Quanzhou Footwear Market Increased Overseas Market Share

A few days ago, Anta, PEAK, 31st degree, XTEP and other Quanzhou shoes and clothing brands announced the announcement of performance in the first half of 2014. According to the data, many enterprises have accelerated the expansion of overseas markets, and the proportion of sales in overseas markets has increased.

Speed up internationalization

It is understood that as of June 30, 2014, PEAK has signed an endorsement agreement with 10 NBA players, sponsored three NBA teams, and signed sponsorship agreements with eight national basketball associations such as Australia, Serbia and Germany.

331 degrees also increased the expansion of overseas markets this year. In the performance announcement, 360 degree said that in the overseas market, the company will increase its own way of developing overseas market in the future, replacing the existing distributor's operation mode.

At present, overseas sales account for 11% of the total turnover.

The company expects that Brazil office's contribution to turnover will be improved in the second half of this year.

At the same time, the company plans to set up offices in the United States in the second half.

Anta also mentioned the internationalization strategy in the semi annual report. Ding Shizhong revealed that Anta's strategy is to go out rather than go out. He used Lenovo and Geely as Anta's benchmarking enterprises, and acknowledged Anta has been looking for suitable acquisition targets.

Targeting overseas emerging markets

In fact, Quanzhou sports shoes and clothing brand has seen a wave of overseas expansion since last year.

In June 2013, Anta opened its first flagship store in the Middle East in Dubai, the United Arab Emirates. Overseas retailers have set up Anta stores and counters in Southeast Asia, Eastern Europe and the Middle East market.

Last year, XTEP's overseas retail outlets reached 200, doubling its number in the previous year.

This year, 31st degree officially entered Brazil, plans to set up 10 representative offices in Brazil, and set up storage centers in South Rio Grande Dezhou new Hamburg, southern Brazil. The first batch will launch 150 kinds of sports apparel products to the Brazil market.

Sergio Bakalo, general manager of Brazil company, said: "Brazilians like sports, the sporting goods market is vast, and Rio De Janeiro will host the Olympic Games in 2016, so Brazil will make a strategic choice."

He also revealed that the 31st degree would like to invest in factories in Brazil, and Brazil as a bridgehead to radiate the whole of Latin America.

Earlier, Anta opened its flagship store in Dubai, which undoubtedly added a great deal of color to Anta's global journey.

Anta Dubai brand manager Kim Pei told the media that although Anta entered the Middle East market for a long time, it has achieved good sales results in Saudi Arabia, Kuwait, Qatar and other Gulf countries.

The sporting goods industry in this part of the market is entering a stage of rapid development.

Zhang Wenlong said: "these emerging overseas markets are just like the domestic sporting goods market seven or eight years ago. The local market is still at a stage of development for cost-effective brands, and domestic sports brands can completely pry open the local market through production price advantages and marketing incentives."

In fact, in the process of internationalization, all sports brands have their own different ideas.

In the 2013 annual earnings report, two initiatives were considered worthy of note.

The first is to set up a joint venture with the leading brand OneWay of Finland, and formally enter the sports market in Nordic Europe. Second, the group set up an overseas business department with experienced and experienced experts. The team is responsible for bringing the brand to the market.

Stage and opened business in Brazil and other Latin American countries for the first time.

31st degree has made it clear that in 2014, as an important turning point to speed up the development of overseas markets, it even took into account the particularity of the overseas market's cognition and demand for products.

PEAK's overseas expansion strategy is "localization of local resources", through sponsoring local events to match brand publicity, and then find the right distributors to sell products.

Liu Xiang, director of public relations at PEAK, said: "at present, PEAK has more than 200 stores overseas.

There is a layout in the Middle East and the Asia Pacific region. "

In addition, PEAK has become an attempt to expand the international market with e-commerce.

"We use electricity providers to expand the international market, take the state as a unit, encourage and lower the threshold so that they can do it first and finish their confidence before they start a shop, and then interact with the Internet and enter the 100 overseas markets in 3 years."

Xu Jingnan, chairman of PEAK, is very confident about this.