The Ministry Of Industry And Information Technology Released The List Of Typical Cases Of "Three Digital Products" Application Scenarios In 2024

Recently, the Ministry of Industry and Information Technology released the List of Typical Cases of "Three Digital Products" Application Scenarios in 2024. A total of 213 cases were listed nationwide, including more than 50 textile and related cases.

"Three digital products" refer to digital products, digital quality improvement and digital brand creation. They correspond to consumers' increasingly personalized, quality-oriented and brand oriented needs. This trend not only promotes product innovation, but also changes the consumption pattern. In addition, digital technology can empower the consumer goods market, guide enterprises to improve their competitiveness, and build a perfect consumer ecology.

It is understood that the Ministry of Industry and Information Technology launched the first collection of typical cases of "digital three products" application scenarios last year, focusing on three directions of increasing varieties, improving quality and creating brands, focusing on key links such as R&D design, production and manufacturing, operation management, and user service, and selecting a batch of cases of digital intelligent technology integration application scenarios.

The Ministry of Industry and Information Technology proposed to build a system of China's famous consumer goods by category. From the three dimensions of historical classics, time premium products and trendy new products, build a famous Chinese consumer product system with enterprise brands and regional brands as the main body. Historical classics pay attention to historical and cultural details, which is a classic brand with a long history and still has strong vitality and influence; Time Premium focuses on product competitiveness. It is a high-quality brand with excellent quality and high reputation since the founding of New China and has a profound impact on the people; The trendy new talents pay attention to creative design, which is a new brand emerging in recent years to lead the consumption trend of the times. Regional brand is a local advantageous brand with distinctive industrial characteristics, obvious regional identity and high industry recognition. It is generally named as "place name+product".

The case of promoting the "three digital products" application scenario is mainly aimed at key industries such as smart home, textile and clothing, specialty food, and smart medicine. It aims to explore and cultivate new models and scenarios such as intelligent simulation measurement, flexible manufacturing, and digital marketing based on consumption data, and accelerate the integration and application of digital technology in the field of consumer goods. Focusing on the three major directions of increasing varieties, improving quality and creating brands, focusing on the key links of R&D design, production and manufacturing, operation management, and user service, we selected a number of typical cases with strong innovation, high promotion value, and obvious demonstration effect to promote the realization of digital resources, flexible production, and industrial chain synergy, and improve the variety leadership of consumer goods enterprises Quality competitiveness and brand influence.

For the listed cases, the Ministry of Industry and Information Technology proposed to strengthen policy support. Give full play to the role of various government guidance funds and national property integration as a platform, guide financial resources to accurately match the financing needs of famous products enterprises, and provide support to the bearing areas and key enterprises of China's consumer famous products matrix. Encourage local governments to formulate corresponding supporting policies based on actual conditions, support enterprises to accelerate digital transformation, actively carry out personnel training at all levels, encourage enterprises to actively participate in the formulation of mandatory national standards, industry standards, and group standards in the field of consumer goods, accelerate the internationalization of consumer goods standards, and strengthen the application evaluation of standards implementation effect.

Annex: Download the list of typical cases of "three digital products" application scenarios in 2024 P020250116635151120403.docx