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Huizhou Electricity Supplier Association To Cooperate With Taobao To Carry Out Clearance Sales Promotion Activities

2013/11/21 11:16:00 24

HuizhouElectricity Supplier AssociationClearance Promotion

< p > "Tmall stores and Taobao fairs are open, and Huizhou enterprises and sellers who are eligible for clearance are free to participate. Each a href=" http://sjfzxm.com/news/index_h.asp "> shop < /a > can sign up for 5 clearing products.

As the convener of the clearance activities, Wu Xin, from the Huizhou Electronic Commerce Association, told reporters that this activity belongs to the large area warehouse of the origin area. It is the need for the association and Taobao to clear the warehouse of the enterprises in the origin area, giving full play to the advantages of the country's origin, the price advantage, and the clearance mode of the annual inventory.

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"P", "P >" Wu Xin said that the clearance activities are mainly aimed at the local e-commerce enterprises that operate < a target= '"_blank" "//www.sjfzxm.com/" > "/a >". The purpose of the activities is to help the seller to clean up the anti season products and return funds, not to make profit for the eye. The sellers can join in the "naughty marketing" activity page from the website of the city E-Commerce Association, but must submit the registration materials such as the store information and commodity situation before November 26th. After 26 days, the Taobao net channel will open the online registration window and communication channel on the Internet to organize the training guidance of the seller.

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< p > "according to the preliminary understanding of our association, there are at least 700 business enterprises in Huizhou, which operate shoes category. As time goes on to the end of the year, their demand for clear goods is also very obvious. This is also an important reason for the association and Taobao to decide to create" shoes special field ".

Wu Xin said that the "Huizhou a href=" http://sjfzxm.com/news/index_h.asp "shoes > /a special" will be launched in December 3rd this year. It plans to invite 300 electric business enterprises and sellers to participate. One shop can sign 5 products, all of which are spring, summer and autumn anti Ji Qingcang products.

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< p > according to the introduction, the clearance time is from 10 December 3rd to 9:59 December 7th. Besides footwear products, pearl products, jewelry, socks and other products will also be opened. The whole activity is free. All online promotional activities and traffic introduction are all handled by Taobao, so as to reduce the cost of independent marketing.

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< p > Wu Xin told reporters that this clearance campaign is the first time that Taobao has launched a joint clearance campaign with Huizhou. This year Taobao launched similar activities in Changshu, Zhejiang and Hangzhou in Jiangsu. If the Huizhou region's activities are successful, it will also consult with Taobao to carry out clearing activities for other commodities.

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< p > "we set a certain threshold for the electricity suppliers and sellers who are involved in the clearance activities. Sellers need to hold certificates of sale qualification of products that have been sold, and B category infringement (illegal information, counterfeit goods, embezzlement of other people's accounts, disclosure of other people's information and cheating of human property) should be deducted by 0 points. Sellers who are punished by the letter of fire will permanently prohibit participation in activities."

Wu Xin said that all products are automatically audited by Taobao system. Therefore, the higher the cost performance of the warehouse clearance, the greater the probability of system audit. A seller or a brand can only register a shop, and the registration of multiple stores will be automatically excluded by the system.

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< p > for this, the reporter also saw the "Amoy marketing" interface through the network link of the event, and saw that there was a definite requirement for the qualification of businessmen. Among them, the seller's credit score of the Taobao fair store should be over four and the opening time was "more than 90 days". At the same time, it was necessary to join the "consumer protection service" and the seven day no reason to return the goods. The description, the service attitude and the delivery speed of the baby were all more than 4.6, and the proportion of the physical baby paction was more than 90%.

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< p > and for Tmall store seller, its DSR (shop scoring system) score should be above 4.6 and 4.6 (including 4.6). The opening time is equal to "more than 90 days", and the physical treasure paction is "more than 90%".

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< p > in addition to the above requirements, it is noteworthy that activities have also made strict provisions for the "baby title", including the commodity name in less than 9 words, and the title copy can not contain exaggerated descriptions such as "the most", "jumping off the building", "bloodletting", "history" and so on.

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< p > in addition, during the pre warming period, all commodity prices, inventory, mail status and shelf time will be locked, and the details of baby can not be modified. Therefore, the electricity supplier Association reminds the sellers who participate in the activities must make early modifications, while in the activity, the shelves will be unlocked, and the details of the baby can also be edited, but the price, inventory and mail will still be locked.

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< p > up to yesterday afternoon, before the press release, according to the information of the registration page of "Amoy marketing", 62 enterprises or sellers have signed up.

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