How Can We Manage The Business Well?

       有这样一个比喻：不懂财务的老板带着公司在市场上和其他公司竞争，就像一个不自量力的人，拎着把特大的刀和别人打架。除了运气特别好的时候能砍到别人，大多数的时间是先砍到自己的。

This analogy vividly depicts the situation of most small and medium enterprises in China. The managers or managers of these enterprises start from marketing, and are not familiar with professional financial knowledge, or even have a higher level of culture.

However, the scale of enterprises is growing step by step, which requires the managers' financial skills.

If we do not have the corresponding financial knowledge and skills, we will not manage the enterprises well.

So, what should we do?

　　加强自身的学习

For company managers, in order to accurately assess the company's current situation, it is necessary to understand the most basic financial language, identify key financial indicators, and understand several financial statements.

Several important financial terms: assets / liabilities, book value / market value, capital expenditure, depreciation / amortization, accounting year, net profit margin, receivable items / payable items, income / expenses.

Several important financial statements: the balance sheet - a static report reflecting the financial position of a company at a particular period (usually at the end of the year or end of the quarter). The balance sheet reflects the balance between the assets and liabilities of the company, including the interests of shareholders.

Profit and loss statement - the reflection of operating results in a certain period is the financial statements of the Ministry of Finance regarding gains and losses.

It reflects the company's business status at a certain time, and directly reveals the size and potential of the company's ability to obtain profits and the trend of time management.

The cash flow statement, which reflects the cash inflow and outflow within a certain period of time, can assess the ability of the enterprise to generate net cash flow in the future, the ability to repay debts, the ability to pay dividends, the need to raise funds to the outside world, and the difference between the current profits and losses arising from current business activities and the cash flow generated by business activities.

At present, many specialized financial management companies provide these training and managers can participate.

In addition, we should be good at asking them for advice during the daily contact with financial personnel.

　　正确用人

In any case, the manager itself is hard to become a financial management expert.

A good financial supervisor is very important for the development of an enterprise. He should not only have a very high professional quality, but also formulate effective internal control system and accounting control system. He can also provide professional analysis and suggestions for enterprise operation.

Therefore, the correct use of excellent financial professionals is a shortcut for managers to overcome the problem of insufficient financial skills.

When employing people, we should focus on the professional ethics and moral character of professional financial personnel.

No one should be a cronyism and a moderate relative. Usually, only the most basic accounts can be processed, and the information behind the data can not be deeply explored, which will be unfavorable to the long-term development of the enterprise.

　　引入外援

If the enterprise has developed to a certain scale, relying on its own strength can not achieve the function of data analysis and prediction of the development of the enterprise, it can consider hiring a special financial management consultant to help solve the problem.