Graeme: Something You Must Not Know.

Graeme is an international design master who is renowned for her international reputation and has been working in luxury clothing brands such as Bally, Aquascutum and Polo Ralph Lauren. She likes to study the production process and constantly challenge the design limit, and dare to create and reshape the definition of fashion again and again. With the classic taste design, she has been widely favored by fashion circles. Luxury Society has also been included in the "12 top international men's luxury brand designers you must know".

At the age of Graeme21, he was a civil servant during the day and a DJ in the evening. Later, Graeme's girlfriend asked him why you didn't do a more fashionable job. So he went to study and design and studied tailors in a custom made workshop. 5 years later, his design won the Royal College award and went to New York to continue studying with the bonus.

Then began to customize clothes for many British stars, such as Robert, the actor of Twilight, attending the British Academy of film awards to prepare clothes, and becoming friends with Pharrell Williams.

In early 2014, Graeme Officially became the creative director of the seven wolves. He appreciates Seven wolves The brand culture, the wolf's strength, bravery, ambition, and very strong family concept, inspired him to make a combination of his international fashion DNA and seven wolves brand DNA clothing. "Let China Male More fashionable and charming is his pursuit.

"Creating a fashionable Chinese trend and never abandoning the traditional trend", Graeme leads the seven wolves on the international level development path as a creative director. The 2015 spring and summer new series of seven wolves, led by him, has been in the national stores and seven wolf official stores.

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I see this in stock, first of all, the brand is very different from the business model.

UNIQLO has almost no franchisees. We are not not franchisees, but few. UNIQLO has a franchisee in Japan, and this franchisee is our own staff. Our employees, for example, in the field of store manager for more than ten years, he has accumulated some experience and wealth, then we will let him become a franchisee, and give him a shop or even a few stores in UNIQLO, so that he can truly become a boss of an enterprise, owning his own business and his own store, and joining in Japan.

Outside Japan, we usually own stores. In addition to individual areas, such as Singapore, Malaysia and South Korea, GIV is the way to choose a partner, like in Korea, UNIQLO and Lotte collaborate. In addition to these areas, UNIQLO is 100% self-employed.

What are the advantages of self employment? Although the initial investment is relatively large and requires a lot of talent reserves, the process is also very difficult, but self control can control everything. So the fast selling group and the UNIQLO brand not only have good business models, have strong desire for growth, excellent management and management, but also can unite everyone into a very strong distribution system. In this system, we can quickly find problems and solve problems.

As for UNIQLO's own inventory, we actually felt wrong in 2012, feeling weak from the sales data, starting from March 2012. It is reasonable to say that March is a good time to list large quantities of products in spring and summer. But we felt that the situation was wrong, and we began to promote sales and strengthen sales promotion.

Others may start to wonder, but in the process of promotion, we are the fastest. Finally, the inventory problem has plagued many enterprises, but UNIQLO has not been "entangled". This is closely related to the support that we can get from the sales data of the whole store and every product.

Another important point is the management system. We take every shop, every commodity and every data very seriously. Our management cycle takes weeks as a unit. Every week, we make a summative analysis of the specific sales situation, every shop, every SKU (inventory unit) of the previous week, and finally how we should adjust this week and what plans should be made to deal with it.