UNIQLO: Weekly Management Cycle, Self Managed Inventory Control.

Inventory is what I see. First of all, brands differ greatly from their business models.

UNIQLO has almost no franchisees. We are not not franchisees, but few. UNIQLO has a franchisee in Japan, and this franchisee is our own staff. Our employees, for example, in the field of store manager for more than ten years, he has accumulated some experience and wealth, then we will let him become a franchisee, and give him a shop or even a few stores in UNIQLO, so that he can truly become a boss of an enterprise, owning his own business and his own store, and joining in Japan.

Outside Japan, we usually own stores. In addition to individual areas, such as Singapore, Malaysia and South Korea, GIV is the way to choose a partner, like in Korea, UNIQLO and Lotte collaborate. In addition to these areas, UNIQLO is 100% self-employed.

What are the advantages of self employment? Although the initial investment is relatively large and requires a lot of talent reserves, the process is also very difficult, but self control can control everything. So the fast selling group and the UNIQLO brand not only have good business models, have strong desire for growth, excellent management and management, but also can unite everyone into a very strong distribution system. In this system, we can quickly find problems and solve problems.

As for Uniqlo In fact, we didn't feel right in 2012. We felt weak from the sales data and started in March 2012. It is reasonable to say that March is a good time to list large quantities of products in spring and summer. But we felt that the situation was wrong, and we began to promote sales and strengthen sales promotion.

Others may start to wonder, but Promotion In the process, we are the fastest. Finally, the inventory problem has plagued many enterprises, but UNIQLO has not been "entangled". This is closely related to the support that we can get from the sales data of the whole store and every product.

Another important point is the management system. We take every shop, every commodity and every data very seriously. The cycle of our management is weekly, and every week will be specific. Sale Situation, every section, every shop, every SKU (stock unit) carries on the summing up analysis, finally makes this week how should adjust, what plans should be made to deal with, carry out.

　　 Boss's secret book

Providing global products:

Internationalization and internationalization have brought new perspectives to Chinese consumers, and also bring new needs to users of UNIQLO. They need to enjoy foreign things in China, too. UNIQLO provides globalized things to consumers to feel new and get recognition.

The third generation of private brand retailers:

UNIQLO basically does not do foreign affiliate business. Most shops are self operated. Therefore, it is necessary to recruit and train a large number of retail talents who are familiar with clothing performance, fabric, comfort, style, beauty and other information and are good at communicating.

Grow together with supply chain:

A team of "craftsmen team", who has been engaged in product development and financial management, has not only given orders to cooperative enterprises, but also provided opportunities for them to grow and help cooperative enterprises improve their existing management and management capabilities, so that they can have better space in the future and develop better and larger.