Zhang Qinghui: Pformation And Innovation Are The Norm Of China'S Fashion Industry.

In recent years, designers in China's fashion week have not shown the right to predict and dominate the market in leading the trend and positioning the market.

Admits, this problem does exist.

At present, the right to speak in international fashion is still in the hands of Europeans and Americans. To change this situation, we can not rely solely on one institution to complete in a very short time. The right to fashion discourse in Europe and the United States is due to the accumulation of western economic, social and cultural development over the past century.

For China's fashion industry, it is still in a process of continuous learning and continuous development. Through the development process of reform and opening up for more than 30 years, the gap between the fashion industry and the western developed countries is narrowing. Especially in twenty-first Century, China's comprehensive national strength has been enhanced, and the awareness of cultural self-confidence and cultural consciousness has been constantly improved. Under such a big social background, Chinese people began to have strong interest and pride in the products of national originality and Chinese fashion elements, and with the improvement of China's comprehensive national strength, it also affected the consumers abroad.

Zhang Qinghui believes that mastering the right to fashion discourse needs a long-term development process. The core is to rely on cultural self-improvement and cultural soft power. Only by strengthening cultural soft power can we achieve the weight of China's fashion industry in the global fashion industry.

"I often see people talking about Paris and Milan. Their fashion is actually a manifestation of the will of the state. Through fashion week, the influence of the country's culture on other countries is formed, forming the so-called fashion influence."

Zhang Qinghui said that the fashion industry in Europe and the United States is a very mature system. It is far from enough for China to create fashion influence in the world only by the China Fashion Designers Association and China fashion week. It needs the support from all sectors of society to pay attention to and support it.

At present,

Has become the world's second largest economy, and has become the most dynamic and competitive market in the world in fashion consumption. Zhang Qinghui believes that China's fashion industry will play a better role in such a big background.

When it comes to China's fashion industry, this is often heard.

As an important window to show China's fashion industry, as an important stage leading the development of China's fashion industry, compared with Paris, it is far behind the other players in the field, media and buyers.

"This is a fact, which reflects the immaturity of China's fashion industry system.

This immaturity has also caused our current international influence not enough, but there is no difference in the interaction between the media, designers and buyers in terms of the fashion week itself. What is the gap? It is the maturity of the whole time industry based on fashion week.

Zhang Qinghui said.

In the past, China's clothing industry was guided by exports, and the whole industry was organized on the basis of exports. As the central government changed its position in clothing and textile industry, it began to export to domestic demand, and to turn to domestic demand.

"In the current stage of industrial development, we are different from the west, and the west is already a very mature industrial system, so China's fashion industry is still in the process of developing from maturity to maturity. We are in the pition period of industry. If we compare the fashion week and fashion week in isolation, it is not objective."

Zhang Qinghui said.