Seven Wolves Brave The Night To Start Two Businesses

"Promoting China in 2013 consumption Zhou Shaoxiong, the winner of the economic growth Entrepreneur Award, chairman of the seven wolves men's wear, regrets on the podium. The seven wolves have been founded for 24 years, with brilliant and setbacks. In the face of a new situation, the seven wolves choose to continue to advance bravely.

"In fact, the pace of change began a few years ago, including upgrading of the terminal image and services, upgrading of manufacturing links, etc. Although the whole men's wear industry has declined in the past year, we believe that if there is no series of changes that will take place before and in the future, the company will lose more than that. Zhou Shaoxiong said that the setbacks in 2013 provided an opportunity for the seven wolves to put aside their previous burden, try and make mistakes, reflect on them, and sum up until they find a better opportunity. Zhou Shaoxiong has been advocating "the two venture", which is not only a spirit and mentality, but also needs to be implemented in practice.

In practice, Seven wolves Many efforts have been made. In terms of product development, apart from the continuation of celebrities' advanced customization, the seven wolves also launched the star crossover design section, and online pre-sale, online and offline synchronization. This is a larger case of integrated marketing, which combines brand, star and product fully, and integrates channels such as offline terminals, e-commerce and mobile Internet. It can be said that it is an attempt to integrate marketing and O2O. In terms of product manufacturing, the seven wolves introduced and implemented "lean production"; in terminal retail, actively promoted retail transformation, fostering the retail elite, and set up benchmarking shops; in terms of logistics, the modern logistics park of the seven wolves has been built and put into operation; on the management mode, the seven wolves put forward the concept of total staff marketing, which is a model of the seven wolves practice from wholesale to retail.

"I must start a self revolution and reform to meet challenges." Zhou Shaoxiong said that the seven wolves must change their previous personal promotion mode and strive to achieve full staff promotion and full staff marketing. "We put forward the concept of full staff marketing, on the one hand, from the perspective of corporate culture to accelerate the whole enterprise's recognition of the values of the industry. On the other hand, we should have the consumer awareness, marketing awareness and service awareness to shape the overall responsiveness of our enterprises from this perspective.

It's because of the seven wolves. customer Satisfaction is the only way to win today's honor. And Zhou Shaoxiong also said: "we can not let the past success become the burden of the future. The pressure and opportunity of the two venture are just around the corner. In a comfortable situation, people can persist in change and persist in breakthroughs when there is no reason to escape. In fact, this requires greater courage. I think it is easy to put forward this concept from the two concept of entrepreneurship, but if we really need more courage and greater persistence, we will be successful.