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Luxury Industry Concentrated A Large Number Of Outstanding Talents

2013/9/10 19:39:00 20

LuxuryTalent Concentration And High Turnover Rate

< p > the first China luxury industry human resources report (short report) was jointly published by the Research Institute of wealth and quality of human resources and released. It is reported that this report is the first concern in China about the human resource situation in the luxury goods industry.

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< p > luxury goods industry is undoubtedly one of the most remuneration industries in China. According to the China luxury industry human resources report, 50% of the luxury goods practitioners earn 5000-10000 yuan a month, which is mainly staffed by qualified salesmen, followed by a monthly salary of 10000-20000 yuan (26%). Most of the employees are managers and their junior operators. The low income practitioners who earn 2000-5000 yuan a month are basically employees of luxury stores.

The number of employees with a monthly salary of more than 30 thousand is 3% of the total surveyed.

Although the number of leading people in the big brand China is very small, as the gold collar of this industry, the annual salary is mostly between 150-200 RMB yuan, that is, the average monthly salary is around 150 thousand.

In the future, the 5 most potential posts in the luxury sector are potential buyers, store managers, customer service managers, maintenance professionals and professional market researchers.

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< p > through this survey, we find that the luxury industry practitioners are generally younger, mainly after 70 and 80, most of them have a good academic background, and over 80% of the shop assistants are above the undergraduate degree.

What is particularly worth mentioning is that the luxury industry is the most popular industry among famous graduates, returnees, two generation officials and two generation rich people. Most of them choose to work in the luxury industry or start their own businesses.

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< p > > a href= "//www.sjfzxm.com/pioneer/" > Zhou Ting < /a > said that the experience of luxury goods industry and the sense of honor in the work of luxury brands are almost one of the important factors for all practitioners to choose luxury goods industry. Of course, luxury brands also have more tourism and training opportunities than other industries, and are also one of the important factors to attract practitioners.

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< p > with the rapid development of China's luxury market after 2008, the demand for talents in the luxury industry has also increased significantly, maintaining the annual growth rate of 30% of the demand for talents. Currently, about 140 thousand people are directly employed in luxury brands, mainly engaged in brand, retail, design, production, customer service, public relations, media and other occupations. About 350 thousand people serve luxury goods industry, and luxury goods in logistics, real estate, education, tourism, hotels, clubs and other industries.

However, China's luxury industry is still facing huge talent barriers. 57% of luxury brands believe that the gap of talent is huge and can not meet the needs of enterprise development.

According to the Institute of wealth quality, there are about 3000 gaps in the management of luxury goods industry in China at present. There are 4500 gaps in excellent shop managers, 2000 in professional buyers, and 30 thousand in outstanding salespersons.

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< p > Zhou Ting believes that under the condition of insufficient talents, headhunting has become the main channel for recruitment in the luxury industry. 44% of luxury brands have chosen senior executive search service, especially those above the store manager.

Although the senior headhunter is the most important payment service for luxury brands, the way to get the most talented people for luxury brands is employee recommendation. According to the survey conducted by the luxury industry practitioners, 35% of the employees are through the "staff recommendation" to enter the work of < a href= "//www.sjfzxm.com/pioneer/" > brand < /a >.

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< p > although the luxury industry is a bright and beautiful industry, not all practitioners are buying it.

45% of the practitioners believe that the luxury industry is not very special and feels very ordinary.

Another 28% of luxury goods practitioners feel that the actual work experience is flashy, which is strongly contrasting with the urgent desire to enter the industry at first.

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< p > this survey shows that 61% of the a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > practitioners indicated that they would not consider job hopping in the past year, 29% indicated willingness to quit job, and 10% indicated uncertainty.

Overall, the mobility of the luxury goods industry is relatively low and relatively stable.

This is mainly due to the fact that luxury workers are more satisfied with the existing working conditions, salary and benefits, as well as career development space, but this fact is quite different from that of the luxury industry. The luxury brand enterprises generally feel that the turnover rate is high. But if compared with the fast selling industry, especially in comparison with the service industry, the turnover rate of the luxury goods industry is still much lower.

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< p > a survey of the main reasons for the resignation of luxury goods practitioners shows that the top priority is "having better opportunities or being poaching" (32%). Personal reasons such as marriage and study abroad are closely followed, and the third is "dissatisfaction with the company's treatment", which is consistent with the main reasons for the separation of practitioners.

In addition to these three, other reasons leading to employee turnover are dissatisfaction with the company's current status or colleagues' relationship.

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"P > frequent poaching is one of the main reasons for the rise in the remuneration of the luxury goods industry. The more frequent the well-known luxury brand practitioners are, the more famous luxury brands become the gold-plated pool of many practitioners. After 1-3 years of work, they will find better job opportunities and better development space for them.

Of course, this is also one of the main reasons why luxury brands believe that the turnover rate is high.

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