Chongqing: "Korean League Top Quality" Officially Launched 87 South Korean Fabric Enterprises To Enter

87 South Korean fabric enterprises are located in Chongqing. The enterprises that enter the platform are all members of the Korean textile center (KTC). Their fabrics will be displayed on the Korean platform. Chongqing enterprises can purchase fabrics from the platform, and they can also sell by proxy.

Yesterday, Chongqing Chaotianmen market clothing enterprise association, Shang Meng.

The apparel industry chain service platform, "alliance Korean top quality", has been officially launched. The first phase of the platform has 87 Korean fabrics companies, and nearly 100 Korean designer members and Korean designer brands, bringing 800 new Korean fabrics and more than 1000 original fashion works, so that Chongqing enterprises can enjoy Korean accessories and designer resources at the door.

Reporters learned from the scene that these cooperative brands include Korean clothing brands DECO, Leedoii and so on.

The scene shows spring and autumn women's clothing, the price mainly concentrates in 700 yuan ~4000 yuan.

"Alliance Korean top quality" is a marketing service platform that integrates Chinese and Korean fashion resources, serves both enterprises and consumers, and is an international service provider with diversified service contents.

Tang Juncai, executive vice president of Chongqing Chaotianmen garment enterprise association and chairman of Shang Meng Chongqing Fashion Industrial Park, said, "alliance Korean top quality" is a platform for linking online and offline. The service companies can butt resources through the online platform, while the offline platform is used for product exhibition, information communication and so on.

We hope that through the resource docking between China and Korea, we will promote the upgrading of Chongqing fashion industry and the creation of Chongqing clothing brand, and radiate the southwest region.

Next, in addition to continuing to integrate Korean apparel industry resources, it will also merge with European apparel industry resources to build Eurasian fashion information center.

Tang Juncai disclosed that he was already in contact with the buyer team of Zara, and also had discussions with the Milan garment industry association. Later, France, Italy and Britain would be introduced.

In the true sense, we should graft global resources and create the whole industrial chain.

Reduced to half cost can be customized

What services can "League Korean top grade" provide?

"First of all, fabric supply and sales."

Tang Juncai said that the 87 Korean fabric companies that were on the platform were all members of the Korean textile center (KTC). Their fabrics will be displayed on the Korean platform. Chongqing enterprises can purchase fabrics from the platform, and they can also sell by proxy.

At the same time, these 87 national fabric enterprises are all members of the Korean textile center (KTC). Their fabrics will be displayed on the platform. Chongqing enterprises can purchase fabrics from the platform, and can also sell agents.

At the same time, this time there are many Korean designers to enter, to provide version and design services for Chongqing enterprises.

These designer brands will also take advantage of the platform of "League of Korea and top quality" to expand investment in China, and enterprises can seek cooperation.

Zhong Yun, executive vice president of Chongqing Chaotianmen garment enterprises association, and director of the brand name of the poem, "introduction of Korean accessories," is the first time that Chongqing enterprises need to get goods from Korea, but they have to go through various links such as visa clearance and other links, which are time-consuming and laborious. Many people are not familiar with Korean enterprises, and the other is from Guangdong and other places, but the price is more expensive.

Through platform direct docking, the middle link is omitted, and time invested can save at least half of the cost.

Lu Zhuming, director of marketing at the top of the league, said that because of the large number of designers and designers entering the brand, interested citizens can also buy their favorite clothes through the platform. At the same time, they can also achieve personalized high level customization, from ordering to picking up goods. As long as 20 days or so, the custom-made price is about 1.5~2 times the retail price based on different fabrics and styles.

Can Chongqing clothing companies wear Korean clothing?

Why the introduction of Korean clothing resources?

"As we all know, Korean clothing and clothing is in the forefront of the world, and the Korean culture is also affecting China."

Mou Wei, chairman of Chaotianmen garment enterprises association, said that with the change of the economic environment, the clothing industry in recent two years is also undergoing a deep adjustment. In the industry, sales decline and profit decline are widespread. Chongqing garment industry must learn to integrate global advantage resources and create the whole garment industry chain in order to make butterfly changes in this round of adjustment.

Mou Wei said that as one of China's ten largest wholesale markets, the Chaotianmen clothing market in Chongqing from the early 90s of last century's "Hawking goods Agency" to 2000, has developed "own brand" one after another. The Chaotianmen market has gathered about 500 garment production enterprises, and the annual output value is about 200 million yuan.

In recent years, with the improvement of national consumption level, brand development has been more sought after. The clothing industry has begun to become an enterprise operation. However, the upstream and downstream matching, R & D design, and lack of fashion information have become a major bottleneck.

"Although there are more than 3000 garment enterprises in Chongqing, but there is a shortage of large fabric suppliers, the introduction of Korean fabric enterprises can solve the problem of lack of surface accessories."

Mou Wei said that Korean clothing styles are more abundant and updated faster, which is also able to convey a lot of information to Chongqing enterprises.

Tang Juncai said that the core of clothing is R & D design.

Good R & D design is inseparable from talents.

At present, although Chongqing is not short of designers, most of them come out of colleges and universities, lack of experience and lack of international design concepts.

The introduction of Korean designers not only provides design services for local garment enterprises, but also hopes to achieve mutual learning and reference effect through bilateral exchanges so as to enhance the overall level of Chongqing's clothing industry.

Zhong Yun also had deep understanding of this.

Zhong Yun said,

Now 90% is still used by local designers, a designer's annual training costs ranging from tens of thousands to hundreds of thousands of dollars, for enterprises is a big burden.

Direct introduction of Korean designers, this kind of communication is more effective than ordinary experiential training.

Gao Yong, the head of Chaotianmen clothing brand "Gao Shang Yi Mei", said that clothing should be firmly seized of the trend. But due to the lack of information communication channels, new businesses such as South Korea, Europe and other new fabrics or fashion trends, Chongqing enterprises will not know until at least two or three weeks.

"Chongqing has a vast clothing market, and South Korea has advanced technology and design concepts. The two sides can complement each other."

Yesterday, the chairman of the KTC, Sun Shangmo, told reporters that there were more than 300 million people in Western China, including Chongqing, especially when it mentioned the Chaotianmen market. Its scale and flow of people remind people of the East Gate market of Seoul, Korea.

KTC, following China's Shanghai and Guangzhou, can set up a sales center in Chongqing, which is a good opportunity for many Korean fiber enterprises and many fashion enterprises to conquer this huge market.

At the same time, through cooperation with Korean enterprises and related associations, Chongqing enterprises can also get support from raw materials, design and brand, and contribute to the development of Chongqing garment industry.

Resources need to be converted to land.

Huang Wenyuan, chairman of Shishi clothing, footwear and accessories industry association, and chairman of Shishi Hualian Garment Accessories Co., Ltd., told reporters in an interview with the business daily that Chongqing garment enterprises in recent years have been accelerating the pace of "going out and importing", and Chongqing Chaotianmen Garment Association has also worked with Shishi clothing, footwear, accessories and accessories industry associations, which is meaningful for the improvement of Chongqing garment industry chain.

Huang Wenyuan said that Shishi's textile and clothing are famous throughout the country, mainly due to the agglomeration effect of the industrial chain, and the market in Chongqing is not small, but we need to strengthen industrial agglomeration.

At present, taking the products of his company as an example, there are several million yuan sales in Chongqing every year, but there is still a gap between Guangzhou and Sichuan. If Chongqing can form an industrial chain and radiate to the whole country, the upstream and downstream enterprises will naturally swarm into the industry, and the industrial development will be logical.

Min Guangya, an apparel retail management expert, told reporters that integrating the supporting resources of the global fashion industry is very beneficial to the overall upgrading of Chongqing's clothing industry.

First, in the aspect of fabric development and popular information, we can get in touch with the latest trend. On the other hand, the introduction of Korean designers can enhance the design vision and design vision of Chongqing's clothing brand, which is very helpful to the overall upgrading of Chongqing's clothing industry.

However, Min Guangya also reminds us that on the one hand, if we simply introduce, we can not learn the essence of it, we can not fundamentally enhance the creativity of Chongqing's clothing industry; on the other hand, we must have the ability to distinguish, not all foreign fabrics and designers are excellent.

Therefore, the internationalization resource platform must be standardized, so that it can enhance the efficiency of the platform and make the platform more targeted. Secondly, it is necessary to integrate professionals from all walks of life, master the operation of foreign clothing and its supporting industries, enhance the ability to identify the platform, and thirdly, have the mechanism, measures and team to pform the floor, and pform the latest international technology and ideas into the creativity of Chongqing's clothing under the premise of reference and introduction.