Quanzhou Shoes And Clothing Innovative Business Model, Electricity Providers Create Value Contribution

Less than 36 minutes, sales exceeded ten million yuan, and Tmall's "double eleven" promotion ended in 2013. The chairman of the board of directors of Anta, Ding Shizhong, truly felt the power of the P channel.

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< p > this day, < a href= "//www.sjfzxm.com/news/index_p.asp" > Quanzhou enterprise < /a > sold nearly 1 billion 400 million yuan a day.

Seven wolves, Jin Ba, CABBEEN, nine herdmen, and dances with wolves and other five min clothing enterprises entered Tmall menswear category TOP20, Anta, XTEP, Jordan, Hongxing Erke, 361 degrees, PEAK entered the Tmall sports category TOP20.

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< p > < strong > online and offline fusion < /strong > < /p >

< p > if in 2012, traditional enterprises intervened in e-commerce to clean up inventory, then, in 2013, the original business mode was the main purpose of traditional enterprises to "touch the net".

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< p > from "a href=" //www.sjfzxm.com/news/index_q.asp "> electricity supplier < /a >" quite cautious ", to the electricity supplier as one of the company's development strategy, and pro independence grasp, the impact of the electricity supplier on the traditional business mode, let Ding Shizhong change his concept.

"What we need to do is integration online and offline. The integration of online and offline is the highest level."

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< p > the trend of channel convergence is evident in last year's "double eleven" period.

Seven wolves tried O2O for the first time last year. The 300 stores across the country distributed a total of more than 90 "double eleven" coupons. Online coupons can be used offline, and coupons on the offline can be used for online consumption. Nine Mu Wang launched 29 double line shops in Fujian province to participate in the "double eleven" activities of Tmall stores. The offline stores uniformly distribute "two eleven" two-dimensional code coupons, while providing experience areas for consumers to try on.

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"P >" no "began to prepare for the hardware, and the self developed online sales APP has been completed and entered the testing link.

"Through APP, customers can try out online order online, or pick up goods online, and enjoy the discount and convenience that can not be enjoyed under the line."

Ding Hui, chairman of Limited by Share Ltd, said.

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< p > < strong > dominant resources integration < /strong > /p >

< p > the innovation of business mode is not only reflected in the integration of traditional shoes and clothing enterprises on their own online and offline channels, but also strengthening the integration of external resources.

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< p > October 2013, a special online cooperation featuring "step by step, mix and match" was launched by the traditional brand XTEP and Amoy brand men. It was launched on various online platforms.

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< p > to talk about this cooperation, Dr. Xiao Lihua, general manager of XTEP a href= "//www.sjfzxm.com/news/index_cj.asp" > Electronic Commerce < /a > said: "the men's men's clothing, as an original brand of the network, achieves annual sales of over billion yuan in two years. It has successful experience in the network marketing, online supply chain building, and the understanding of Internet consumers. These advantages will provide a basis for the rapid supply chain integration XTEP is good at in the future."

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The marriage between P and XTEP is not the first example of the marriage between Amoy brands and traditional brands.

As early as 2011, on the eve of double eleven, when people were surrounded by discount advertising and bombardment advertisements, the creative marketing of men's clothing brand seven wolves network "marrying" Taobao's popular trend brand seven grid gave consumers a fresh start.

The combination of strength and strength and the promotion of sales promotion brought a lot of traffic to the seven wolves and the seven grid.

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< p > "doing business can be understood as a war of resources. The supply chain of the entire commodity is part of the brand, channels and other resources. The most important thing is to integrate them. Only in this way can the value be maximized."

Xiao Lihua said.

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