"Micro Logistics", "Cloud Central" Traditional Department Store Touches The Net To Upgrade War.

If we say that the electronic VIP card and WeChat circle "grab people", it is only a shopping mall. Then, next, the micro logistics used to "liberate both hands" and the cloud Center formally launched in October officially opened the touches upgrading of Nanjing's major department stores.

"What we need to do is not to separate the traditional shopping centers from the customers, but how to use the new technology to enlarge the influence of the shopping malls online." Wang Ye, chief executive officer of Agel Ecommerce Ltd, a business circle. In fact, a new force has begun to spread. The mall has tried to expand the online and offline integration through the accurate analysis of big data.

　　 Big data will let the mall know you better.

Traditional department stores are facing the impact of electricity suppliers, but they do not mean that they have no competitive advantage.

"The so-called business circle, in today's mobile Internet era, is the information circle." Wang Ye believes that what the business circle network does is to establish a perfect information platform, collect data and analyze data, so as to better help the mall to interact online and offline. "No matter whether they are launching WeChat, micro-blog or business platform, they are self upgrading of traditional department stores." An emporium shows that physical shopping has powerful genes and is now making an online extension. Senior experts in the industry believe that department stores have accumulated a lot of experience in warehousing, third party supply, offline marketing and so on. If these competitive power can be reflected in the network, then the traditional department store's "open up and expand the territory" network will be much more smooth.

　 Department stores acquire domain names to build B2C

"Helena" draws on the distribution links of e-commerce, but more and more shopping malls choose to enter the electronic business platform. "Last month, the domain name 600280.com has just been acquired, and it has been used in the access gateway of its B2C website" cloud center ". The Central Mall electronic commerce center related personage said, skillfully, "600280" exactly is the A share listing stock "Nanjing China commercial" code.

It is understood that the cloud center is the B2C platform built by the central shopping center. Besides its most popular clothing shoes and hats, covering the category also extends to mother and baby, cosmetics, imported food, and even fresh. Stakeholders told reporters that the central cloud is in the commissioning stage. "The official launch will wait until October."

People familiar with the mall should remember that at the beginning of last year, the central shopping mall began to test Taobao flagship store. "Sales increased by 200% to 300% over the same period last year." Relevant people said, however, the cloud center is a more formal e-commerce platform. Reporters also saw on the cloud central website that imported milk powder, toiletries, specialty foods and so on have been put on shelves. Besides the central shopping malls, the commodity sources are Yurun Group and Brisk boutique supermarket.

　　 Next week, "bang Na" on line.

"Shopping is really cool, but it's too inconvenient to carry a big bag and think of a movie or a cup of tea." Liu Xue now has a good idea. She bought clothes and shoes in the new hundred, and handed the merchandise to the salesperson directly. "At 5 p.m., it will be delivered to Xinjiekou 8 subway station directly." Later, Liu Xue and her girlfriends leisurely watched a movie and went to Starbucks for an afternoon tea. At 5 o'clock, she got her "spoils" from the micro logistics courier.

"This is our" bang Na "micro logistics, launched next week, the first to face the new hundred VIP customers in Nanjing. Wang Ye said that under the tide of the Internet, the electricity supplier began to thrive, and the traditional offline businesses began to seek change.

Reporters learned that the birth of micro logistics "bang Na" is to try to send the most convenient delivery of electricity providers to the physical shopping experience. "You only need to pay a little extra cost, you can place orders in the shopping mall counters." Wang Ye said that for this innovative business, they integrated resources such as shopping malls, logistics and so on, and even the parcels and trolleys used by couriers were specially customized.

According to the briefing, at the very beginning, only in the Xinjiekou business circle for distribution, and then, "bang Na" will continue to solve the problem of delivery to the home, the National Express. "According to the plan, it will also be free from the beginning, to the 2 yuan -10 yuan per month.