Pathfinder Set Up An Outdoor Platform Based On Domestic Electricity Supplier

After rapid development in recent years, China's outdoor equipment market will enter the specialization stage in the future. At this stage, the market will be segmented according to the different interests of the outdoor crowd. Businesses will provide products and equipment suitable for their needs and spanform to the outdoor service industry. At the same time, combining online and offline, embracing the electricity supplier is the way of future development. Pathfinder Sheng Faqiang, chairman of the board of directors, recently made a statement on the Discovery Expedition new conference.

The joint venture of the Discovery Expedition brand can be regarded as an important strategy for the Pathfinder to take an important step towards internationalization. Sheng Qiang said, "the Discovery Expedition brand is actually our authorization in China, mainly aiming at the Chinese market and doing well in the Chinese market. Pathfinder will mainly build an outdoor activity service platform in the future. Online retailers To provide consumers with the most complete outdoor brand equipment rather than a single brand, such a layout is the layout of the whole outdoor sports market.

Mr. Sheng Faqiang believes that with the general improvement of the quality of life of the Chinese people, consumers are paying more and more attention to the fashion characteristics of outdoor products, the brand connotation of their products and the international attributes of their brands. The brand positioning of Discovery Expedition just satisfies the consumers' pursuit. In this cooperation, we will play the resources and advantages in the retail channel, seize the market opportunities, and promote the rapid development of Discovery Expedition brand in the Chinese market.

According to reports, in early 2013, extraordinary exploration began to introduce Discovery Expedition brand Since the second half of 2013, brands have opened stores in the first tier cities of Beijing and Shanghai. In 2014, the brand has grown to 29 stores nationwide, covering 22 major cities. At the same time, Discovery Expedition is also actively developing e-commerce channels, its official Tmall flagship store includes the main product line of the brand. In 2014, Discovery Expedition brand intends to set up 60 stores. The offline flagship store, Jin Yuan store, opened in early September and has sold over 10000 units per day. The flagship store has launched a full range of self driving, camping and adventure equipment to provide high-end services for outdoor enthusiasts.