Part Of The Clothing Brand Pricing Doubled Sales Risk

The temperature gradually dropped, and the clothing in autumn and winter in the shopping mall was coming up.

However, the recent purchase of autumn and winter new products found that some of the domestic clothing brand prices rose significantly.

Reporters saw in a shopping mall yesterday, a high-end women's clothing brand similar style coat, last year's new product priced at 2000 yuan / piece, this year raised to 5000 yuan / piece, close to the international line brand price.

Analysis of the industry, although the beginning of the fall in cotton prices, but enterprises still need to digest before 3 years of cotton accumulated 50% of the increase.

In addition, domestic enterprises also consciously raise brand positioning through pricing.

Market part of autumn and winter clothing pricing doubled

Yesterday in qingzawa bridge several shopping malls see, also is long sleeved shirt, before pricing in three figures, and now generally more than 1000 yuan.

And the brand of high-end women's wear is more obvious this year. The same material coat has been priced at 2000 yuan / piece last autumn and winter, and this year is 5000 yuan / piece.

Sales staff said that such a high price is relatively rare, although the style is pretty, but many of the old repeat customers tried the clothes and looked at the price again.

Ms. Lu of the public said that the price of domestic brand clothing is getting closer to the international top brand, and some of them are also expensive.

Exploration of raw materials and labor costs

Ms. Wang, director of sales of a brand of women's clothing in the city, introduces the brand clothing.

Factors affect the price of 5%~10% every year.

In recent years, soaring labor costs and inventory pressure have become the biggest problem for garment enterprises.

In addition, the rising cotton prices since 2010 have also made the textile and garment enterprises feel the pressure.

As of last year, cotton has increased by 50%. Although the price of cotton is down this year, enterprises still need to gradually digest the rising cost pmission factors.

It is worth noting that the shopping mall has increased discount sales frequency through the original festivals such as "shop anniversary", "anniversary celebration" and "women's Day".

The clothing industry personage introduced, from the past quarter sales promotion, to now the month promotion, the small discount does not buy, can only give the big discount, each time discounts also must recruit the promoter, these intangible costs finally must be the consumer pays.

Analysis: domestic clothing prices and sales risk

Although clothing doubled, Ms. Wang said.

The phenomenon is not widespread, but it also reflects the fact that domestic clothing is adjusting product positioning and linking up with international standards.

At present, many domestic clothing brands have opened their stores to Europe, aiming to separate the market from European and American brands.

"Despite the impact of online shopping on physical clothing stores over the past two years, most of the shocks are low-end fast selling products.

The main designer's brand or high-end brand is limited by the Internet. "

Ms. Wang said that the unit price of fast selling products generally does not exceed 500 yuan, while the price of high-end brands is usually over 1000 yuan. For thousands of dollars, consumers rarely buy online directly, choose more physical stores and try to buy them later. Besides, middle and high-end consumers are not the main group of online shopping. The sales of high-end clothing in physical stores not only drop, but steadily increase year by year.

However, researchers believe that the autumn and winter clothing brands in China once again rise in price.

Risk.

In fact, a major advantage of the domestic clothing brand is the high cost performance. If the price is not escalate, consumers will be hard pressed to pay the bill.

Besides, domestic clothing brands also face the impact of fast fashion brands.

Before the domestic economy has recovered significantly, the price of domestic clothing brands is not optimistic.