Outdoor Clothing Brands Such As Pathfinder Are Looking For New Bursts Through The Winter Olympics.

Obviously, Shen Dong Ao's success made the outdoors.

The brand began to stir.

Recently,

And many other clothes

In addition to advancing the related products of ice and snow projects as the main line of future development, we also welcome the arrival of the ice and snow era through various ways such as investment and integration of resources.

Layout outdoor products

With the success of Shen Dong Ao, outdoor ski suit is more popular.

Enterprises specializing in outdoor sports apparel

They design 8 to 9 ski suits every year, and now their design team is stepping up the design of ski suits this winter, with more styles.

At the same time, more companies and institutions have been laying out a platform for sports exhibitions, sales and commerce, so that the ice and snow sports equipment will have more opportunities to appear.

Obviously, no one wants to miss this feast at the Olympic Winter Games.

Sheng Faqiang, chairman of the Pathfinder group, once said publicly: "the growth rate of China's outdoor industry has declined over the past few years, which was 13% last year.

If the Winter Olympic bid is successful, it is likely to return to the 20% growth rate in a few years.

Now the hosting power of the Winter Olympics has been settled, and the Pathfinder has begun to plan snow and snow related products as one of the important products lines of the company.

It is understood that the brand of the Pathfinder currently has ski clothing, ski pants, ski glasses and other related products.

"Second speed" to seize business opportunities

YOUNGOR's response in this area can be described in terms of "second speed".

It is reported that International Olympic Committee chairman Bach announced that Beijing won the right to host the 2022 Winter Olympic Games. In a few minutes, YOUNGOR launched the 2015 YOUNGOR Winter Olympic special edition shirt at the official micro speed.

This shirt is made in Oxford.

Shirts are decorated with skiers and snowflakes, and Winter Olympics.

And announced the simultaneous sale of online and offline, the global limit of 2015.

Industry experts say that the success of the Winter Olympic Games will be a new outbreak point for the outdoor garment industry.

After that, there will surely be more brands to take advantage of marketing, improve brand awareness, and excavate the rising market of ice and snow products.