Chongqing: Small Business Has Become Popular Among Retail Business.

The adjusted business format of commercial real estate has continued to increase the proportion of catering, and new commercial real estate has been scrambling for brand catering.

"Too busy, the property developers across the country have invited us to enter."

Yesterday, the founder of chafing dish and Yu Yong, founder of Bai Letian chafing dish, also told reporters that "sometimes, one day, four or five calls from investment managers should be received."

"Catering business in the large commercial complex accounted for an average of more than 25%."

Dead Leung Ban's latest research shows that increasing the catering industry has become a commercial real estate project to attract people and improve.

The most important choice.

Against this background, the commercial complex has begun to adjust its format to increase the catering ratio; the commercial real estate that is preparing for listing has begun to "hunt" brand catering and start the "tongue tip war".

In July 1st this year, Yingli group's two shopping centers were renamed "Yingli big fusion city".

Four days later, the Post 80 "Chongqing sister" Xiong Wei Yin opened the fifth straight stores into the "Yingli big city" in Monument for Liberation.

There is a common reason behind the renaming and opening of a business: the relationship between large commercial real estate and catering industry, especially the leisure catering industry, has become increasingly "intimate".

"Let people in the business circle eat a bowl of authentic Chongqing noodles in the fashion and petty bourgeois environment."

This is Xiong Wei Yin's "business classics".

She has introduced "bear YY shop" into the five shopping centers of Guanyin Bridge new world department store, Shapingba Kade square, ran Jiaba SM square, Beibei born Li street, Monument for Liberation Yingli Da Rong City and so on.

"When we enter

There are two other commercial real estate companies that are looking for us.

Xiong Wei Yin told reporters, "the final election Yingli big city, because of its importance to leisure snacks, in the shop choice, decoration and management, and so on have been given convenience."

"In 2007, it opened in Guanyin Bridge, but it was not until last year that it opened its first branch."

During the expansion process, Xiong Wei Yin discovered that commercial real estate is becoming more and more enthusiastic about leisure catering.

Take Yingli big Rongcheng of Monument for Liberation as an example. After renaming this July, the proportion of catering business has increased by about 5%.

"Introduced a large buffet in China, and reserved a special area for casual dining."

The shopping center official told reporters.

Like Xiong Wei Yin, Liu Xiaolong, the boss of "the ugly monkey coffee", feels the same changes.

"Less than a year after the establishment of the brand, it has entered the mall, and it must not be thought of a few years ago."

He sighed that under the impact of the Internet, catering business, especially the differentiated catering business, is becoming more and more popular.

"Many new businesses.

Not only have we invited in, but also offered a substantial discount. "

Liu Xiaolong said.

Increasing the proportion of catering business has become the consensus of major commercial real estate.

At the beginning of 2013, the sun moon center project of the Monument for Liberation business district started the adjustment of the format. The proportion of retail formats and catering and entertainment formats adjusted for clothing was adjusted to 3: 7 from the original 5: 5; after the adjustment of the Shanghai shopping mall in July 2013, the two major formats of catering and entertainment and the newly introduced service function accounted for 60%. In August 2014, the Jiangnan Guanyin Bridge Sunshine Century Shopping Center opened, and the catering comprehensive proportion accounted for more than 20% of the total.

A real estate project official said, "to experience consumer consumption to resist the impact of the electricity supplier, has become the consensus of the commercial real estate industry," tongue tip war "is being launched in the major commercial real estate projects.

China's research report also pointed out that the catering industry is increasingly favored by retail businesses for its ability to attract people.

In Chongqing, some of the fashionable restaurant chain brands located in the secondary business circle have begun to enter, so that the layout of the business circle has been updated, and to a certain extent, the development of retail business has been promoted.

Among them, the brand of chain coffee and dessert is expanding rapidly in Chongqing.

The Chinese side expects that these adjustments will bring new highlights to Chongqing's urban complex retail business.