How Can Operators Survive The Downturn In The Apparel Industry?

"Last year, the clothing industry in China has a high inventory rate.

It's even as high as 40%.

One industry insider told Xiaobian, "this is the highest inventory in ten years, and in the next 1-3 years, China's clothing industry will face a round of elimination of inventory."

Yes, after the Spring Festival to now, it has been the off-season of the clothing industry. Faced with the dual pressure of huge inventory and sales performance, the operators are also at a loss. When is it going to be the size?

Because of the business relationship of the website, the world clothing shoe and hat net often needs to develop some garment enterprise customers.

Some time ago, when I was in business with an old customer, I heard him crying out in the exchange. Now the company has been driven mad by the backlog of clothes, and even thought of losing money to deal with such a conventional trick.

The head of a clothing brand Wenzhou shop told the Xiaobian: "these promotional activities are designed to sell off the stock as soon as possible and return the funds."

"Last year we had a few shopping malls counters, but the goods that were fixed the year before were not likely to be returned. They could only be sold on the scalp, so long as they were not losing money, they could take the quantity.

I always thought that losing money and selling were all.

"I didn't expect such a situation to happen!" listening to the customer's bitter water, Xiaobian also fell into deep meditation. In fact, this phenomenon was in the clothing industry in 2015. According to the senior personages in the industry, the two famous men's wear brands that had been running for nearly 20 years at the end of last year suddenly disappeared, and they also pulled away from the shopping malls overnight.

"In fact, the downturn in the clothing industry, not only the terminal problems, its upstream industrial chain, such as raw materials, cloth purchase, order and other links also have disjointed situation, will also lead to the emergence of the phenomenon of pressure.

She cited an example, "for example, the factory received orders for garment production a year ago, and the result was that the brand side had been in the past.

Ineffective, we can not get money to pick up new products. Such vicious cycle will lead to a chain reaction, resulting in an imbalance in the whole industry chain. This is what we see in the mall that some brands are always selling off season discounts. "

The downturn in the garment industry has led many business operators to fail, and some enterprises still want to fight at the last moment. They choose the hot pformation and upgrading this year, and choose a way which is completely different from the traditional mode.

But for the garment industry pformation and upgrading of this road, it is not easy to implement, on the one hand,

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The relatively conservative management mode of garment industry makes it difficult for fission to happen in a short time; on the other hand, the rise of the clothing business brand makes the clothing industry see the hope, but it also seems to stop in the category of the electricity supplier, and has lost the power of further innovation to make the industry bigger and stronger, and realize the interconnection and upgrading of the industry.

Faced with such a difficult situation, Wenzhou's customers decide to fight hard. Since they have no way to change the status quo, why not choose a more professional platform to help you turn around the status quo? So he chose to believe in the platform of our professional clothing and shoe net. As such, we also failed to live up to the trust of the old customers for so many years. The professional team allowed the enterprises to pform from the traditional mode to the real O2O mode, and the cooperation of the world clothing shoes and hats shopping street platform and enterprises, so that the Internet can really enter the enterprise, reduce the high inventory, avoid as much loss as possible, avoid as much loss as possible, and make the profits of the enterprises turn into profit. All this is not false information, but it happened in May 2015.

This is something that the operators of the clothing industry, especially those facing the same situation, can not imagine with their own power alone.

The status quo! Since the final effort is always needed, why not choose a more professional team to help you tide over the difficulties?

If we choose the world clothing and shoes and hat net, we may get a little bit of reward, and what you get is the bright future of the enterprise. The world clothing shoe and hat net is more professional than the professional company, and more professional than the dedicated company.

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