Tail Products Will Be PK Vip.Com: Electricity Supplier "Special Sale" Channel Grab Soup

< p > after experiencing the tragic "a href=" http://sjfzxm.com/news/index_cj.asp "price war < /a > baptism," sale "seems to be a new field of electronic commerce nuggets.

"The market price 4000 yuan COACH (Kun chi) female bag Dangdang price as long as 999 yuan."

Yesterday, Dangdang was formally launched on the "tail collection" brand sale channel, the product 70 percent off top, the first day to participate in the sale of brands including Lee, Levis, Adidas, Nike and other shoes and clothing brand.

Just last month, the a href= "http://sjfzxm.com/news/index_cj.asp", which was co sponsored by Lining and sports brand, limited time sale "/a", has attracted much attention due to its outstanding sales performance.

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< p > < strong > "tail collection" VS "vip.com" < /strong > /p >

< p > clothing enterprises have high inventory, brand stores, and low prices.

Since last year, the serious problem of inventory in domestic garment enterprises has attracted much attention.

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Less than P, the equally competitive electricity supplier industry, after experiencing the baptism of price war, is also in urgent need of finding new profit channels.

And the success of the "a href=" http://sjfzxm.com/news/index_cj.asp "vip.com" /a seems to give the business people an opportunity to tap the high inventory of the clothing industry.

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< p > vip.com's success has caused the electric business colleagues to itch.

"If I were a vip.com, I would be willing to do a good job in clothing specials, and China's chances are still great."

Not long ago, Dangdang CEO Li Guoqing had publicly expressed his views on vip.com.

Soon after Dangdang was formally launched, the "tail collection" brand sale channel, because of the homophonic "vip.com", also appeared to be full of provocation.

From yesterday's online sale of "tail products" special channel to sell the brand, the end of the main line of high-end brands in the end of the sale.

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Lu Zhenwang, an electricity supplier observer, said in an interview with reporters that the mode of "a href=" http://sjfzxm.com/news/index_f.asp "> http://sjfzxm.com/news/index_f.asp" /a "is not much different from that of vip.com. It is a chance to take a fancy to the high inventory of clothing industry, so as to rush to eat this market cake.

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< p > < strong > electricity providers scramble for "special sale" cake < /strong > /p >

< p > yesterday, Dangdang CEO Li Guoqing also worked hard to sell the new channel's "tail product" special channel chanting, and shouted the heroic words from the "online bookstore" to become a clothing sale of e-commerce leader.

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< p > in order to create momentum, Dangdang is playing a gimmick of "streaking": "if 5.7-5.12 Dangdang clothing sells hundreds of millions of dollars, Dangdang micro-blog Xiaobian will be streaking naked in Chaoyang Park!" when small is said to be done! "/p".

"P" and want to be the next clothing sale "vip.com" is not just Dangdang network.

Van customer's product has been very frequent recently. After launching a special sale with Lining in April 7th, it started a 7 day special week from the evening of 22. Apart from Lining, Semir, Giordano and other traditional brands also appeared one after another.

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< p > and at the fourth China shoes and clothing industry e-commerce summit held earlier, the general manager of Tmall clothing and apparel department, Shao long, has said that Tmall will focus on building a "brand sale platform" in 2013.

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< p > < strong > the industry is optimistic about the sale of electricity supplier < /strong > < /p >

< p > the major electricity suppliers have entered the field of clothing sales. "Sale" has become a cake scrambling for food.

Lu Zhenwang, an electricity supplier observer, said that since last year, the inventory of clothing enterprises has been serious, which has brought opportunities for e-commerce operators to make clothing sales.

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< p > besides, Lu Zhen Wang is still optimistic about the electricity supplier who will continue to participate in the future. "This is determined by the characteristics of the clothing industry, and the problem of inventory will always exist."

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< p > Mo Daiqing, an analyst of China Electronic Commerce Research Center, said that in addition to the clothing enterprises, there are also inventory problems in the electricity supplier. "Sale" is a good way to inventory.

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< p > at present, the clothing sale is still at the exploratory stage. Some analysts say that with the intensification of competition, the 2~3 household appliance business will become the biggest.

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