Preview Of SIUF Autumn Deer Special Show From The T Platform To The Sofa: Aesthetic Resonance Between The Show And Home Clothes

On March 25-27, the 20th China International Brand Underwear Exhibition will be held in Shenzhen Convention and Exhibition Center (Futian). With an exhibition area of 100000 m2, it will bring together more than 1000 participating brands, presenting you with an exquisite and interesting event.

The special release show at the exhibition site also gathered many famous brands. Qiu Lu will bring a special show at Hall 5 of Shenzhen Convention and Exhibition Center (Futian) from 13:00 to 13:30 on March 25, which will surely stimulate infinite creativity. In this issue, we will unveil the mystery of the show together with Qiu Lu.

　　 About autumn deer

Guangdong Qiulu Industrial Co., Ltd., founded in 1989, is the pioneer of China's "home clothes" industry. It takes the promotion of a healthy and warm lifestyle as its own responsibility. It has many brands such as "Qiulu", "JENIZE", "Qiulu House", covering a full range of home clothes, bras, underwear, underpants, thermal clothing, socks and other home life products.

In 2005, Qiulu Industry won the title of "Guangdong Famous Trademark", passed the national high-tech enterprise recognition in 2018, won the title of "specialized, special and new enterprise, enterprise implementing the standard of integration of industrialization and industrialization, innovative and technological enterprise in Guangdong Province, and the first batch of enterprises entering the market for integration of industry and education" in 2022, won the honor of "Guangdong time-honored brand" in 2024, and is an unshakable leader in the home service industry.

Qiu Lu took the lead in establishing the concept of "home culture", led the industry trend with comfortable, simple and innovative products, and created the popular concept of "all kinds of home life". Focus on the perfection of fashion design and high-quality products While providing an easy shopping experience, it can meet the diversified product needs of consumers and make it easier for customers to choose the products they need.

Autumn Deer 2025 Autumn and Winter Home Furnishings "Shine", inspired by French national style, infuses the natural flavor of pastoral style, simple and elegant shapes, and romantic feelings of literary style, to create a home space full of style and temperature for you.

This season's fabrics are mainly natural, lightweight, comfortable and warm fabrics. The main tone is soft warm color system, supplemented by neutral style, gentle and elegant color system. The loose and comfortable shape, exquisite embroidery, retro printing and other ingenious details create a comfortable and warm home life full of romantic feelings for modern urban men and women.

Autumn Deer 2005 "Huanjing" autumn and winter is not only a comfortable home dress, but also an expression of life attitude. It enables us to remain elegant and calm in the cold season and feel the beauty and warmth of life.

JENIZE Jane Shizhe provides fashionable and comfortable home products around the home and the diversified scenes within the two kilometer life circle. "The pursuit of high face value will continue from the outside to the inside of the home. It is the life of contemporary young people to freely organize their own creation of home".

The island of home is not a place but a period of time. In the harbor of home, love is shown in various beautiful forms. It can arouse the emotional resonance of countless people. It is everyone's initial memory and our final destination.

When the night falls, put on the soft pajamas, as if covered with a layer of love shield. Like the care of family, silent but considerate, dispels the tiredness of the day.

This season, natural and environment-friendly fabrics, such as thick jersey, bayberry velvet, etc., are used. Natural materials, soft and close to the skin, have good permeability, and are suitable for the warm demand in autumn and winter. Scientific and technological innovative fabrics, such as German velvet, towel cloth, etc., such as heating fiber, moisture absorption and sweat wicking fabrics, improve the warmth retention performance while keeping dry and comfortable. This season's colors are mainly medium and low brightness colors, with a few high brightness colors as embellishments to create a warm and quiet atmosphere.

Jane Shizhe's "Home Island" in the autumn and winter of 2025 aims to provide each wearer with a warm, comfortable and private personal space. Home is the haven of our soul, and home clothes are the closest guardians of this haven. We hope that through this series of designs, you can feel the peace and security like an island at home.