Jordan Sports Falls Into "Trademark Infringement" Disputes

< p > with the exposure of the 27 companies listed on the second batch of IPO, Jordan sports Limited by Share Ltd (hereinafter referred to as "Jordan sports") is on the list.

This also shows that following the successful opening of the A share market in Fujian sporting goods business in January this year, Jordan sports once again hit IPO, or will become the second a A "href=" //www.sjfzxm.com/ //www.sjfzxm.com/ > clothing brand /a.

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< p > tracing back to history, Jordan first accused Jordan of sports infringement in 2012, which led to the abortion of Jordan sports in 2012.

In 2013, the role of the exchange, Jordan sports sue Jordan malicious lawsuit.

Both sides hold their own words.

A lawyer who did not want to be named said that Jordan's sports failed to catch up with IPO's first train and had something to do with the fact that the lawsuit between Jordan and Jordan took place after Jordan's sports meeting.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > Jordan Sports > /a > registered trademark, Geoffrey (fry store) Jordan, Markus Jordan, JIEFULIQIAODAN, MAKUSIQIAODAN and so on.

These trademarks are the same as those of Michael's (Michael store) Jordan's two sons, their English names and Chinese pliteration names.

In this regard, Jordan sports statement said that it has exclusive rights to "Jordan" and other registered trademarks, and is protected by law.

The prospectus, also known as its own trademark, is the word "Jordan" or "Qiaodan" Pinyin, which is different from the "MICHAELJORDAN" trademark registered in Nike. "It is independent of each other, it can not cause confusion among consumers, and there is no infringement problem".

In the prospectus of Jordan sports, "trademark and firm risk" is listed as the first item in "risk factor prompts".

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< p > in this dispute of "two Joe" litigation, Jordan sports is generally not optimistic.

Zhao Zhanling, a researcher at the intellectual property center of China University of Political Science and Law, told reporters that if Jordan's sports were only aimed at Jordan's prosecution, it would be impossible for him to win the lawsuit. If Jordan's other words and deeds were to be seen, it would depend on the evidence provided by Jordan sports.

Yao Huanqing, an associate professor of law school at Renmin University of China, also said that Jordan sports obviously sold their products with the names of famous athletes under the circumstances of knowing, which is a typical "free riding" behavior.

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< p > Zhao occupation also pointed out that Chinese enterprises need to be very cautious when forging their own brands in the early stage. The registration of trademarks by using other people's names or well-known product names is only a short-term behavior.

In the short term, we can expand our brand's publicity and reduce costs by using other people's popularity. But in the long run, no independent brand will bring risks to enterprises, and even bring huge losses to enterprises.

Jordan sports listing process is affected by a typical example, and even the enterprise may lose the existing a href= "//www.sjfzxm.com/news/index_s.asp" > trademark < /a > because of litigation, and need to re build the brand, this pformation cost is very big.

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