Electricity Supplier B2C Platform Play A Big Difference

< p > < strong > advantages: flow VS supply chain < /strong > /p >

< p >, as the a href= "//www.sjfzxm.com/" > B2C < /a ", the superiority of Tmall in traffic volume is unmatched.

According to the Alexa traffic ranking, Tmall's global traffic ranking is hovering around 40 in the past six months, and the Chinese station rank among the top ten, becoming the only ten electricity supplier.

Despite all efforts to develop the POP platform, Jingdong will not choose to build its own open platform into "second Tmall".

Alibaba, the vice president of Jingdong's POP platform, thinks that Alibaba is a pure platform, mostly doing "traffic business", but Jingdong has its own team, so it hopes to let more sellers know how to manage the supply chain.

As a result, Jingdong has formulated detailed reward rules for sellers who use their supply chain services.

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< p > a brand seller who has been settled in Tmall and Jingdong indicates that Tmall and Jingdong stores use their own logistics at present, but if the cost of using Jingdong logistics is low, he will consider replacing logistics with Jingdong logistics.

"After all, Jingdong's logistics services are faster, more stable, and consumers are more aware."

According to Jingdong, it has lowered the price of warehouse allocation this year. It has been able to achieve a lower price than the third party logistics under the same quality, and the seller can use Jingdong's customer service at the same time.

Ying Chun Chun revealed that 20% of Jingdong sellers are using Jingdong's warehouse distribution service, which will reach 40% by the end of this year.

"At present, it is our storage problem that restricts the utilization rate of sellers, so it will be rented immediately if there is a warehouse. At present, the warehousing of Jingdong is basically full rent."

Ying Ying Chun said.

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< p > < strong > location: Volume VS boutique < /strong > /p >

The difference between P and volume determines that the positioning of Tmall and Jingdong's open platform will be different.

Tmall, a href= "//www.sjfzxm.com/" > B2C < /a > half of the market, has a mature business environment and 70 thousand seller resources. It is the focus of mass brand and volume goods, and its consumers and platform sellers are more or less brought into the grass-roots image created by Alibaba. Last year, the hot sale of "double 11" camels and other brands also seemed to support this positioning.

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< p > in the view of Ying Ying Chun, Jingdong emphasizes on "quality" and is more popular with big sellers.

In the past month, many large traditional retailers including Watsons, Yintai department store and Ginza in Shandong have entered the open platform of Jingdong.

Because of this, Jingdong not only crack down on counterfeit goods, but also tolerate zero tolerance of parallel imports.

In terms of merchant qualification, Tmall needs to provide a copy of the business license of the enterprise, but does not set up the registered capital. The Jingdong clearly put forward the capital requirement, and the registered capital of the business is 500 thousand yuan and more than 500 thousand yuan RMB.

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Less than p ago, the designer brand "peppermint glutinous rice onion" created by Hong Huang opened a shop in Jingdong to let Jingdong become its exclusive network sales channel.

In Chun Ying Chun's view, a small, high-quality, distinctive brand that can grow healthily will also be favored by Jingdong's open platform.

But at the same time, "quality" positioning also limits the volume of Jingdong. In the eyes of the industry, Tmall's position is still hard to shake in the next few years in terms of market share and voice.

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< p > < strong > breakthrough: shop VS single product < /strong > /p >

< p > any a href= "//www.sjfzxm.com/" with self operated channel, and the electricity supplier < /a > will have a significant difference from Tmall's "pure platform" mode, that is, in the form of presentation, Tmall is more inclined to shop form, while other platforms are mainly single products.

Therefore, shop decoration is more important on Tmall, and sellers are often willing to spend a lot of money on shop decoration and design.

But on Jingdong and other electronic business platforms, the importance of search is far higher than the image of shops. The importance of single products is self-evident.

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< p > according to Jingdong, at present, the revenue of Jingdong POP platform comes from value-added service fees such as commission, warehousing and distribution, and part of advertising fees.

However, the Beijing Business Daily reporter was informed that Jingdong has issued a "white paper on search and sorting of Jingdong" recently, which refers to Jingdong search ranking algorithm related to text correlation, category, product quality, sales volume, picture quality, user comments, commodity attributes and so on. Some businessmen believe that although the content of the "white paper" is detailed, it does not avoid the blockade of search results, which makes "detonation" become an important means for sellers to obtain traffic.

Beijing Business Daily reporter also found that Jingdong also launched the "Jingdong POP to create a special training camp" course.

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