PEAK Is Preparing To Hire A Professional Designer Team To Enter Overseas R & D Center.

September 1st, August 26th. Peak Sports released the first half of 2010 performance report, the report shows that as of June 30, 2010 6 months, the company Turnover It achieved a substantial increase of 1 billion 809 million yuan, an increase of 33.3% over the same period last year, and a net profit of 347 million yuan, an increase of 29.6% over the same period in 2009 and a net profit margin of 19.2%.

　　 Performance gains

The report shows that companies are expanding their distribution due to increased market demand. network The volume of business grew by 1 billion 809 million yuan in the first half of the year, an increase of 33.3% compared with the same period last year, and the gross profit reached 681 million yuan, an increase of 31.8% over the same period in 2009 and a gross margin of 37.7%, down 0.4 percentage points from the same period last year. Among them, due to the increase in direct labor costs during the period, the increase in clothing production costs is slightly higher than the increase in the price of products. And the decline in gross profit margin of clothing products offset a slight increase in gross margin of footwear products, so the gross profit margin declined slightly during the period compared with the same period last year.

During the period, the number of authorized retail outlets of PEAK has increased from 6206 at the end of 2009 to 6796 (including 28 basketball theme shops). The average area of each network has increased from 70.4 square meters in June 30, 2009 to 74 square meters in June 30, 2010. According to PEAK's latest plan, the company will increase 1000 PEAK authorized retail outlets by the end of 2010, and strive to increase the average area of authorized retail outlets from the current 74 square meters to 80 square meters. PEAK's responsible person said that the continuous expansion of retail outlets is the need for brand development and market expansion. Increasing the business area of new outlets can show more PEAK new products and better meet consumer demand, as PEAK brand The upgrading of PEAK's theme store must also be upgraded.

　　 Internationalization Infiltration

It is understood that in the first half of this year, PEAK launched the 5V5 basketball challenge with NBA resources, and released the corporate social responsibility report. At the same time, it entered the list of "2010 China brand value list top 50" and so on, all of which helped PEAK win the trust and favor of investors and consumers. According to the introduction, in 2010, PEAK NBA Star China activities started in July 28th, and PEAK shares rose 8.46% on that day, which is closely related to PEAK's persistent development strategy and brand accumulation.

The "PEAK NBA Star China trip" is a large-scale cultural exchange event held by PEAK with the help of NBA cooperation resources every year. The NBA star is close to Chinese fans. PEAK believes that this is not just a brand trip, but more importantly, through this communication, the international basketball culture and sports spirit promoted by PEAK will be passed on to every basketball fan in China to promote the development of Chinese basketball. As a result, the activity is also endowed with certain public welfare nature, which reflects PEAK's pursuit of social responsibility outside business.

PEAK always believes that the image of the brand is the key to the success of the enterprise's future development. Therefore, PEAK will continue to devote most of its resources to build and maintain the brand so as to enhance the internationalization and professional image of PEAK brand. In addition to basketball, PEAK has begun to focus on sports areas such as running, tennis and football, and has launched new marketing and promotion strategies to increase brand penetration and enhance market awareness of brands.

　　 Optimistic about prospects for development

Thanks to the rapid development of China's rural urbanization, the government's moderately loose monetary policy and the substantial increase in workers' income, the sporting goods industry maintained a steady growth in the first half of 2010. China's second tier and three tier cities have been the focus of PEAK's marketing in recent years. With the increasing popularity of PEAK brand among all Chinese consumers, the company has strategically expanded the retail network in the first tier cities to further enhance and enhance the brand image of the group so as to meet the needs of different customers.

Mr. Xu Zhihua, chief executive and executive director of PEAK sports, said: "with the Chinese government's efforts to boost domestic demand and the rapid development of the two or three tier cities in China, we are very optimistic about the prospects of the sporting goods industry. The group will continue to adopt effective brand promotion and marketing strategies to devote most of its resources to the domestic market and some emerging markets to ensure sustained growth in the future. "

It is understood that in order to more effectively control the production process and respond to changes in market demand more flexibly and quickly, PEAK will invest about 100 million yuan in 2010, and continue to build two production facilities of the group in Shanggao County, Huian County of Fujian province and Shanggao County, Jiangxi province. In terms of product development and design, we are preparing to hire a professional designer team to enter PEAK overseas research and development center in Losangeles, USA.