These Two Words Do Not Know How Many Chinese Shoe Companies Have Been Killed.

There are two words that hurt Chinese shoe companies and hurt a lot. enterprise Home!

What is the first sentence? The wine is not afraid of the alley, but it is wrong. Let's not analyze this sentence today. What is the second sentence called "small profits but quick turnover?" Because in the Chinese people's mind, when his product is not ready to sell, how can I do it? Cheaper! I can sell more when I get cheaper. I buy more, I finally buy it back, I sell 10, earn two yuan each, although the profit is thick, I can't sell it. What do I do? I sell a little cheaper, I earn 5 cents per sale, sell 30, I earn no more than you earn? This is not small profits but quick turnover.

Small profits and quick turnover are the magic weapon of many enterprises, because small profits and quick turnover have allowed many Chinese enterprises to go to the international market. But we think, what will this small profits and quick turnover bring to us? What finally brings us is that our enterprises are becoming more and more competitive. Many people say that Mr. Han is not right. I think Chinese enterprises are very competitive. They are everywhere our products. But are you seeing them? Where are those products sold? What are the prices? Most of them are low-end, and finally there are no added value! Finally, your business is not competitive!

The idea of small profits and quick turnover is deeply rooted in China.

The idea of small profits and quick turnover is deeply rooted in China. What causes people to believe in small profits but quick turnover? This root is rooted in the feudal society of China. As we all know, the feudal society in China began from the time of Qin Shihuang, from 221 B.C. to the 1911 Revolution, and what peasant economy had been for more than 2000 years. According to a statistics, over the past 2000 years, China's labour productivity has only increased 4 times. What does this mean? What do you mean by that? Do you think that in the Qin Dynasty, when people ploughed farmland in 2000, how did it happen in 2000? Until 1980, when we remembered, our village still used that ox plow. I saw that the plough was exactly the same as that plough more than 2000 years ago. Your house steamed bread. My house also steamed bread. My steamed bread is the same as yours. Consumer Who will buy it? Cheap! So small profits but quick turnover! Your home cooked beef, my house also cook beef, your house cooked beef and my family as consumers buy who? Buy cheap! Ah, to the final result is small profits but quick turnover, cheaper points can sell more!

Therefore, small profits and quick turnover are applicable to the era of low quality and very few products with homogeneous products. At that time, small profits and quick sales have their environment, but now what is it? Now that the products are very rich, any product can be replaced by other products, and there are more and more products. In this case, what kind of products can sell more?

In the past, because I also knew what the steamed bread was, I knew what the beef was, I knew what a bowl of rice was, because it was all homogenized, so who bought it cheaper, and what is it now?

The best selling products in the market are not small profits but quick turnover.

We found out what products are actually selling well on the market. He is not a small profit. He is a big profit! Do you believe it? I ask you, which brand is the best home appliance sold in China? Haier, is he the thinnest profit in the industry? Isn't it? He is the thickest! His price is high and you buy it. His brand is ringing! Which one is the best carbonated drink in China? Is he the thinnest profit? No, he is the thickest one!

Later, I studied the best products that are actually on the market. They are not small profits but quick turnover. As a result of small profits and quick turnover, many enterprises have no money to improve technology, no money to improve the quality of products, no money to do more promotion or advertising, resulting in consumers do not understand our things, and lead to good products, he does not know! He preferred to choose a product he recognized, a product in essence, its cost is much lower than you. Your quality is good, I'm sorry, he doesn't buy you. Why? He didn't hear you, he couldn't see your good! So we must remember a question: whether a product can be sold or not depends on what your interests are thick or thin, and depends on what it depends on how consumers recognize him. Consumers think that he is worthy of him. It's worth it. Consumers say he is not worth it. It's not worth it. It's nothing to do with your own interests and benefits.

The product that can achieve multi sales is not whether you are good or thin, but what you can provide. value !

What is "big profits and quick turnover"? That's the product I made from 100 yuan. I bought 200 yuan and sold it very well, that's your value! Then you sold 100 yuan to sell 500 yuan to sell very well, then you are an excellent entrepreneur; then you sell 100 yuan to sell 1000 yuan and sell it very well, then you are an excellent entrepreneur! If you sell 100 yuan to sell 10000 yuan to sell very well, then you are Bill Gates! We must think about a problem. Finally, we can realize that the product of multi sales is not whether you are good or thin, but rather what the consumer thinks it is and what it can bring to him. From this point of view, what is a good master? A good master must believe that a train of thought is good and profitable. Therefore, if you want to improve your competitiveness, you must give up this wrong thinking, say small profits but quick turnover, and consider how to create value to achieve high profits and quick turnover.

China's economic growth has been rapid in the past 30 years. What are the basic roads in the first ten years? Price wars! Some say: what are cheap Chinese people sell, what are the Chinese people buying? Why? Why do we know why? Because what we sell in China is homogenization, and then lower prices and kill each other. What's the last? Why do we buy what is expensive? Because we watch what people sell to earn money.

We also produce, we also buy equipment, buy the same raw materials, do the same market, share a big cake! Every entrepreneur thinks so, which leads to the shortage of raw materials, what to buy, what to sell and what to do. Finally, the result is that our enterprises are becoming less competitive. You buy things more and more expensive, and sell things cheaper and cheaper.

The pursuit of differentiation and creating value is the road of good profits and quick turnover.

　　要解决企业的问题首先换一种思路，从哪里解决呢?真正解决企业的问题一定要追求差异化，也就是当我的商品和你的商品不一样的时候我的利厚利薄你是不知道的，在这种情况之下能获取一个高价值，也就是差异化创造附加值才能让我们更有竞争力!因为你要想用低价格来竞争，你想想，总有人会比你更低!你可以不挣钱有些人可以豁出来赔钱!一个企业做得不挣钱了，卖到成本以下了，赔钱赔不起不干了，那算是有良心的企业家!而现在好多企业他把价格降下来以后他也可以干，为什么啊?不是他有钱赔而是他可以偷工减料，他可以坑蒙拐骗甚至说他可以不要命啊!什么叫不要命啊?我干一段时间挣一把钱然后我换个牌子我不干了，那些不要命的企业它的价格一定比你低，你和他竞争你永远没有出头之日!所以说你如果想靠价格去竞争的话，你放心总有人比你价格低。 How do we solve it? If we want to live well, we must not compete with those shameless and desperate people. We must create our own differences and create our own value, so that we can achieve more profits and more profits.