Clothing "Domestic Goods" Should Be Self Strengthening &Nbsp, The New Peak Of The Era.

We are not afraid of competition, but we are afraid of unfair competition.

"Swedish clothing brand H&M Huaihailu Road China's first store opened.

It is reported that sales amounted to 2 million yuan on that day.

It has refreshed the first day's record of 800 thousand yuan, which was just opened by its international competitor ZARA in Nanjing West Road. "

When we read this news from the Internet, it is difficult for clothing practitioners to recover in a short time.

For those who are accustomed to entering

The first is the commercial interests of the stores, and for those stores that rely on the sales return to survive, who will sell high and whose sales are large, I will let anyone in. It is a natural thing that no one can accuse his business.

Two, in recent years, a large number of foreign clothing brands are pressing, and with the help of their huge financial strength and leading design ability, such as the brand awareness of Lei's brand, they can easily attack the city in China.

Three, the domestic clothing brand pays attention to the immediate interests, but neglects the design of clothing, the positioning of personality, the brand culture and the construction of stores, resulting in the lack of competitiveness of its own products.

Four, it is the mentality of the Chinese people to worship foreigners, and the mentality of buying clothes to buy vanity.

All these factors make domestic clothing brands hard to win consumers' hearts even if they spend all their skills. As a result, many years ago, they were still high-end brand clothes in the shopping mall. Now they have to squeeze into the pedestrian street to compete with the low-end leisure brands sold by those t-shirts for tens of dollars to compete with customers.

At present, the international brand's plundering of the domestic garment industry is only limited to the major cities for a while. If in the near future, in the two or three line cities of our country, a large number of foreign clothing brands will continue to perform their "money trick" in China, with the model of "Chinese procurement, Chinese design, made in China, and China sale". How much more room can the domestic clothing brand still have?

We are not afraid of competition, but we are afraid of unfair competition.

Clothing now

To rejuvenate a country and a nation and develop the economy is the most important task. The development of the economy is undoubtedly the key to the accumulation of primitive funds.

Domestic enterprises, like foreign enterprises, also create wealth on the land of China. The wealth created by the former will remain in China and contribute to the domestic economic development. The latter will only take away the money earned from Chinese people.

Do these foreign clothing brands bring more job opportunities to us? No! Do they bring more advanced technology and management experience? No! Do they bring more affordable products? No, on the contrary, their arrival only encourages people to think highly of foreigners, but also stifle the survival space of more domestic garment enterprises.

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How heavy is the Chinese mentality of worshipping foreigners?

I believe most people have such experience.

In foreign brand counters, Ming Ming

Either the company deceived the shopping guide, or the shopping guide deceived the consumers.

Obviously, Chinese consumers have been living in lies.

A lie repeats one thousand times, and it can become a truth. It is necessary to let a consumer who has no professional knowledge and worshipping foreigners in a serious state of mind believe that lies only need to be said once.

Now, domestic consumers are surrounded by lies. In this environment, what real knowledge can we learn? And how do some foreign brands return the mindset of domestic consumers? In Chengdu, a new well-known brand in Italy, a pair of jeans, is priced at 3250 yuan, while the price of the same brand jeans is 1100-1600 Hong Kong dollars on the counters in Hongkong.

I wonder if the mainland people are too rich or foreigners are too talented.

As for many brands abroad, their inherent qualities are still in the process of production and processing. Insiders know that they do not understand consumers themselves.

China is not a strong country in garment industry, but it is definitely a big country in the global garment industry.

Most of the world famous brands sold in the world are originated from China, and many of them are originated from China's procurement. This is a proof of the strength of our country's clothing.

China's clothing industry is facing a historic juncture from big to strong.

The future is still like today, earning a limited amount of OEM processing fees to make a living, or let the national clothing brand stand on the land of China. It depends on the efforts of every practitioner today, the support of every consumer, and the cooperation of the national government's behavior.

Brand and design are fatal injuries to our domestic clothing brands. But without the cooperation of consumers and countries, it is very difficult for China to produce world-class brand of Chinese clothing by fighting alone.

More expensive than our price is our vanity, which is even more frightening than paying high price.

In the field of clothing consumption, vanity and ignorance dominate the judgement of many people.

The price of the same thing is usually high. There are usually several reasons: first, the characteristics of the old age and the very few quantity that make it impossible to reproduce; two, it is rare to live in the world, and the thing is scarce; three, the cost is very high.

If the limited edition clothing designed by those famous high level designers or some clothes that are processed and decorated with special precious materials, the price can be understood and supported.

Unfortunately, for most of the expensive clothing, the above three points are not enough to support their high prices. The biggest factor in supporting their high prices is the vanity and ignorance of consumers.

And we need to interpret this kind of ignorance under the guise of brand value added and culture.

Although clothing consumption is purely personal preference, no one has the right to interfere, but I hope that every Chinese can make more sense for himself and others when he makes his own consumption choice.

Of course, Chinese enterprises, if only rely on the selfless patronage of the Chinese, do not work hard, but still can not help the fight.

Once there was a loud slogan: "Chinese goods should be self-improvement". If the technical content of domestic products went up, the quality would go up, and the price performance was high, and consumers would naturally lean towards their own children.

Therefore, domestic garment enterprises must get rid of the short-sighted behavior of quick success and instant benefit as soon as possible, and do better in brand quality, design, cultural construction and personality positioning.

It provides a more scientific basis for supporting the Chinese people in giving priority to the purchase of their national costume.

It is very gratifying to note that Metersbonwe, the leading brand of domestic casual wear, launched a "new domestic product" campaign in 2011.

"I am a new national product", with the label of "creating more and more innovation in China", sounded the horn of "I am the new national product".

"The concept of Chinese goods has been inherited for hundreds of years, and every brilliant and lonely Chinese product tells the national spirit of an era.

The addition of new products to China is not a simple retro fashion, but a continuation and refinement of the essence of culture. It is the persistence and continuation of the national spirit, which means the creative interpretation of a new sense of the times.

Zhou Chengjian, chairman of Metersbonwe apparel Limited by Share Ltd, said.