Sales Skills, Five Golden Rules, Let You Easily Improve Sales Performance!

"Customer presence", the salesperson quietly walked away, or quietly left behind, which contains the business skills of the salesperson.

As an ordinary consumer, most women have a common hobby -- shopping.

But in the process of wandering, we often encounter embarrassing scenes: we are enjoying ourselves with great enjoyment.

Or just before the counter has not seen the goods, the salesperson immediately comes up and asks "buy something" or "busy" to deliver the goods to you.

In such a case, it is impolite for a customer not to answer or not to respond. The embarrassed customer left a "casual look" and then hurriedly left.

The shopping malls in 90s attached great importance to creating a beautiful shopping environment and providing colorful, marketable goods, but they often ignored them.

Quality and counter reception skills and methods.

The salesperson who has direct dealings with customers has always been regarded as the front door of the shop. Its image is also a reflection of the overall image of the shopping mall.

Therefore, the quality of the salesperson and the reception skills are very important to the store.

Counter reception skills: "men and women are different"

As men and women differ in their physiological and psychological development as well as their responsibilities and obligations in their families, there are great differences in the psychology of purchase and consumption.

Male consumers are buying

In the past, there was a clear goal in general, so in the process of buying, motivation was formed rapidly, and it had strong confidence in its choice.

When several buying motives conflict, they can also handle decisively and make decisions quickly.

In particular, many male consumers do not want to "haggle over each other" and do not like to spend a lot of time to choose and compare. Even if the merchandise is slightly defective, they will not pursue it as long as it does not matter.

Male consumers are not as strong as women in the central environment of buying activities. They generally emphasize the utility and physical properties of commodities, with relatively weak emotional appeal, few impulse buying, and few returns.

In view of these characteristics of male consumers, salesmen should actively and enthusiastically receive, actively recommend commodities, introduce in detail the performance, characteristics, use methods and effects of commodities, so as to prompt the completion of pactions and meet the psychological requirements of male consumers.

During the purchase process, female consumers are easily influenced by emotional factors and environmental atmosphere. An ad or a group of people rushing to buy scenes may trigger impulse buying among female consumers, especially young female consumers. Therefore, it is more common for female consumers to regret and return products after purchase.

At the same time, female consumers emphasize the appearance and beauty of goods, and pay attention to the practicality and specific interests of commodities.

When buying goods, it means that the products are perfect, with the sense of the times, in line with the social trend, and the value and interests of the goods from the practicality of the commodities.

This is the reason why female consumers go to the east store to enter the West store, pick up and pick up and pick up, and fail to buy the determination.

Therefore, when the receptionist receives female customers, he needs more enthusiasm and patience, and provides more thoughtful and meticulous service. Do not rush to deal, give them enough time to choose and compare and satisfy their realistic psychology.

Counter reception skills two: "look at the colors."

The particularity of the salesperson's profession requires them to have keen observation ability, to be good at judging the psychology of various consumers from the appearance, manners and manners of the consumers, to correctly judge the consumers' interests and interests, and to have targeted reception.

1. judging from age, gender, dress and occupation characteristics.

Different consumers have different needs for commodities.

Generally speaking, the elderly are fastidious and practical, middle-aged people are beautiful and generous, young people are fastidious in fashion and beautiful, workers like commodities that are economical and practical, farmers like strong and durable goods, intellectuals like elegant and generous goods, and people in literary and art circles like unique products.

When the consumer is near the counter, the salesperson can speculate on his career and hobbies from his age, sex and clothing, and recommend the merchandise accordingly.

2. judge from sight, speech and behavior.

Eyes are the windows of the soul, language is the reflection of the mind, and behavior is the response of thinking.

From the consumer's behavior and expression, we can further understand the needs and Purchase Motives of consumers, and we can also see the temperament and character of consumers.

A quick, sharp spoken consumer is usually cheerful and straightforward. For such consumers, salespersons should quickly recommend commodities for them and make quick pactions.

When choosing goods, slow movements are more likely to be found than consumers who are hesitant.

For such consumers, salespersons should be patient and thoughtful, help them select and explain them appropriately, so that they can make purchase decisions.