Multiple Negative Factors Intertwine Forced Guangdong Garment Industry To Accelerate Pformation

The 2011 China Liuhua international clothing festival held here

In the first 6 months of this year, garment enterprises in the above scale of Guangdong province had completed 2 billion 912 million garment production, accounting for 24.83% of the national total, and continued to occupy the first place in the country's largest clothing production province, but the growth rate slowed down significantly, and the growth rate dropped 8.36 percentage points.

On the other hand, recent surveys have pointed out that homogenization competition has led to the current Guangdong garment industry falling into a dilemma of "warm boiled frog".

The pformation of the garment industry in the Pearl River Delta, which is known for its labour intensive, is obviously urgent. Even the famous brand of JEANSWEST International (Hongkong) Limited, headquartered in Huizhou, Guangdong, is exploring new ways.

Yang Xun, chairman of the company, said JEANSWEST's first step is to increase production efficiency, and the two is to increase sales and offset profits from inflation.

At the same time, we have innovated our product sales channels. "We have reached an important partnership with Taobao".

Liu Yueping, President of Guangdong clothing and apparel industry association, said in an interview with reporters that facing the test of survival, the most important thing for Guangdong's clothing enterprises is to follow the law of industrial development, "improve the quality of products, cultivate more clothing brands, and intensify the efforts to expand the domestic market".

He said that Guangdong fashion week, which has been held for ten years, will continue to build a platform to expand brand influence for garment enterprises, especially small and medium-sized garment enterprises.

A few years ago, Guangdong launched the policy of "changing cage and changing birds" and implemented the outline of the Pearl River Delta reform and development plan.

Liu Yueping pointed out that the government encouraged the clothing industry to carry out "double pfer" and issued a set of preferential policies.

In the early years, some garment enterprises in the Pearl River Delta were "aware and inadequate", but now they are "fully aware". Many enterprises are looking for opportunities to pfer and upgrade industries in the pfer.

Liu Yueping said that Guangdong garment industry should rely on modern service industry, increase the application of information technology and e-commerce in the clothing industry, and develop the modern high value clothing industry with high added value and high growth.

Improving the competitiveness and sustainable development of the industry in depth is an efficient engine for the upgrading and pformation of Guangdong's garment industry.

Feng Dehu, vice president of the China clothing association, said that the development of clothing industry in Guangdong and even the whole country is facing new challenges due to domestic environmental and resource challenges, international market shocks, rising costs and the rise of the surrounding garment industry.

Feng Dehu believes that innovation driven, value centered, market-oriented and technological and cultural talents support is the top priority for the pformation and upgrading of the national garment industry in the "12th Five-Year" period.

It is worth noting that the recent Guangdong clothing