Where Should The Brand Go In The Face Of The New Media Environment?

Today's society has entered an era of information explosion. Unlike traditional media environment, the Internet has become the main way of media dissemination.

In the new media environment, how should a brand think? In fact, no matter what the environment of the new media is, it always exists in business reality; no matter how the brand is interpreted, it will ultimately affect our life.

In the face of the new media environment, where should the brand go? The famous brand strategy expert, Mr. Cao Hongfu, made the following suggestions:

The development of media will never end, the future environment will be more complex and diversified, but we should find common principles from a variety of space.

The principles of the media will never change, because the media change from person to person.

In the latitude of human nature, hobbies, occupations, gender, levels, culture, beliefs and other factors will become a group in the form of clustering and circles.

2. Recognize your brand.

The essence of group effect is participation, what kind of brand we want to build and what kind of people to participate. This is the so-called brand positioning.

Recognizing your brand is not just a brand positioning, but more importantly, what is we have? What are we going to have now? What will it be? What are the needs of the target group? What are we concerned about? What do we like? What will happen in the future? Instead of just being consistent.

From the point of view of life, the pursuit of quality, taste and positive pursuit is the necessity of the society.

3.

The media is the best way to speed up communication, and the essence of business is communicating with people. Learning to communicate is not only the common sense of life, but also the essence of business.

In the new media environment, every source of information contains the desire to communicate, and the core of communication is to let the other side speak.

So the first requirement of the media in the new environment is interaction, and behind the interaction is a good inner reaction, which comes from experience.

In the new environment, we praise a message, in addition to the content itself, more is to evaluate the publisher himself.

Therefore, in the new media environment, we have to think about a deeper problem, that is, brand communication has shifted from plane to three-dimensional, that is to say, the factors that evaluate a brand, besides the product itself, will involve text content, publisher's personal factors and so on.

Now, brand pformation is moving towards personalization. The future business is not the product itself, but the brand management, management and user reputation.

In short,

The era of brand building has just begun. World commerce has entered the era of branding. The traditional brand theory will definitely be eliminated in the near future. In the new media environment, the brand wants to get more long-term development and progress, and brand thinking is necessary.

This is the thinking that all brands should establish. Otherwise, the brand must be eliminated.