Home >

Yi Shengai Interprets The Art Of Dressing In The Whole Scene With Clothes

2025/3/20 23:06:00 33

　　 Recently, the high-profile CHIC2025 (spring) exhibition was held in Shanghai. In this fashion feast, the brand of Eason Love, which focuses on providing all-round dressing solutions for gentlemen, has become a beautiful landscape at the exhibition with its profound design background and excellent product quality.

　　 Interpret the gentlemanly style with exquisite craftsmanship and fashionable design

　　 At the exhibition site, the dress series and old money style series carefully presented by the brand of Dalian Fanruike Garment Co., Ltd. - Yisheng'ai fully demonstrated the brand's dress design strength in formal and leisure occasions, and interpreted the exquisite and elegant full scene dressing solutions.

　　 Among them, the dress series takes classic black and navy as the main colors, ingeniously integrating classic and fashion elements, showing the unique composure and introversion of men. This series of clothing adopts fine hand beaded embroidery technology, and every stitch embodies the craftsman's exquisite skills and the ultimate pursuit of the brand. In terms of collar design, Yisheng'ai provides a variety of options such as green fruit collar and colored Ding collar, aiming to meet the personalized needs of different customers. In addition, the tuxedo and Macy's dress, as the highlights of this series, with their unique tailoring and elegant lines, add extraordinary temperament to the wearer and highlight the gentlemanly style.

　　 The old money style series is mainly green, brown and white, creating a relaxed and pleasant leisure atmosphere without losing style. This series of clothing focuses on the selection of materials and the handling of details. Whether it is a casual shirt, jacket or windbreaker, it shows the ultimate pursuit of Yisheng'ai for quality and comfort. At the same time, the brand also meticulously created a series of exquisite accessories to help customers create a perfect leisure style and highlight their personal charm and fashion taste.

　　 As a leading brand focusing on providing consumers with comprehensive clothing solutions, Yisheng Ai Men's Wear Advanced Customization Service focuses not only on the appearance and quality of clothing, but also on the overall experience and feeling of the wearer. Chu Xuemei, general manager of Dalian Fanruike Garment Co., Ltd. and founder of Yisheng'ai brand, said that the brand will also launch corresponding new products in different seasons, such as linen shirts in summer to improve comfort and breathability; The Italian shirt made of silk and hemp is smooth, neat and relaxed, bringing a new wearing experience to consumers. In addition, Yisheng'ai also pays close attention to the changes of the bride's dress and provides the groom with customized products with high adaptability.

　　 "An excellent dress should not only have a beautiful appearance, but also make the wearer feel comfortable and confident." Chu Xuemei said that in the process of design and production, we always focus on the customer, pay attention to details and quality, and strive to provide each customer with tailored clothing experience, so that they can show their most elegant and confident side in any occasion.

　　 Empower franchisees with strength to explore new market opportunities

　　 With its exquisite craftsmanship, elegant design and excellent quality, Yisheng'ai brand won wide praise and attention during the exhibition. This stems from the brand's ultimate pursuit of quality and design, and also from the support and empowerment of its powerful parent company, Pan Ruike.

　　 Pan Ruike has positioned European and American suit trade for more than 20 years, and has accumulated rich industry experience and design resources. Since 2005, the company has introduced advanced garment manufacturing equipment from Germany and Italy, applied GERBER CAD plate making software from the United States, and completed production management systems such as informatization, digital ERP, CRM, MIS, etc. after eight years, providing a solid technical support for the brand of Yisheng'ai.

　　 In addition, the company builds a super database based on millions of human body data, and independently develops and integrates three-dimensional version data. "One size, one version" is applicable to 300+body size coverage. It outputs the garment structure that conforms to the design version in a lean way, and outputs powerful system background data algorithms, so as to more accurately help channel dealers to achieve sales transactions and C end experience.

　　 "The brand focuses on 'tailor make+aesthetic productivity'. Based on the design concept of aesthetic products, it maximizes sales value through careful wear and match combination, and focuses on customized management according to the unique temperament characteristics of each consumer to ensure that they can find the most suitable clothing." Chu Xuemei said that the brand will provide a variety of fashionable patterns every year, These patterns and designs ingeniously combine the cutting-edge fashion of Europe and the United States with the unique charm of the East, and inherit the essence of manual customization in Saville Street, England, which is our uniqueness.

　　 In terms of production technology, the brand always adheres to the spirit of professional, dedicated and professional craftsman. Each set of customized suits has gone through more than 200 precision processes. International standard auxiliary materials are strictly selected for internal construction to ensure that the products have no defects and reach the quality standards of 100% environmental protection and high yield.

　　 In the field of customer service, we have innovatively carried out the whole case type implantation training. This training subverts the traditional customized training mode, and uses advanced database algorithms to provide technical support, so that staff can quickly master measurement and judgment skills, and provide consumers with more accurate customized services. In addition, it has also built a dedicated customer service response and green channel, committed to achieving 100% satisfaction in sales and after-sales services. The dedicated customer service team can provide all-round interactive technical support, and ensure 24-hour after-sales service to meet the diversified needs of consumers.

　　 Chu Xuemei said that the company attaches great importance to the brand layout on the new media platform, focusing on public domain traffic and private domain traffic. Each new product designed and developed is released on the new media platforms such as Xiaohongshu, the public account, Tiaoyin, and Station B synchronously, forming the brand layout of the new media retail market, so as to broaden the brand influence. At the same time, we use traffic data to analyze customer preferences and sales, provide merchants with real-time accurate data reports, complete sales performance and ranking statistics, provide managers with a scientific basis for decision-making, help merchants continuously optimize products and services, and promote the sustainable and healthy development of brands.

　　 In order to make greater efforts to serve franchisees, Yisheng'ai has also formulated a "three three assistance plan" to enable the groom to customize his clothes.

　　 Chu Xuemei said that from the first to the third month, she would help merchants optimize and upgrade their products, and make a comprehensive assessment based on the size of the store, customer preferences, and consumption level, so as to stabilize the product line; In the fourth to sixth months, we will strive to improve the conversion rate, provide systematic training for the brand, carry out training on the response mechanism corresponding to market changes, teach the store leader to understand the basic knowledge of suit sales, help the store sell suits well, and do a good job in matching packages; The average price will be increased in the 7th to 9th months. After the store conversion rate is stable, the average price will be gradually increased to increase the store profits.

　　 "Basically, you can join a store without additional investment." Chu Xuemei said that if the store wants to expand its business, obtain a full process fitting experience, flexible and rapid delivery, highly satisfactory quality, or want to obtain high-quality service and optimal technical support from a professional customization factory, the "three three assistance plan" of Yi Shengai will take three months as a cycle, Provide continuous technical support and guarantee to help enterprises to explore new markets without worries.

　　 In the future, Yisheng Ai will continue to adhere to the brand concept of "creating a full scene dressing solution for consumers", constantly bring forth the new and bring consumers high-quality, fashionable and personalized clothing choices. At the same time, the brand will continue to deepen cooperation with franchisees, jointly explore new opportunities in the men's fashion market, and bring consumers more diversified and personalized clothing choices.