Wenzhou Shoe Companies Expand Their Stores

In the complex economic environment of 2012, AOKANG, Kangnai, red dragonfly and other 30.

There are at least 7658 new franchised stores, with a total of 45140 stores. Among them, there are nearly 6000 high-end boutiques in Wangfujing, Beijing and Dalian.

Not only that, many entrepreneurs say they have more confidence this year and have already set up shop plans.

Wang Zhentao, chairman of Zhejiang AOKANG footwear Limited by Share Ltd, told reporters that in the next 5 years

To achieve "four doubles", that is to say, "sales, profits, sales terminal stores, and the market value of listed companies" all doubled.

To achieve this goal, it is undoubtedly a shortcut to increase stores and optimize sales network.

According to sources, AOKANG international, which listed on the Shanghai Stock Exchange last year, added about 1000 stores last year, and now has 5500 stores.

It is understood that this year AOKANG will focus on the opening of large stores, plans to add about 800 stores.

Zhejiang nature Shoes Co., Ltd. also added about 1000 stores last year.

The company has about 2800 brands of "Zhuo Shi Ni" brand shoes, of which nearly 1000 are in department stores and Wanda Plaza, WAL-MART, Carrefour, big RFA, shopping mall and large business super market, such as Shanghai one hundred, Guangzhou 100, Tianjin and so on.

Wu Xianyi, chairman of the company, said that the sales volume of the company increased by 30%-40% over the same period last year.

Wu Xianyi said that more than 700 stores will be added this year.

Last year, Kangnai group, which has 318 stores, added enough confidence to expand the market this year.

Group president Zheng Laiyi told reporters that this year will launch new brands and other initiatives to increase market development efforts, "at least to open 500 stores."

Wenzhou Jin Hong Shoes Co., Ltd., which is moving from wholesale agent to chain monopoly, has only more than 20 stores, and ten of them are newly opened last year.

Shao Jiansheng, chairman of the company, said yesterday that the new plan was launched this year.

"Royal little sister", with the company's existing shoes brand "Jin Hongli" to expand the monopoly market, striving for two brands, this year opened 50 new stores.

Wenzhou Charlie Shoes Co., Ltd., which has made great efforts in the field of export trade, set up the domestic sales department 3 years ago, and began to layout the domestic monopoly market.

Xie Qichen, deputy general manager of the company, said confidently that there were more than 30 new stores opened last year. At present, Charlie shoes have more than 190 stores in China, and this year's goal is to add 100 new stores.

The negative factors such as wage explosion, overcapacity and high inventory pressure have seriously damaged the foundation of manufacturing industry, and investment in the manufacturing sector, such as shoemaking, has become marginal or even unprofitable.

Xie Rongfang, vice chairman of the China Leather Association and executive chairman of Wenzhou shoe leather industry association, believes that Wenzhou footwear brand can enhance brand image and improve added value by actively opening up exclusive stores, which is conducive to enhancing the market competitiveness of Wenzhou's well-known footwear products, improving the popularity of Wenzhou footwear brands, and promoting the popularity and reputation of Wenzhou's regional brand.