production base of Chinese women's shoes, Huidong not only produces many shoes, but also sells fire on the Internet.

In the past, Huidong footwear industry, which relied solely on exports, was pforming itself through the development of e-commerce.

Huidong has more than 200 famous names.

In Tmall, Jingdong and other major shopping mall website sales, more than 4000 shoe enterprises to promote sales through e-commerce, annual sales of about 80000000 pairs, sales amounted to about 4000000000 yuan.

In the various electricity supplier rankings, Huidong is outstanding and has been selected as "China's e-commerce 100 best counties" many times, ranking thirty-fifth in 2015, ranking second in Guangdong Province, and being selected as the top ten counties of e-commerce in Guangdong province and the most active County in the province.

Of course, the road of the electricity supplier is not smooth.

The Huidong women's shoes business needs to solve the problems of concepts, talents and so on. The road of e-commerce also needs the brand and quality of shoes as support. These are also the space for Huidong women's shoes to further improve.

Using e-commerce platform to open domestic market

Starting from the production of "a hammer, a pair of scissors and a bucket of glue", the footwear industry in Huidong has gone through 30 years of history. In the 90s and the beginning of this century, the footwear industry in Huidong was "golden age".

After the scenery, the financial crisis in 2008 made the shoe enterprises engaged in foreign trade orders feel "cold wind".

In the following years, Huidong's footwear industry entered the "cold winter" due to the slow global economic recovery, poor international market environment, rising raw material prices and rising labor costs.

Foreign trade orders have shrunk, and some Huidong shoe companies that face "life and death" have turned to the domestic market.

For the shoe companies that have been engaged in OEM production in the past, it is difficult to open up the domestic market at this time.

The emergence of the Internet has made some businessmen smell business opportunities.

Taiwanese Lai Jinhong came to Huidong ten years ago. He had already had an online sales operation in Taiwan before. He chose to sell Huidong women's shoes on the Internet. He was considered by the Huidong footwear industry as the pioneer of Huidong women's shoes.

In the early days, only a few pairs of shoes could be sold a day, and customers were attracted by low prices. When customers found that shoes were not only cheap but also good quality, there were more and more repeat customers. Lai Jinhong's online shop could sell hundreds of pairs of shoes a day.

Open entity sales shop is also one of the ways to open the domestic market, but by the impact of the electricity supplier on the offline sales, plus rent, manpower and other costs, many physical stores are struggling.

Jiang Xinghua originally opened a shoe store in Guangzhou, and his business was not very good. In order to deal with the dilemma, he turned off the store and went back to Huidong to work hard.

Traditional production shoe companies are also trying to sell online and start their own brand.

5 years ago, the company began to do the wholesale of women's shoes on the Alibaba website, and then opened the shop to sell its own brand, now it can sell seven hundred or eight hundred pairs of shoes a day.

Electric business can sell more than 10000 pairs of shoes on the day

On the eighth shoe culture festival in Huidong held in December last year, "electric business" has become a bright spot. For the first time, the global women shoes e-procurement association has been held for the first time. It has hosted an electric business park to create a Huidong women's shoes industrial park in China. This marks a solid step for Huidong to build a platform for the development of footwear industry.

According to the world clothing and shoe net, "China made" is the exclusive channel of Alibaba Taobao. It aims to guide and help enterprises develop e-commerce and foster a number of excellent independent brands with the concept of "strong quality and brand creation".

In addition, the Alibaba Huidong industrial belt platform started construction in 2015.

The opening day of the eighth shoe culture festival in Huidong coincides with the "double 12". Huizhou's uncle Huang's Agel Ecommerce Ltd looks at the Taobao shop from time to time, and understands sales data.

The company, which originally only made foreign trade, began selling water electric business in 2014, and sold more than one million pairs of shoes every year. In the big promotion day of "double 12" business, tens of thousands of shoes can be sold a day.

Not only is Huang's company, but it knows that there are many women's shoe stores in Huidong, such as "double 11" and "double 12", which sell more than 10000 pairs of shoes each day.

Seeing colleagues taste "sweetness", more and more Huidong shoe enterprises test the water electricity supplier. In recent years, the footwear industry in Huidong has achieved rapid development.

Guo Guanqiang, Secretary General of Huidong shoe leather industry association, said that at present, there are more than 4800 Taobao shoe enterprises in Taobao stores, and more than 1300 shoe companies in the Huidong women's shoes industrial zone are in Huidong.

"Through the electricity supplier can save the intermediate links, the added value of a pair of shoes at least increased by more than 50%."

Guo Guanqiang said, in the past, the main selling mode of local shoes was that shoes enterprises sold shoes to middle wholesalers, and middle wholesalers shipped the shoes to the Guangzhou market, then sold them to other markets. There were many sales links in the middle, which increased the cost of sales, and the added value of products was not ideal.

And through the electronic business platform, we can directly reduce the inventory pressure, remove many intermediate sales links, and increase profits.

The key to shoe fire is quality.

Competition on the Internet is also fierce.

More than one shoe business operator believes that the key to stand out in the fierce competition is to see the quality of shoes.

Huidong women's shoes are famous for their fashion trends. This is a highlight of Huidong women's shoes. But in the past, Huidong women's shoes also had a fatal flaw -- quality.

Because of the quality problem, women's shoes in Huidong have been known as "shoes of worship" (that is, they wear out in a week).

This is mainly due to the fact that shoes used in Huidong were produced through family workshops, with simple technology and poor quality.

In recent years, the situation has been fundamentally reversed.

By promoting standardization, mechanization and industrialization, the footwear industry in Huidong has achieved remarkable technological pformation, with the passing rate of shoe products increased to 99%.

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Fan Dijing, who works in the footwear industry, says that the most important thing is quality assurance when shoes are sold on the Internet.

Quality is fundamental and brand is also crucial.

Some shoppers often aim at famous brands.

A number of shoe manufacturers in Huidong have become more than 60 manufacturers of internationally renowned footwear brands including Fendi, camel and so on.

However, Huidong's own brands are few and few.

At present, Huidong has nurtured 2 well-known trademarks in China, 11 famous brands in Guangdong and 21 famous trademarks in Guangdong.

The service level of electric providers is also very important.

Speaking of the secrets of electricity supplier sales, Huang said that the company attaches importance to fans interaction, and often listens to customers' voices in the design and development of shoes.

Lai Jinhong's online stores often listen to feedback from old customers.

Urgent need to crack the bottleneck of e-commerce talent shortage

Liu Zhifeng, a man in Huidong, worked with his father in wholesale and retail of shoes, and he contacted the Internet from a young man. He and his father returned to Guangzhou from Huidong to run the flagship store of Taobao stores and Alibaba.

Another young man, Huang Wenhui, returned to Huidong from Shenzhen to run Taobao store, selling Huidong women's shoes.

In recent years, the development of Huidong shoe business has brought many young people back to Huidong from big cities. They constitute an important talent force for the development of Huidong shoe business.

However, for the rapidly developing Huidong shoe business, the talent is too tight.

"Money is not the most important thing, the source of goods is not a problem, the biggest problem is lack of talent". It is difficult to find talents who know how to operate the electric power in their hometown. Huang Wenhui is very anxious.

Not only is the existing Huidong shoe business operator calling for lack of people, but some of the shoe makers who plan to develop electricity suppliers also complain that they can't recruit people. The lack of e-business talents has become a major bottleneck for the development of Huidong shoe business.

Some practitioners analyze that this is related to the level of local economic development. "Small areas are often difficult to attract and retain talent", especially for business talent, often opportunities in big cities.

It seems easy for shoe companies to take the road of e-commerce. Some people just imagine that it is easy to register a shop online, and they do not need to rent.

However, the fierce competition between the electricity suppliers has high requirements for the quality of shoes, brands and even talents.

To support the development of Huidong's electricity supplier, Huidong's government departments have also promulgated relevant policies and measures.

Earlier, Huidong issued the "opinions on accelerating the development of e-commerce", and launched a number of supporting policies, including preferential policies in terms of Taxation, financing, land use and talent.

In the face of the difficulties of talents in the electricity industry, the Huidong county government has carried out a training program, organized a number of lectures, and organized enterprises and industry organizations to go out to study and attend training.

More interesting reports, please pay attention to the world clothing shoes and hats net.