Overseas Purchasing, "50 Yuan Levy" &Nbsp; Several Happy Few Worries.

With the improvement of people's consumption level,

48 billion market vision

Overseas purchasing is individual business or business organization.

Overseas purchasing agents generally have computer learning experience or hobby of network technology, or have overseas life experience, proficient in foreign languages.

In the western developed countries, the Internet was popularized earlier, and the online purchasing industry was developed. Therefore, they first came to touch and feel the fashion clothes abroad and the way of purchasing online.

After the popularity of the Internet in China, online purchasing agents entered the overseas purchasing industry at the time they thought appropriate.

According to Taobao statistics, the total volume of overseas purchasing pactions in the first quarter of 2008 was 520 million yuan, an increase of 481% over the same period last year, especially since the second half of 2008, which was affected by the global financial crisis. During the Christmas season, the major e-commerce websites in the United States launched larger discount promotions. Clothing and cosmetics brands such as Coach, Levi 's, Clinique and so on were as low as seventy percent off.

According to the 2010 China e-commerce market data monitoring report released by the China Electronic Commerce Research Center, as of the end of June this year, the scale of overseas purchasing market pactions reached 7 billion 820 million yuan, and it is expected to reach 11 billion 30 million yuan by the end of this year.

The market turnover of China's overseas purchasing has increased exponentially in recent years. It is expected to exceed 11 billion yuan this year and reach 48 billion yuan by 2012.

With the adjustment of import tax, its pace of development will slow down, but even so, the market still has some room.

network

"50 yuan levy" new deal introduced

In July 2nd, the General Administration of Customs issued the relevant regulations on adjusting the management measures of personal postal articles in the entry and exit. It clearly stipulates that from September 1, 2010 onwards, China will adjust the management policy of entry and exit personal mail, and no longer distinguish between "Hong Kong and Macao" and "from Hong Kong and Macau", and customs will levy taxes as long as the import tax exceeds 50 yuan.

Prior to that, the starting point of taxable tax from Hong Kong, Macao and overseas (excluding Hong Kong and Macao) was 400 yuan and 500 yuan respectively.

In addition, the value of mailed goods is also limited.

The main difference between the new policy and the current regulations is the tax exemption standard for personal mail entry items: the new policy will abolish the existing "400 yuan allowance for personal belongings from Hong Kong and Macao", and the allowance for personal belongings other than the above area is 500 yuan. In addition, the tax allowance for personal mail is also set at 50 yuan (including less than 50 yuan) of the import tax.

That is to say, goods imported by individuals will be taxed if goods import tax is more than 50 yuan.

In addition, personal mail entry and exit articles will be limited.

The new policy stipulates that the value of goods sent to Hong Kong, Macao and Taiwan by individuals is 800 yuan per time, and the value of goods sent or sent to other countries and regions is 1000 yuan per time.

If there is only one item in the parcel, and it is indivisible, though it exceeds the limit value, it can be handled according to personal belongings, which is approved by the Customs for personal use.

Commercial mail for import and export shall be handled according to import and export goods.

After the introduction of the new deal, it triggered the discussion of whether the "quick era" of overseas purchasing by Internet will be over.

It is understood that China's entry of goods is divided into goods, goods and other objects of supervision, management requirements are also differentiated.

Articles are "non tradable" and are not allowed to be sold or leased after entering the country.

The overseas purchase clothing and other goods have the profit making, and will enter the trade field again, so it is not the goods, but the goods.

For goods, no matter how much they value, they must pay taxes according to the regulations. This is consistent.

The change of postal property attributes and the smuggling of goods are also important reasons for the reduction of tax exemption.

Most of the incoming mail has now been pformed into traded goods and is no longer a gift from relatives or friends.

Online shopping, mail order and overseas purchasing business are developing rapidly. Some illegal elements try to break up imported goods into multiple votes, and make use of the preferential provision for personal belongings allowance to enter the territory through postal channels and evade regulation.

{page_break}

Some people are happy and worried.

Impact on overseas purchasing consumers

For the new policy to be implemented at the beginning of next month, many overseas purchasing consumers say that the rising cost of overseas purchasing brought by this policy will not affect their purchase.

The owner of Taobao registered as "fat egg and fragrant girl" was engaged in American Apparel purchasing in the early years. The owner of the shop said: "the overseas purchasing market is very large, especially for some high-income class, their aesthetic level is high, they have their own unique views on the trend, and some occasions require them to wear big clothes to highlight their status and status.

Therefore, the price is not the main consideration for this part of consumers. The style of novelty, classic and personality is what they want.

From overseas purchasing, especially clothing purchasing, we can see that the first thing consumers want is the uniqueness of products.

That is to say, clothing purchased in China can make up for the shortage of domestic market through overseas purchasing. Even after the implementation of the new policy, it still can not affect the demand of fashion consumers.

Therefore, as long as the price is acceptable, the purchase of large overseas clothing has a large market.

Secondly, there are many factors involved in overseas purchasing. Exchange rate, international credit card payment platform and sound network integrity environment are all areas to consider.

In an interview with reporters, the reporter learned that most consumers believe that the price of purchasing clothes can be cheaper or slightly higher than the price of domestic counters. Even if the new policy will bring up the cost of overseas purchasing, it will still choose overseas purchasing.

Third, most overseas consumer groups are fashionable people who are in the forefront of the trend. They have a certain economic foundation and keen sense of fashion.

The purchase of international brand products is not only for practical purposes, but also attaches importance to the cultural added value of its brand itself.

Each shows its energy curve to save the country.

The implementation of the new policy of "50 yuan levy" has made the international professional purchasing website cautious. A Japanese purchasing website has already given consumers a preventive medicine on the homepage of its website, and some of them have been stopped. Some personal purchasing businesses have shown great powers since the announcement of the new deal.

Some sellers consider sending goods such as cosmetics with higher unit price and smaller volume to Hongkong directly (tax-free), finding people to bring them to the mainland and pporting them to destinations through domestic express delivery.

In the Taobao online purchasing post bar, the discussion on the reduction of the duty threshold was most intense in the early July. Under the thread of the theme "from September 1st to 50 yuan", someone suggested that "a stewardess or a tour guide can take the goods through them and save the express fee to the tour guide or the stewardess."

The form of air hostess purchasing has existed since the rise of overseas purchasing. However, it has not been able to form a scale effect. After the new deal, it is a good opportunity for stewardess to take up overseas purchasing, and has more advantages compared with individual purchasing businesses, but the only drawback is that the credit guarantee and return can not be guaranteed.

With the adjustment of policies, there is a structural change in the online purchasing market, which is a threat to individual buyers.

Is it possible to provide a more professional platform to assemble all retail investors to have a safe and reliable platform? Or to adjust the direction of operation, from overseas purchasing to domestic normal online store mode, and whether the new round of online shop competition brought by such a part of the business flow will trigger a price war? What kind of attitude should the physical shops take to deal with such a shock?

The impact on overseas purchasing agents

For Internet traders engaged in overseas purchasing, the implementation of this new policy will be related to the interests of some businesses.

From the above analysis, it can be seen that at present, the implementation of the new policy has little impact on the domestic and foreign professional purchasing websites, and has a greater impact on the individual businesses purchasing goods on Taobao or eBay.

In this part of the individual business, many businesses purchase the fashion, accessories or luxury goods of the international big brands, while the domestic consumers' demand for this part of products is not very large.