Exhibitors: Saving But Not Losing Results

Exhibitors' participation costs, booth and exhibition equipment leasing and exhibition booth arrangement are all very expensive for exhibitors. Therefore, exhibitors often hope that they can achieve the purpose of exhibiting and control the cost of exhibitors, that is to say, they will become economical exhibitors. Economical exhibition is a very important course for exhibitors. Exhibitors expect and hope that both the results and the cost saving behaviors can be achieved. This article only provides some advice and reference for exhibitors with their own personal experience.

I once attended a pharmaceutical Expo, and saw that all kinds of publicity materials were flying everywhere. Exhibitors Discarded; the exhibitors are free to deal with the information left after the exhibition; the free distribution of gifts and promotional materials will not help the enterprise's publicity and promotion. In addition, after the exhibition, all the booths will leave a large number of exhibition garbage and discarded exhibits, publicity pictorial and so on. This is a great waste.

The cost of exhibitors is a relatively low cost for every enterprise, especially for many small and medium enterprises. Therefore, enterprises should learn to use some skills to practise frugal exhibition. Exhibitors should also work hard to provide such conditions for exhibitors, so as to enhance the attractiveness of the exhibition, gain a better reputation and achieve long-term development goals.

The following 4 conservation oriented tips are introduced to provide reference and reference for the enterprise.

　　 First, there is no need to send too many exhibitors to employ temporary staff in local schools. It can be counted as an economic account. The cost of exhibitors' participation is generally around 2000, which does not include other meals. Traffic expense And so on, and the cost of attracting a student is far lower than the cost. In fact, there is no need for so many professional exhibitors in the booth. Enterprises can arrange temporary staff to distribute promotional materials and brochures in front of the booth. If there are interested customers, they can communicate and communicate with the relevant exhibitors.

In addition, in some professional exhibitions, there is no need to hire too many etiquette ladies to walk around the exhibition, or hire too many salesmen dressed in neat clothes to drum up on the sidelines. Because spectators of professional shows are looking for cooperative exhibitors, perhaps the brand and products of the company are more attractive to them. So, as long as you tell them where the booth is, you can talk to you. Communication Where is the professional exhibitors who provide information?

The author's experience tells the exhibitors that the temporary staff employed must stand in front of the booth to attract visitors. There are two reasons: first, standing in front of the booth can attract the attention of the exhibitors. Two, when encountering visitors who are interested in publicity materials or products, temporary personnel can quickly lead them to the booth to communicate with and negotiate with professional exhibitors. This method is very convenient and effective.

　　 Second, enterprises need to send some high-level leaders to join the exhibition team.

The top leaders can participate in the exhibition to negotiate with the relevant audience on the spot and achieve some purchase intentions and agreements, which not only improves the work efficiency, but also saves the cost of later negotiation and meeting.

　　 Third, distribution of publicity materials and brochures, gifts should be noted that targeted.

When sending materials and gifts, visitors with interest and interest should be chosen. In fact, many visitors do not really browse the information on leaflets after receiving leaflets. At some exhibition sites, there are more people giving out leaflets than visitors. So many leaflets are hard enough to be given to visitors. Many unique gifts were grabbed by everyone. Everyone paid attention only to the appearance and characteristics of the gifts, but ignored the company and brand advertised by the gift.

In addition, for many small companies, customers who often meet at exhibitions are enough to order for half a year or a year. Therefore, it is not advisable to distribute leaflets in large quantities and aimlessly.

　　 Fourth, when setting up the booth, try to be simple and fashionable, and use some low cost and reusable display tools.

The rental of ornamental plants and bonsai is very expensive. Therefore, as far as possible, the best choice is to use lighting and publicity pictorial as an alternative. One is because the background, posters and many other things can be provided for themselves, which can save a large part of the cost.

At the same time, these articles can also be recycled, avoiding costly waste disposal and waste of articles. Generally speaking, only one table is not enough for an exhibition booth. At this time, the enterprise can equip itself with some plastic removable movable tables, such tables can also be recycled in various exhibitions, and it can save part of the cost of exhibition rental.