Who Will Be The Next Michael Kors, Such As Marc Jacobs, DVF?

Last year's same store sales increased by 26.2% compared with the same period last year, and net sales increased by 51% compared to the same period last year, up to 3 billion 170 million US dollars, and net profit increased by 66% compared to the same period last year, reaching 6.6 billion US dollars.

So who can copy the next Michael Kors?

Recently, it has become a hot topic in the global fashion industry.

In the field of "light extravagance", the US batch.

For example, Tory Burch, Marc Jacobs, Diane von Furstenberg, Kate Spade and so on are all eager to win their success. Whether they can successfully combine the brand personality and profitability and step into the fast lane of growth, so that the value of the company has been greatly improved remains to be investigated.

WWD's latest report has made a clear comb on this topic:

The achievement of Michael Kors myth is not accidental: the designer's personality charisma, the wide influence of design style, and all kinds of think-tank, including Lawrence Stroll, Cao Qifeng, and CEO John Idol.

More than 10 years ago, Michael Kors was on the verge of bankruptcy. The White Knight Lawrence Stroll and Cao Qifeng appeared in time, planning the route for the long-term development of the brand, and bringing together the following winning elements:

Experienced and active talents: Lawrence Stroll and Cao Qifeng played an important role in the success of the Tommy Hilfiger brand in the 90s of last century. Idol is a smart executive. She worked in Ralph Lauren, Donna Karan and so on.

Increase the mainstream serious exposure: Kors has established a reputation in the fashion industry for many years, and is rooted in the American fashion tradition. But the real opportunity to become famous and accepted by the public is the reality show "Project Runway".

Do high-end, unique fashion brands, but also to do in line with popular taste style.

Only by "democracy" can the brand be sold.

By increasing investment to support growth: the success of accurate timing IPO provides sufficient financial support for the company's extensive growth.